Amazon DSP vs Criteo:Which is searched more?
In September 2026, Criteo had more branded searches than Amazon DSP among programmatic advertising platforms worldwide. Criteo was estimated to have 40.7K branded searches compared to Amazon DSP’s 27.1K, and held a 27.9% Share of Search versus Amazon DSP’s 18.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon DSP or Criteo?
Compare the demand side platforms used to buy programmatic ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Criteo, Amazon DSP. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | Criteo | Amazon DSP | StackAdapt | Xandr | Display & Video 360 | MediaMath |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 30% | 24.4% | 11.1% | 2.7% | 0.85% | 0.79% |
| Nov 2025 | 31.5% | 31.4% | 20.9% | 11.6% | 2.8% | 1% | 0.82% |
| Dec 2025 | 30.1% | 29.7% | 24.2% | 11% | 3.2% | 0.99% | 0.73% |
| Jan 2026 | 35.2% | 28.6% | 19% | 12.9% | 2.5% | 0.85% | 0.92% |
| Feb 2026 | 37.4% | 30.3% | 16.5% | 11.2% | 2.7% | 0.97% | 0.97% |
| Mar 2026 | 40% | 26.3% | 17.5% | 11.9% | 2.3% | 1.1% | 0.85% |
| Apr 2026 | 31.4% | 30.4% | 20.2% | 13.8% | 2.2% | 1.2% | 0.79% |
| May 2026 | 33.8% | 26.3% | 21.4% | 14.6% | 2.3% | 1% | 0.65% |
| Jun 2026 | 32% | 30.4% | 20.2% | 13.7% | 2.2% | 0.9% | 0.61% |
| Jul 2026 | 30.2% | 34.6% | 18.9% | 12.7% | 2% | 1% | 0.61% |
| Aug 2026 | 39.4% | 25.9% | 17.3% | 14.3% | 1.8% | 0.76% | 0.56% |
| Sep 2026 | 34.6% | 27.9% | 18.6% | 15.3% | 2% | 1% | 0.6% |
How has the Amazon DSP and Criteo comparison changed over the last 12 months?
3 findings
- Criteo was ahead of Amazon DSP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide moved from 24.4% to 18.6%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 12 months ending September 2026, Criteo’s estimated Share of Search among programmatic advertising platforms worldwide moved from 30% to 27.9%, and its estimated monthly branded searches moved from 60.8K to 40.7K.
How did search popularity change for programmatic advertising platforms worldwide in September 2026?
2 changes
In September 2026, Criteo gained estimated Share of Search among programmatic advertising platforms worldwide, from 25.9% to 27.9%.
In September 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms worldwide, from 17.3% to 18.6%.
Other head-to-heads among programmatic advertising platforms
How each brand is measured
Brandwave collects information about searches that people make online using Amazon DSP’s and Criteo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon DSP
1 branded search term
- amazondsp
Criteo
2 branded search terms
- criteo
- criteo retail media
Put your own brand in this comparison
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