Brandwave

Amazon SageMaker vs Kubeflow:Which is more popular?

In September 2026, Amazon SageMaker had more branded searches than Kubeflow among MLOps platforms worldwide. Amazon SageMaker had about 42,400 branded searches, while Kubeflow had 9,900. Amazon SageMaker made up 13.7% of all MLOps platform searches we track, and Kubeflow accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about MLOps platforms, Amazon SageMaker appeared in all five answers and Kubeflow in four. Amazon SageMaker was mentioned before Kubeflow in every answer.

Among MLOps platforms worldwide in September 2026

Who do people search for more?

Amazon SageMaker, about 4 searches for every 1 for Kubeflow

Amazon SageMaker 42.4K searchesKubeflow 9.9K searches

Who does AI mention more?

Amazon SageMaker, mentioned in every answer we collected

Amazon SageMaker in 5 of 5Kubeflow in 4 of 5

Who does AI recommend more?

Amazon SageMaker, named ahead of Kubeflow in every answer

Amazon SageMaker first in 5Kubeflow never first

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Top MLOps platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker appeared in all five answers. Kubeflow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon SageMaker was listed before Kubeflow in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon SageMaker1st
  2. Google Cloud Vertex AI2nd
  3. Databricks Mosaic AI3rd
  4. Azure Machine Learning4th
  5. MLflow5th
  6. Dataiku6th
  7. Kubeflow7th
  8. DataRobot8th
  9. Weights & Biases9th
  10. Neptune–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Cloud Vertex AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MLflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon SageMaker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubeflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Databricks Mosaic AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Machine Learning4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dataiku2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DataRobot2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weights & Biases1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neptune0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about MLOps platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon SageMaker or Kubeflow more popular in search?

This chart shows how often people search Google for Amazon SageMaker and Kubeflow by name. Each line represents a brand's share of searches for all 11 MLOps platforms we track, month by month, from English-language searches worldwide.

Amazon SageMaker and Kubeflow among MLOps platforms worldwide, by month

Share of searches by month for Amazon SageMaker, Kubeflow. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Cloud Vertex AIWeights & BiasesMLflowAmazon SageMakerDataikuDataRobotKubeflowDatabricks Mosaic AIAzure Machine LearningNeptuneComet
Oct 202528.7%16.9%12.9%14%12.9%4.7%3.9%1.7%3.1%0.51%0.62%
Nov 202535%16.9%12.8%12.1%10.5%3.8%3.8%1.4%2.6%0.51%0.51%
Dec 202537.7%17.4%11.3%10.7%9.3%3.4%3.4%1.3%2.3%2.8%0.43%
Jan 202637%17.1%11.1%11.6%11.1%3.3%3.3%1.6%2.7%0.65%0.54%
Feb 202639.3%15.5%11.8%11.2%9.6%3.5%3.5%1.6%2.9%0.57%0.45%
Mar 202640.2%15.9%12.1%10.3%9.9%3%3.6%1.6%2.4%0.58%0.48%
Apr 202640%18.5%12%9.3%9.9%2.9%2.9%1.6%2%0.38%0.38%
May 202639.2%18.1%11.8%10.1%9.6%3.5%2.9%1.7%2.4%0.38%0.38%
Jun 202635.1%16.9%12.9%11%12.9%3.1%3.1%2%2.1%0.49%0.34%
Jul 202633.4%16.2%15%10.5%12.3%3.7%3.7%2.4%2%0.39%0.39%
Aug 202630.8%17.4%16.9%11.8%11.3%3.4%3.4%2.5%1.8%0.44%0.34%
Sep 202629.2%16.6%16%13.7%13.1%3.2%3.2%2.2%2.1%0.52%0.28%

How has the Amazon SageMaker and Kubeflow comparison changed over the last 12 months?

3 findings
  • Amazon SageMaker was ahead of Kubeflow in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among MLOps platforms worldwide moved from 14% to 13.7%, and its estimated monthly branded searches moved from 66K to 42.4K.
  • Across the 12 months ending September 2026, Kubeflow’s share of searches among MLOps platforms worldwide moved from 3.9% to 3.2%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

How did search popularity change for MLOps platforms worldwide in September 2026?

2 changes

  1. In September 2026, Amazon SageMaker gained share of searches among MLOps platforms worldwide, from 11.8% to 13.7%.

  2. Estimated monthly branded searches for Kubeflow worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s and Kubeflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SageMaker

3 branded search terms

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

Kubeflow

1 branded search term

  • kubeflow

How the Brand Demand Index is measured

Other head-to-heads among MLOps platforms

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