Brandwave

Fisher-Price vs MINI:Which is searched more?

In September 2026, MINI had more branded searches than Fisher-Price among dollhouse brands worldwide. MINI was estimated to have 1.2M branded searches compared to Fisher-Price’s 246K, and held a 2.1% Share of Search versus Fisher-Price’s 0.43%. These are worldwide searches for English-language branded terms.

Share of Search among dollhouse brands worldwide in September 2026Which is more popular in search, Fisher-Price or MINI?
Fisher-Price0.43%246K searches
vs
MINI2.1%1.2M searches
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Which is more popular in search, Fisher-Price or MINI?

Compare the dollhouse brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fisher-Price and MINI among dollhouse brands worldwide, by month

Share of Search by month for MINI, Fisher-Price. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAMINIFisher-PriceLittle TikesMelissa & DougHapeKidKraftPlan Toys
Oct 202596.7%2.1%0.52%0.23%0.24%0.09%0.05%0.03%
Nov 202596.2%2.1%0.78%0.29%0.43%0.1%0.07%0.04%
Dec 202596.3%2.1%0.78%0.29%0.35%0.1%0.07%0.04%
Jan 202696.8%2.1%0.52%0.19%0.19%0.09%0.04%0.03%
Feb 202696.4%2.6%0.43%0.23%0.19%0.09%0.04%0.03%
Mar 202696.2%2.6%0.52%0.29%0.23%0.1%0.07%0.04%
Apr 202696.2%2.6%0.52%0.29%0.19%0.1%0.07%0.03%
May 202696.2%2.6%0.52%0.35%0.19%0.1%0.06%0.03%
Jun 202696.3%2.6%0.43%0.29%0.19%0.09%0.05%0.03%
Jul 202696.2%2.6%0.52%0.29%0.23%0.09%0.05%0.03%
Aug 202696.8%2.1%0.43%0.24%0.24%0.07%0.03%0.03%
Sep 202696.8%2.1%0.43%0.29%0.24%0.07%0.03%0.03%

How has the Fisher-Price and MINI comparison changed over the last 12 months?

  • MINI was ahead of Fisher-Price in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among dollhouse brands worldwide moved from 0.52% to 0.43%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among dollhouse brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for dollhouse brands worldwide in September 2026?

  1. Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Other head-to-heads among dollhouse brands

How each brand is measured

Brandwave collects information about searches that people make online using Fisher-Price’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher-Price

1 branded search term

  • fisher price

MINI

1 branded search term

  • mini

How the Brand Demand Index is measured

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