How popular isCriteo in search?
In September 2026, there were an estimated 40.7K branded searches for Criteo worldwide which is down 33% over the last 12 months. Criteo holds 27.9% estimated Share of Search among programmatic advertising platforms worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
The Trade Desk34.6%
Criteo27.9%Amazon DSP18.6%
StackAdapt15.3%
Xandr2%
Display & Video 3601%
MediaMath0.6%
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Which programmatic advertising platforms compete with Criteo?
Share of Search by month for The Trade Desk, Criteo, Amazon DSP, StackAdapt. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | Criteo | Amazon DSP | StackAdapt | Xandr | Display & Video 360 | MediaMath |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30% | 24.4% | 11.1% | 2.7% | 0.85% | 0.79% |
| Nov 2025 | 31.5% | 31.4% | 20.9% | 11.6% | 2.8% | 1% | 0.82% |
| Dec 2025 | 30.1% | 29.7% | 24.2% | 11% | 3.2% | 0.99% | 0.73% |
| Jan 2026 | 35.2% | 28.6% | 19% | 12.9% | 2.5% | 0.85% | 0.92% |
| Feb 2026 | 37.4% | 30.3% | 16.5% | 11.2% | 2.7% | 0.97% | 0.97% |
| Mar 2026 | 40% | 26.3% | 17.5% | 11.9% | 2.3% | 1.1% | 0.85% |
| Apr 2026 | 31.4% | 30.4% | 20.2% | 13.8% | 2.2% | 1.2% | 0.79% |
| May 2026 | 33.8% | 26.3% | 21.4% | 14.6% | 2.3% | 1% | 0.65% |
| Jun 2026 | 32% | 30.4% | 20.2% | 13.7% | 2.2% | 0.9% | 0.61% |
| Jul 2026 | 30.2% | 34.6% | 18.9% | 12.7% | 2% | 1% | 0.61% |
| Aug 2026 | 39.4% | 25.9% | 17.3% | 14.3% | 1.8% | 0.76% | 0.56% |
| Sep 2026 | 34.6% | 27.9% | 18.6% | 15.3% | 2% | 1% | 0.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.6% | 50.5K | -18.3% | -4.8 points | |
| 2, held 2nd | 27.9% | 40.7K | 0% | +2 points | |
| 3, held 3rd | 18.6% | 27.1K | 0% | +1.3 points | |
| 4, held 4th | 15.3% | 22.4K | -0.22% | +1.1 points | |
| 5, held 5th | 2% | 2.9K | 0% | +0.1 points | |
| 6, held 6th | 1% | 1.5K | +22.5% | +0.2 points | |
| 7, held 7th | 0.6% | 880 | 0% | 0 points |
34.6%
Held 1st. 50.5K estimated branded searches, -18.3% vs prior month. Share -4.8 points.
2.
Criteo27.9%
Held 2nd. 40.7K estimated branded searches, 0% vs prior month. Share +2 points.
18.6%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.3 points.
15.3%
Held 4th. 22.4K estimated branded searches, -0.22% vs prior month. Share +1.1 points.
5.
Xandr2%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Held 6th. 1.5K estimated branded searches, +22.5% vs prior month. Share +0.2 points.
0.6%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Criteo and its closest rivals
Every comparison with Criteo
23 comparisons
- Amazon Ads vs Criteo
- Criteo vs Google Ads
- Criteo vs Taboola
- Criteo vs The Trade Desk
- Amazon DSP vs Criteo
- Criteo vs StackAdapt
- Criteo vs Roundel
- Criteo vs RTB House
- Criteo vs Outbrain
- Criteo vs Pacvue
- Criteo vs Walmart Connect
- AdRoll vs Criteo
- Criteo vs Koddi
- Criteo vs Xandr
- Basis Technologies vs Criteo
- Criteo vs Moloco
- Criteo vs Display & Video 360
- Criteo vs MediaMath
- CitrusAd vs Criteo
- Criteo vs Perfect Audience
- Criteo vs Skai
- Criteo vs PromoteIQ
- Criteo vs Quartile
How has branded search demand for Criteo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Criteo worldwide fell from 60.8K to 40.7K.
- Across the 12 months ending September 2026, Criteo’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 30% to 27.9%.
- Across the 12 months ending September 2026, Criteo’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 34.6% in July 2026 and was lowest at 25.9% in August 2026.
How did search popularity change for programmatic advertising platforms worldwide in September 2026?
6 changes
In September 2026, Criteo gained estimated Share of Search among programmatic advertising platforms worldwide, from 25.9% to 27.9%.
In September 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms worldwide, from 17.3% to 18.6%.
In September 2026, StackAdapt gained estimated Share of Search among programmatic advertising platforms worldwide, from 14.3% to 15.3%.
In September 2026, The Trade Desk lost estimated Share of Search among programmatic advertising platforms worldwide, from 39.4% to 34.6%.
Estimated monthly branded searches for Xandr worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for MediaMath worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.
Where does Criteo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Display advertising platforms | 3rd of 5 | 0.79% | Show ranking |
| Retail media networks | 2nd of 5 | 26.3% | Show ranking |
| Programmatic advertising platforms | 2nd of 7 | 27.9% | Shown above |
| Programmatic advertising platforms | 2nd of 6 | 32.8% | Show ranking |
| Retargeting platforms | 2nd of 6 | 35.8% | Show ranking |
| Retail media management platforms | 1st of 5 | 78.3% | Show ranking |
| Marketplace advertising platforms | 1st of 5 | 86.1% | Show ranking |
How is Criteo measured?
Brandwave collects information about searches that people make online using Criteo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- criteo
- criteo retail media
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Is Criteo your brand?
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