Brandwave

How popular isAmazon SageMaker in search?

In September 2026, people searched for Amazon SageMaker by name about 42,400 times worldwide, a 35.8% decrease from the previous year. These searches made up 16.3% of all global model serving platform searches, placing Amazon SageMaker third out of 11 platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. vLLM51.9%
  2. Baseten19%
  3. Amazon SageMaker16.3%
  4. Seldon3.1%
  5. Modal3%
  6. KServe2.1%
  7. Ray Serve2.1%
  8. NVIDIA Triton Inference Server1.5%
  9. BentoML0.73%
  10. TorchServe0.18%
  11. +1 more
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Which model serving platforms compete with Amazon SageMaker?

Amazon SageMaker against model serving platforms worldwide, by month

Share of searches by month for vLLM, Baseten, Amazon SageMaker, Seldon, Modal, KServe, Ray Serve. The figures are in the table below the chart.

View monthly share of searches table
MonthvLLMBasetenAmazon SageMakerSeldonModalKServeRay ServeNVIDIA Triton Inference ServerBentoMLTorchServeTensorFlow Serving
Oct 202552.2%7%25.5%3.8%1.6%2.6%1.7%2.8%1.7%0.62%0.39%
Nov 202554.2%7.3%23%4%1.3%2.7%2.2%2.6%1.8%0.64%0.35%
Dec 202555%6%23.4%4%1.3%2.7%2.2%2.6%1.8%0.5%0.36%
Jan 202653.7%10.8%20.6%3.9%1.6%2.6%2.1%2.6%1.4%0.4%0.29%
Feb 202657.7%7.7%20.1%3.5%1.8%2.3%1.9%2.5%1.9%0.38%0.25%
Mar 202659.5%8%18.7%3.6%1.7%2.4%1.9%2.3%1.3%0.36%0.26%
Apr 202665.9%7.3%15.4%2.7%1.8%2.2%1.4%1.7%1.2%0.29%0.19%
May 202661%10%15.7%3%2.7%2.4%1.6%2%1.1%0.27%0.18%
Jun 202658.5%14.4%15%2.9%2.2%2.3%1.6%1.7%1%0.26%0.14%
Jul 202655%16.5%14.1%2.7%4.1%2.7%1.8%1.8%0.98%0.24%0.13%
Aug 202655.5%16.6%14.2%3.3%3%2.7%1.8%1.8%0.78%0.2%0.09%
Sep 202651.9%19%16.3%3.1%3%2.1%2.1%1.5%0.73%0.18%0.1%

  1. 1.vLLM

    51.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Baseten

    19%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  3. 3.Amazon SageMaker

    16.3%

    Held 3rd. 42.4K estimated branded searches, +22.5% vs prior month. Share +2.1 points.

  4. 4.Seldon

    3.1%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Modal

    3%

    Held 5th. 7.8K estimated branded searches, +6.8% vs prior month. Share 0 points.

  6. 6.KServe

    2.1%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.Ray Serve

    2.1%

    Held 7th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  8. 8.NVIDIA Triton Inference Server

    1.5%

    Held 8th. 3.8K estimated branded searches, -11.6% vs prior month. Share -0.3 points.

  9. 9.BentoML

    0.73%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.TorchServe

    0.18%

    Held 10th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.TensorFlow Serving

    0.1%

    Held 11th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare search popularity between Amazon SageMaker and its closest rivals

Every comparison with Amazon SageMaker

32 comparisons

How has branded search demand for Amazon SageMaker changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon SageMaker worldwide fell from 66K to 42.4K.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among model serving platforms worldwide decreased from 25.5% to 16.3%.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among model serving platforms worldwide peaked at 25.5% in October 2025 and was lowest at 14.1% in July 2026.
  • Across the 12 months ending September 2026, Amazon SageMaker fell from 2nd to 3rd among model serving platforms worldwide.

How did search popularity change for model serving platforms worldwide in September 2026?

6 changes

  1. In September 2026, Baseten gained share of searches among model serving platforms worldwide, from 16.6% to 19%.

  2. In September 2026, Amazon SageMaker gained share of searches among model serving platforms worldwide, from 14.2% to 16.3%.

  3. In September 2026, vLLM lost share of searches among model serving platforms worldwide, from 55.5% to 51.9%.

  4. In September 2026, KServe lost share of searches among model serving platforms worldwide, from 2.7% to 2.1%.

  5. Ray Serve’s share of searches among model serving platforms worldwide has gained ground for 3 months in a row, from 1.6% to 2.1% in September 2026.

  6. Estimated monthly branded searches for Modal worldwide rose 85.7% over 12 measured months, from 4.2K to 7.8K in September 2026.

How are Amazon SageMaker’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

How the Brand Demand Index is measured

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Where does Amazon SageMaker compete?

Amazon SageMaker is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AutoML platforms3rd of 71.3%Show ranking
Machine learning platforms6th of 102.8%Show ranking
Model fine tuning platforms5th of 97.3%Show ranking
MLOps platforms4th of 1113.7%Show ranking
Model serving platforms3rd of 1116.3%Shown above
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