Brandwave

How popular isStackAdapt in search?

In September 2026, there were an estimated 22.4K branded searches for StackAdapt worldwide which held steady over the last 12 months. StackAdapt holds 15.3% estimated Share of Search among programmatic advertising platforms worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. The Trade Desk34.6%
  2. Criteo27.9%
  3. Amazon DSP18.6%
  4. StackAdapt15.3%
  5. Xandr2%
  6. Display & Video 3601%
  7. MediaMath0.6%
StackAdapt website (opens in a new tab)

Follow StackAdapt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which programmatic advertising platforms compete with StackAdapt?

StackAdapt against programmatic advertising platforms worldwide, by month

Share of Search by month for The Trade Desk, Criteo, Amazon DSP, StackAdapt. The figures are in the table below the chart.

View monthly share of search table
MonthThe Trade DeskCriteoAmazon DSPStackAdaptXandrDisplay & Video 360MediaMath
Oct 202530.2%30%24.4%11.1%2.7%0.85%0.79%
Nov 202531.5%31.4%20.9%11.6%2.8%1%0.82%
Dec 202530.1%29.7%24.2%11%3.2%0.99%0.73%
Jan 202635.2%28.6%19%12.9%2.5%0.85%0.92%
Feb 202637.4%30.3%16.5%11.2%2.7%0.97%0.97%
Mar 202640%26.3%17.5%11.9%2.3%1.1%0.85%
Apr 202631.4%30.4%20.2%13.8%2.2%1.2%0.79%
May 202633.8%26.3%21.4%14.6%2.3%1%0.65%
Jun 202632%30.4%20.2%13.7%2.2%0.9%0.61%
Jul 202630.2%34.6%18.9%12.7%2%1%0.61%
Aug 202639.4%25.9%17.3%14.3%1.8%0.76%0.56%
Sep 202634.6%27.9%18.6%15.3%2%1%0.6%

  1. 1.The Trade Desk

    34.6%

    Held 1st. 50.5K estimated branded searches, -18.3% vs prior month. Share -4.8 points.

  2. 2.Criteo

    27.9%

    Held 2nd. 40.7K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Amazon DSP

    18.6%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.StackAdapt

    15.3%

    Held 4th. 22.4K estimated branded searches, -0.22% vs prior month. Share +1.1 points.

  5. 5.Xandr

    2%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Display & Video 360

    1%

    Held 6th. 1.5K estimated branded searches, +22.5% vs prior month. Share +0.2 points.

  7. 7.MediaMath

    0.6%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between StackAdapt and its closest rivals

Every comparison with StackAdapt

How has branded search demand for StackAdapt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for StackAdapt worldwide held steady at 22.4K.
  • Across the 12 months ending September 2026, StackAdapt’s estimated Share of Search among programmatic advertising platforms worldwide increased from 11.1% to 15.3%.
  • Across the 12 months ending September 2026, StackAdapt’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 15.3% in September 2026 and was lowest at 11% in December 2025.

How did search popularity change for programmatic advertising platforms worldwide in September 2026?

  1. In September 2026, Criteo gained estimated Share of Search among programmatic advertising platforms worldwide, from 25.9% to 27.9%.

  2. In September 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms worldwide, from 17.3% to 18.6%.

  3. In September 2026, StackAdapt gained estimated Share of Search among programmatic advertising platforms worldwide, from 14.3% to 15.3%.

  4. In September 2026, The Trade Desk lost estimated Share of Search among programmatic advertising platforms worldwide, from 39.4% to 34.6%.

  5. Estimated monthly branded searches for Xandr worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

  6. Estimated monthly branded searches for MediaMath worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

Where does StackAdapt compete?

StackAdapt is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Programmatic advertising platforms4th of 715.3%Shown above
Digital ad buying platforms2nd of 526.1%Show ranking

How is StackAdapt measured?

Brandwave collects information about searches that people make online using StackAdapt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • stackadapt
  • stackadapt dsp
  • stackadapt programmatic advertising

Do you work for StackAdapt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is StackAdapt your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free