How popular isAmazon SageMaker?
In September 2026, people searched for Amazon SageMaker by name about 42,400 times worldwide, a 35.8% decrease from the previous year. These searches made up 7.3% of all global model fine tuning platform searches, placing Amazon SageMaker fifth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about model fine tuning platforms, Amazon SageMaker appeared in two of the five answers and was the fourth most recommended of the nine.
Amazon SageMaker is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.
Hugging FaceShare of searches 51.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Google Cloud Vertex AIShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
UnslothShare of searches 13.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Together AIShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Amazon SageMakerShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top model fine tuning platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon SageMaker is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hugging Face5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Together AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Unsloth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fireworks AI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Google Cloud Vertex AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon SageMaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anyscale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lamini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Predibase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about model fine tuning platforms
5 answers
Asked ChatGPT
“Which model fine tuning platform should I use?”
Asked ChatGPT
“What are the best model fine tuning platforms?”
Asked ChatGPT
“What's the best model fine tuning platform for a machine learning team?”
Searched Google, AI Overview
“llm fine tuning platform”
Searched Google, AI Overview
“ai model fine tuning”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which model fine tuning platforms compete with Amazon SageMaker?
Share of searches by month for Hugging Face, Google Cloud Vertex AI, Unsloth, Together AI, Amazon SageMaker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hugging Face | Google Cloud Vertex AI | Unsloth | Together AI | Amazon SageMaker | Anyscale | Lamini | Predibase | Fireworks AI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 25% | 6.8% | 6.7% | 12.2% | 1.8% | 1.5% | 0.3% | — |
| Nov 2025 | 44.7% | 30% | 5.5% | 6.5% | 10.4% | 1.5% | 1.2% | 0.24% | — |
| Dec 2025 | 45.2% | 30.3% | 6.7% | 6.5% | 8.6% | 1.2% | 1.2% | 0.18% | — |
| Jan 2026 | 49.4% | 27.1% | 5% | 7.1% | 8.5% | 1.3% | 1.3% | 0.16% | — |
| Feb 2026 | 44.9% | 30.1% | 5.6% | 7.9% | 8.6% | 1.5% | 1.2% | 0.16% | — |
| Mar 2026 | 43.3% | 28.9% | 8.1% | 9.2% | 7.5% | 1.2% | 1.7% | 0.14% | — |
| Apr 2026 | 47.3% | 25.8% | 10.6% | 8.2% | 6% | 0.85% | 1% | 0.13% | — |
| May 2026 | 47.7% | 26.1% | 8.5% | 8.4% | 6.7% | 1% | 1.3% | 0.14% | — |
| Jun 2026 | 49% | 22% | 8.9% | 10.3% | 6.9% | 1.3% | 1.3% | 0.16% | — |
| Jul 2026 | 51.5% | 18.8% | 9.2% | 11% | 5.9% | 1.7% | 1.7% | 0.17% | — |
| Aug 2026 | 54.6% | 13.4% | 14.6% | 9.5% | 5.1% | 1.5% | 1.2% | 0.11% | — |
| Sep 2026 | 51.9% | 15.6% | 13.7% | 9% | 7.3% | 1.1% | 1.1% | 0.12% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 301K | -18.2% | -2.6 points | |
| 2, moved from 3rd to 2nd | 15.6% | 90.5K | 0% | +2.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.7% | 79.4K | -19.5% | -0.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9% | 52.4K | -18.3% | -0.5 points | |
| 5, held 5th | 7.3% | 42.4K | +22.5% | +2.2 points | |
| 6, held 6th | 1.1% | 6.6K | -33.3% | -0.3 points | |
| 7, held 7th | 1.1% | 6.6K | -18.5% | -0.1 points | |
| 8, held 8th | 0.12% | 720 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
51.9%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
15.6%
Moved from 3rd to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +2.2 points.
3.
Unsloth13.7%
Moved from 2nd to 3rd. 79.4K estimated branded searches, -19.5% vs prior month. Share -0.9 points.
9%
Held 4th. 52.4K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
7.3%
Held 5th. 42.4K estimated branded searches, +22.5% vs prior month. Share +2.2 points.
6.
Anyscale1.1%
Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.3 points.
7.Lamini
1.1%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
0.12%
Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Amazon SageMaker and its closest rivals
Every comparison with Amazon SageMaker
32 comparisons
- Amazon SageMaker vs Baseten
- Amazon SageMaker vs Databricks
- Amazon SageMaker vs Google Cloud
- Amazon SageMaker vs Google Cloud Vertex AI
- Amazon SageMaker vs H2O.ai
- Amazon SageMaker vs Hugging Face
- Amazon SageMaker vs MLflow
- Amazon SageMaker vs Together AI
- Amazon SageMaker vs Unsloth
- Amazon SageMaker vs vLLM
- Amazon SageMaker vs Weights & Biases
- Amazon SageMaker vs Dataiku
- Amazon SageMaker vs DataRobot
- Amazon SageMaker vs Kubeflow
- Amazon SageMaker vs Seldon
- Amazon SageMaker vs Modal
- Amazon SageMaker vs Databricks Mosaic AI
- Amazon SageMaker vs Anyscale
- Amazon SageMaker vs Lamini
- Amazon SageMaker vs Azure Machine Learning
- Amazon SageMaker vs KServe
- Amazon SageMaker vs Ray Serve
- Amazon SageMaker vs Domino Data Lab
- Amazon SageMaker vs AutoGluon
- Amazon SageMaker vs NVIDIA Triton Inference Server
- Amazon SageMaker vs PyCaret
- Amazon SageMaker vs BentoML
- Amazon SageMaker vs Neptune
- Amazon SageMaker vs Comet
- Amazon SageMaker vs Predibase
- Amazon SageMaker vs TorchServe
- Amazon SageMaker vs TensorFlow Serving
How has branded search demand for Amazon SageMaker changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon SageMaker worldwide fell from 66K to 42.4K.
- Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among model fine tuning platforms worldwide decreased from 12.2% to 7.3%.
- Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among model fine tuning platforms worldwide peaked at 12.2% in October 2025 and was lowest at 5.1% in August 2026.
- Across the 12 months ending September 2026, Amazon SageMaker fell from 3rd to 5th among model fine tuning platforms worldwide.
How did search popularity change for model fine tuning platforms worldwide in September 2026?
6 changes
In September 2026, Google Cloud Vertex AI overtook Unsloth to rank 2nd among model fine tuning platforms worldwide, with 15.6% of the searches.
In September 2026, Amazon SageMaker gained share of searches among model fine tuning platforms worldwide, from 5.1% to 7.3%.
In September 2026, Hugging Face lost share of searches among model fine tuning platforms worldwide, from 54.6% to 51.9%.
In September 2026, Unsloth lost share of searches among model fine tuning platforms worldwide, from 14.6% to 13.7%.
Estimated monthly branded searches for Together AI worldwide rose 45.6% over 12 measured months, from 36K to 52.4K in September 2026.
Estimated monthly branded searches for Predibase worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026.
How are Amazon SageMaker’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon SageMaker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amazon sagemaker
- aws sagemaker
- sagemaker
Who owns Amazon SageMaker?
Amazon SageMaker is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide.
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Where does Amazon SageMaker compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| AutoML platforms | 3rd of 7 | 1.3% | Show ranking |
| Machine learning platforms | 6th of 10 | 2.8% | Show ranking |
| Model fine tuning platforms | 5th of 9 | 7.3% | Shown above |
| MLOps platforms | 4th of 11 | 13.7% | Show ranking |
| Model serving platforms | 3rd of 11 | 16.3% | Show ranking |
Is Amazon SageMaker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.