Brandwave

MINI vs Segway:Which is searched more?

In September 2026, MINI had more branded searches than Segway among quad Bike brands worldwide. MINI was estimated to have 1.2M branded searches compared to Segway’s 673K, and held a 13.5% Share of Search versus Segway’s 7.4%. These are worldwide searches for English-language branded terms.

Share of Search among quad Bike brands worldwide in September 2026Which is more popular in search, MINI or Segway?
MINI13.5%1.2M searches
vs
Segway7.4%673K searches

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Which is more popular in search, MINI or Segway?

Compare the quad bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MINI and Segway among quad Bike brands worldwide, by month

Share of Search by month for MINI, Segway. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaKawasakiMINIPolarisSegway
Oct 202542.6%28.5%12.7%10.4%5.7%
Nov 202545.8%25.1%13.7%9.2%6.2%
Dec 202548%21.5%14.3%9.7%6.5%
Jan 202645.8%25.1%13.7%9.2%6.2%
Feb 202646.4%25.4%13.8%9.3%5.1%
Mar 202650.8%22.8%12.4%8.4%5.6%
Apr 202645.2%24.8%13.5%9.1%7.4%
May 202645.2%24.8%13.5%9.1%7.4%
Jun 202645.2%24.8%13.5%9.1%7.4%
Jul 202645.2%24.8%13.5%9.1%7.4%
Aug 202644.3%24.3%13.2%10.8%7.3%
Sep 202645.2%24.8%13.5%9.1%7.4%

How has the MINI and Segway comparison changed over the last 12 months?

  • MINI was ahead of Segway in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among quad Bike brands worldwide moved from 12.7% to 13.5%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Segway’s estimated Share of Search among quad Bike brands worldwide moved from 5.7% to 7.4%, and its estimated monthly branded searches moved from 550K to 673K.

How did search popularity change for quad Bike brands worldwide in September 2026?

  1. Estimated monthly branded searches for Segway worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

Other head-to-heads among quad Bike brands

How each brand is measured

Brandwave collects information about searches that people make online using MINI’s and Segway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MINI

1 branded search term

  • mini

Segway

1 branded search term

  • segway

How the Brand Demand Index is measured

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Put your own brand in this comparison

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