Brandwave

Midea vs MINI:Which is searched more?

In September 2026, MINI had more branded searches than Midea among portable Dishwasher brands worldwide. MINI was estimated to have 1.2M branded searches compared to Midea’s 550K, and held a 31.6% Share of Search versus Midea’s 14.2%. These are worldwide searches for English-language branded terms.

Share of Search among portable Dishwasher brands worldwide in September 2026Which is more popular in search, Midea or MINI?
Midea14.2%550K searches
vs
MINI31.6%1.2M searches

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Which is more popular in search, Midea or MINI?

Compare the portable dishwasher brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Midea and MINI among portable Dishwasher brands worldwide, by month

Share of Search by month for MINI, Midea. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidMINIMideaLGBlack and DeckerBosch
Oct 202540.9%27.3%10.1%11.7%5.5%4.6%
Nov 202553.8%22.1%8.1%8%4.9%3.1%
Dec 202554.4%22.1%8.1%8%4.4%3.1%
Jan 202641.3%27.8%10.2%11.9%5%3.9%
Feb 202637.3%31.3%9.4%13.2%5.1%3.6%
Mar 202636.1%29.2%10.8%14.7%5.3%4.1%
Apr 202637.1%30.8%11.4%10.9%5.6%4.3%
May 202632.9%31%14%10.9%6.9%4.3%
Jun 202628.7%30.1%20.3%10.6%6%4.2%
Jul 202630%29.8%20.1%10.5%5.4%4.1%
Aug 202630.1%30.1%16.6%12.7%5.4%5.1%
Sep 202633%31.6%14.2%11.1%5.7%4.4%

How has the Midea and MINI comparison changed over the last 12 months?

  • MINI was ahead of Midea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Midea’s estimated Share of Search among portable Dishwasher brands worldwide moved from 10.1% to 14.2%, and its estimated monthly branded searches moved from 450K to 550K.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among portable Dishwasher brands worldwide moved from 27.3% to 31.6%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for portable Dishwasher brands worldwide in September 2026?

  1. In September 2026, MINI gained estimated Share of Search among portable Dishwasher brands worldwide, from 30.1% to 31.6%.

  2. In September 2026, Midea lost estimated Share of Search among portable Dishwasher brands worldwide, from 16.6% to 14.2%.

Other head-to-heads among portable Dishwasher brands

How each brand is measured

Brandwave collects information about searches that people make online using Midea’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Midea

1 branded search term

  • midea

MINI

1 branded search term

  • mini

How the Brand Demand Index is measured

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