Brandwave

Loctite vs MINI:Which is searched more?

In September 2026, MINI had more branded searches than Loctite among glue Sticks brands worldwide. MINI was estimated to have 1.2M branded searches compared to Loctite’s 246K, and held a 41.2% Share of Search versus Loctite’s 8.3%. These are worldwide searches for English-language branded terms.

Share of Search among glue Sticks brands worldwide in September 2026Which is more popular in search, Loctite or MINI?
Loctite8.3%246K searches
vs
MINI41.2%1.2M searches

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Which is more popular in search, Loctite or MINI?

Compare the glue sticks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Loctite and MINI among glue Sticks brands worldwide, by month

Share of Search by month for MINI, Loctite. The figures are in the table below the chart.

View monthly share of search table
MonthMINIRyobiStanleyLoctite100%
Oct 202543.7%28%19.2%8.8%0.28%
Nov 202539.3%33.6%18.9%7.9%0.29%
Dec 202541.9%29.5%21.4%6.9%0.25%
Jan 202644.3%28.3%18.2%8.9%0.27%
Feb 202648.2%25.6%16.2%9.7%0.35%
Mar 202641.8%33.1%16.1%8.4%0.46%
Apr 202639.7%35.3%16.6%8%0.43%
May 202638.9%35.4%17.5%7.8%0.42%
Jun 202637.8%34.7%19.3%7.6%0.5%
Jul 202639.8%29.9%21.8%8%0.44%
Aug 202637.2%27.4%27.6%7.5%0.34%
Sep 202641.2%27.9%22.3%8.3%0.31%

How has the Loctite and MINI comparison changed over the last 12 months?

  • MINI was ahead of Loctite in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Loctite’s estimated Share of Search among glue Sticks brands worldwide moved from 8.8% to 8.3%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among glue Sticks brands worldwide moved from 43.7% to 41.2%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for glue Sticks brands worldwide in September 2026?

  1. In September 2026, MINI gained estimated Share of Search among glue Sticks brands worldwide, from 37.2% to 41.2%.

  2. In September 2026, Loctite gained estimated Share of Search among glue Sticks brands worldwide, from 7.5% to 8.3%.

Other head-to-heads among glue Sticks brands

How each brand is measured

Brandwave collects information about searches that people make online using Loctite’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loctite

1 branded search term

  • loctite

MINI

1 branded search term

  • mini

How the Brand Demand Index is measured

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