Brandwave

Programmatic advertising platforms:Which brands are most popular in search?

In August 2026, The Trade Desk was the most searched among programmatic advertising platforms worldwide, with an estimated 62K branded searches and 66.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Trade Desk66.1%
  2. Amazon DSP28.9%
  3. Xandr3.1%
  4. MediaMath1.1%
  5. Display & Video 3600.77%

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Share of SearchLeaderboard

Compare the demand side platforms used to buy programmatic ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among programmatic advertising platforms worldwide, by month

Share of Search by month for The Trade Desk, Amazon DSP, Xandr. The figures are in the table below the chart.

View monthly share of search table
MonthThe Trade DeskAmazon DSPXandrMediaMathDisplay & Video 360
Oct 202551.5%41.6%4.5%1.6%0.84%
Nov 202555.5%36.7%4.9%1.8%1.1%
Dec 202551%40.8%5.4%1.6%1.1%
Jan 202660.5%32.6%4.3%1.6%0.98%
Feb 202664.4%28.3%4.6%1.7%1%
Mar 202665.2%28.5%3.8%1.4%1.1%
Apr 202656.7%36.2%3.9%1.8%1.4%
May 202657.6%36%3.9%1.4%1.1%
Jun 202657.5%36.2%3.9%1.4%0.96%
Jul 202657.9%35.8%3.8%1.3%1.2%
Aug 202666.1%28.9%3.1%1.1%0.77%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.The Trade Desk

    66.1%

    Held 1st. 62K estimated branded searches, +41.4% vs prior month. Share +8.3 points.

  2. 2.Amazon DSP

    28.9%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -6.9 points.

  3. 3.Xandr

    3.1%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.MediaMath

    1.1%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Display & Video 360

    0.77%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among programmatic advertising platforms worldwide?

In August 2026, The Trade Desk was the most searched among programmatic advertising platforms worldwide, with an estimated 62K branded searches and 66.1% estimated Share of Search within this set. Amazon DSP is in 2nd place, 37.2 percentage points behind at 28.9% Share of Search.

Global programmatic advertising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
The Trade Desk51.5% → 66.1%66.1%Aug 202651%Dec 20251st
Amazon DSP41.6% → 28.9%41.6%Oct 202528.3%Feb 20262nd
Xandr4.5% → 3.1%5.4%Dec 20253.1%Aug 20263rd
MediaMath1.6% → 1.1%1.8%Nov 20251.1%Aug 20264th
Display & Video 3600.84% → 0.77%1.4%Apr 20260.77%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms worldwide increased from 51.5% to 66.1%.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 41.6% to 28.9%.
  • Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 4.5% to 3.1%.
  • Across the 11 months ending August 2026, MediaMath’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 1.6% to 1.1%.
  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 66.1% in August 2026 and was lowest at 51% in December 2025.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 41.6% in October 2025 and was lowest at 28.3% in February 2026.
  • Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 5.4% in December 2025 and was lowest at 3.1% in August 2026.
  • Across the 11 months ending August 2026, Display & Video 360 held steady: its estimated Share of Search among programmatic advertising platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for programmatic advertising platforms worldwide in August 2026?

  1. In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms worldwide, from 57.9% to 66.1%.

  2. In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 35.8% to 28.9%.

  3. In August 2026, Xandr lost estimated Share of Search among programmatic advertising platforms worldwide, from 3.8% to 3.1%.

  4. Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  5. Estimated monthly branded searches for Display & Video 360 worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

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