Brandwave

ECHO vs MINI:Which is searched more?

In September 2026, MINI had more branded searches than ECHO among weed Wacker brands worldwide. MINI was estimated to have 1.2M branded searches compared to ECHO’s 14.8K, and held a 35.5% Share of Search versus ECHO’s 0.43%. These are worldwide searches for English-language branded terms.

Share of Search among weed Wacker brands worldwide in September 2026Which is more popular in search, ECHO or MINI?
ECHO0.43%14.8K searches
vs
MINI35.5%1.2M searches

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Which is more popular in search, ECHO or MINI?

Compare the weed wacker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ECHO and MINI among weed Wacker brands worldwide, by month

Share of Search by month for MINI, ECHO. The figures are in the table below the chart.

View monthly share of search table
MonthMINIRyobiDeWaltCraftsmanBlack and DeckerGreenworksKobaltECHO
Oct 202536.5%23.3%20.1%7.4%7.3%2.2%2.7%0.44%
Nov 202532.1%27.4%21.6%6.5%7.1%1.9%2.9%0.48%
Dec 202533.5%23.6%22.6%8.3%6.7%2%3%0.27%
Jan 202636.3%23.1%20%8.9%6.5%2.2%2.7%0.24%
Feb 202637.5%19.9%20.7%11.3%6.2%1.9%2.3%0.25%
Mar 202632.8%26%18.1%12.1%5.9%2.4%2.4%0.32%
Apr 202632.3%28.7%17.8%9.7%5.8%2.9%2.4%0.39%
May 202631.5%28.6%17.4%9.5%7%3.5%2.3%0.31%
Jun 202631.7%29.1%17.5%9.6%6.4%3.5%1.9%0.31%
Jul 202635.2%26.4%15.9%10.6%6.3%3.2%2.1%0.35%
Aug 202634%25%18.7%10.2%6.1%3.1%2.5%0.34%
Sep 202635.5%24%19.6%8.8%6.4%2.6%2.6%0.43%

How has the ECHO and MINI comparison changed over the last 12 months?

  • MINI was ahead of ECHO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ECHO’s estimated Share of Search among weed Wacker brands worldwide moved from 0.44% to 0.43%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among weed Wacker brands worldwide moved from 36.5% to 35.5%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for weed Wacker brands worldwide in September 2026?

  1. In September 2026, MINI gained estimated Share of Search among weed Wacker brands worldwide, from 34% to 35.5%.

Other head-to-heads among weed Wacker brands

How each brand is measured

Brandwave collects information about searches that people make online using ECHO’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ECHO

1 branded search term

  • echo blower

MINI

1 branded search term

  • mini

How the Brand Demand Index is measured

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