Brandwave

How popular isAmazon DSP in search?

In August 2026, there were an estimated 27.1K branded searches for Amazon DSP worldwide which is down 45.3% over the last 11 months. Amazon DSP holds 28.9% estimated Share of Search among programmatic advertising platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Trade Desk66.1%
  2. Amazon DSP28.9%
  3. Xandr3.1%
  4. MediaMath1.1%
  5. Display & Video 3600.77%
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Which programmatic advertising platforms compete with Amazon DSP?

Amazon DSP against programmatic advertising platforms worldwide, by month

Share of Search by month for The Trade Desk, Amazon DSP, Xandr. The figures are in the table below the chart.

View monthly share of search table
MonthThe Trade DeskAmazon DSPXandrMediaMathDisplay & Video 360
Oct 202551.5%41.6%4.5%1.6%0.84%
Nov 202555.5%36.7%4.9%1.8%1.1%
Dec 202551%40.8%5.4%1.6%1.1%
Jan 202660.5%32.6%4.3%1.6%0.98%
Feb 202664.4%28.3%4.6%1.7%1%
Mar 202665.2%28.5%3.8%1.4%1.1%
Apr 202656.7%36.2%3.9%1.8%1.4%
May 202657.6%36%3.9%1.4%1.1%
Jun 202657.5%36.2%3.9%1.4%0.96%
Jul 202657.9%35.8%3.8%1.3%1.2%
Aug 202666.1%28.9%3.1%1.1%0.77%
Sep 2026—————

  1. 1.The Trade Desk

    66.1%

    Held 1st. 62K estimated branded searches, +41.4% vs prior month. Share +8.3 points.

  2. 2.Amazon DSP

    28.9%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -6.9 points.

  3. 3.Xandr

    3.1%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.MediaMath

    1.1%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Display & Video 360

    0.77%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between Amazon DSP and its closest rivals

How has branded search demand for Amazon DSP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon DSP worldwide fell from 49.5K to 27.1K.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 41.6% to 28.9%.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 41.6% in October 2025 and was lowest at 28.3% in February 2026.

How did search popularity change for programmatic advertising platforms worldwide in August 2026?

  1. In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms worldwide, from 57.9% to 66.1%.

  2. In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 35.8% to 28.9%.

  3. In August 2026, Xandr lost estimated Share of Search among programmatic advertising platforms worldwide, from 3.8% to 3.1%.

  4. Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  5. Estimated monthly branded searches for Display & Video 360 worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

Where does Amazon DSP compete?

Amazon DSP is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Display advertising platforms4th of 516%Show ranking
Programmatic advertising platforms3rd of 619.9%Show ranking
Programmatic advertising platforms2nd of 528.9%Shown above

How is Amazon DSP measured?

Brandwave collects information about searches that people make online using Amazon DSP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazon dsp

How the Brand Demand Index is measured

Who owns Amazon DSP?

Amazon DSP is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon Music, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, worldwide.

Do you work for Amazon DSP? To request corrections or removal please contact us via our support page and we will be happy to assist.

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