Criteo vs The Trade Desk:Which is searched more?
In September 2026, The Trade Desk had more branded searches than Criteo among programmatic advertising platforms worldwide. The Trade Desk was estimated to have 50.5K branded searches compared to Criteo’s 40.7K, and held a 34.6% Share of Search versus Criteo’s 27.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Criteo or The Trade Desk?
Compare the demand side platforms used to buy programmatic ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Trade Desk, Criteo. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | Criteo | Amazon DSP | StackAdapt | Xandr | Display & Video 360 | MediaMath |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30% | 24.4% | 11.1% | 2.7% | 0.85% | 0.79% |
| Nov 2025 | 31.5% | 31.4% | 20.9% | 11.6% | 2.8% | 1% | 0.82% |
| Dec 2025 | 30.1% | 29.7% | 24.2% | 11% | 3.2% | 0.99% | 0.73% |
| Jan 2026 | 35.2% | 28.6% | 19% | 12.9% | 2.5% | 0.85% | 0.92% |
| Feb 2026 | 37.4% | 30.3% | 16.5% | 11.2% | 2.7% | 0.97% | 0.97% |
| Mar 2026 | 40% | 26.3% | 17.5% | 11.9% | 2.3% | 1.1% | 0.85% |
| Apr 2026 | 31.4% | 30.4% | 20.2% | 13.8% | 2.2% | 1.2% | 0.79% |
| May 2026 | 33.8% | 26.3% | 21.4% | 14.6% | 2.3% | 1% | 0.65% |
| Jun 2026 | 32% | 30.4% | 20.2% | 13.7% | 2.2% | 0.9% | 0.61% |
| Jul 2026 | 30.2% | 34.6% | 18.9% | 12.7% | 2% | 1% | 0.61% |
| Aug 2026 | 39.4% | 25.9% | 17.3% | 14.3% | 1.8% | 0.76% | 0.56% |
| Sep 2026 | 34.6% | 27.9% | 18.6% | 15.3% | 2% | 1% | 0.6% |
How has the Criteo and The Trade Desk comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Criteo took it in July 2026, The Trade Desk took it in August 2026.
- Across the 12 months ending September 2026, Criteo’s estimated Share of Search among programmatic advertising platforms worldwide moved from 30% to 27.9%, and its estimated monthly branded searches moved from 60.8K to 40.7K.
- Across the 12 months ending September 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms worldwide moved from 30.2% to 34.6%, and its estimated monthly branded searches moved from 61.1K to 50.5K.
How did search popularity change for programmatic advertising platforms worldwide in September 2026?
2 changes
In September 2026, Criteo gained estimated Share of Search among programmatic advertising platforms worldwide, from 25.9% to 27.9%.
In September 2026, The Trade Desk lost estimated Share of Search among programmatic advertising platforms worldwide, from 39.4% to 34.6%.
Other head-to-heads among programmatic advertising platforms
How each brand is measured
Brandwave collects information about searches that people make online using Criteo’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Criteo
2 branded search terms
- criteo
- criteo retail media
The Trade Desk
2 branded search terms
- the trade desk
- the trade desk dsp
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