Brandwave

How popular isThe Trade Desk in search?

In August 2026, there were an estimated 62K branded searches for The Trade Desk worldwide which held steady over the last 11 months. The Trade Desk holds 66.1% estimated Share of Search among programmatic advertising platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Trade Desk66.1%
  2. Amazon DSP28.9%
  3. Xandr3.1%
  4. MediaMath1.1%
  5. Display & Video 3600.77%
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Which programmatic advertising platforms compete with The Trade Desk?

The Trade Desk against programmatic advertising platforms worldwide, by month

Share of Search by month for The Trade Desk, Amazon DSP, Xandr. The figures are in the table below the chart.

View monthly share of search table
MonthThe Trade DeskAmazon DSPXandrMediaMathDisplay & Video 360
Oct 202551.5%41.6%4.5%1.6%0.84%
Nov 202555.5%36.7%4.9%1.8%1.1%
Dec 202551%40.8%5.4%1.6%1.1%
Jan 202660.5%32.6%4.3%1.6%0.98%
Feb 202664.4%28.3%4.6%1.7%1%
Mar 202665.2%28.5%3.8%1.4%1.1%
Apr 202656.7%36.2%3.9%1.8%1.4%
May 202657.6%36%3.9%1.4%1.1%
Jun 202657.5%36.2%3.9%1.4%0.96%
Jul 202657.9%35.8%3.8%1.3%1.2%
Aug 202666.1%28.9%3.1%1.1%0.77%
Sep 2026—————

  1. 1.The Trade Desk

    66.1%

    Held 1st. 62K estimated branded searches, +41.4% vs prior month. Share +8.3 points.

  2. 2.Amazon DSP

    28.9%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -6.9 points.

  3. 3.Xandr

    3.1%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.MediaMath

    1.1%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Display & Video 360

    0.77%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between The Trade Desk and its closest rivals

How has branded search demand for The Trade Desk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Trade Desk worldwide held steady, from 61.3K to 62K.
  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms worldwide increased from 51.5% to 66.1%.
  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 66.1% in August 2026 and was lowest at 51% in December 2025.

How did search popularity change for programmatic advertising platforms worldwide in August 2026?

  1. In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms worldwide, from 57.9% to 66.1%.

  2. In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 35.8% to 28.9%.

  3. In August 2026, Xandr lost estimated Share of Search among programmatic advertising platforms worldwide, from 3.8% to 3.1%.

  4. Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  5. Estimated monthly branded searches for Display & Video 360 worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

Where does The Trade Desk compete?

The Trade Desk is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Display advertising platforms1st of 536.6%Show ranking
Programmatic advertising platforms1st of 645.4%Show ranking
Digital ad buying platforms1st of 563.4%Show ranking
Programmatic advertising platforms1st of 566.1%Shown above

How is The Trade Desk measured?

Brandwave collects information about searches that people make online using The Trade Desk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • the trade desk
  • the trade desk dsp
  • the trade desk programmatic advertising
  • thetradedesk.com

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How the Brand Demand Index is measured

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