Brandwave

How popular isAmazon SageMaker?

In September 2026, people searched for Amazon SageMaker by name about 42,400 times worldwide, a 35.8% decrease from the previous year. These searches made up 13.7% of all global MLOps platform searches, placing Amazon SageMaker fourth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about MLOps platforms, Amazon SageMaker appeared in all answers and was the most recommended of the 11.

Search and AI answers in September 2026

Amazon SageMaker is the fourth most searched of 11 competitors and the most recommended in AI answers.

  1. Google Cloud Vertex AIShare of searches 29.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Weights & BiasesShare of searches 16.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  3. MLflowShare of searches 16%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  4. Amazon SageMakerShare of searches 13.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. DataikuShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+6 more

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Top MLOps platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker appeared in all five answers. Amazon SageMaker is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon SageMaker1st
  2. Google Cloud Vertex AI2nd
  3. Databricks Mosaic AI3rd
  4. Azure Machine Learning4th
  5. MLflow5th
  6. Dataiku6th
  7. Kubeflow7th
  8. DataRobot8th
  9. Weights & Biases9th
  10. Neptune–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Cloud Vertex AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MLflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon SageMaker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubeflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Databricks Mosaic AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Machine Learning4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dataiku2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DataRobot2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weights & Biases1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neptune0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about MLOps platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which MLOps platforms compete with Amazon SageMaker?

Amazon SageMaker against MLOps platforms worldwide, by month

Share of searches by month for Google Cloud Vertex AI, Weights & Biases, MLflow, Amazon SageMaker, Dataiku, DataRobot, Kubeflow, Databricks Mosaic AI, Azure Machine Learning. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Cloud Vertex AIWeights & BiasesMLflowAmazon SageMakerDataikuDataRobotKubeflowDatabricks Mosaic AIAzure Machine LearningNeptuneComet
Oct 202528.7%16.9%12.9%14%12.9%4.7%3.9%1.7%3.1%0.51%0.62%
Nov 202535%16.9%12.8%12.1%10.5%3.8%3.8%1.4%2.6%0.51%0.51%
Dec 202537.7%17.4%11.3%10.7%9.3%3.4%3.4%1.3%2.3%2.8%0.43%
Jan 202637%17.1%11.1%11.6%11.1%3.3%3.3%1.6%2.7%0.65%0.54%
Feb 202639.3%15.5%11.8%11.2%9.6%3.5%3.5%1.6%2.9%0.57%0.45%
Mar 202640.2%15.9%12.1%10.3%9.9%3%3.6%1.6%2.4%0.58%0.48%
Apr 202640%18.5%12%9.3%9.9%2.9%2.9%1.6%2%0.38%0.38%
May 202639.2%18.1%11.8%10.1%9.6%3.5%2.9%1.7%2.4%0.38%0.38%
Jun 202635.1%16.9%12.9%11%12.9%3.1%3.1%2%2.1%0.49%0.34%
Jul 202633.4%16.2%15%10.5%12.3%3.7%3.7%2.4%2%0.39%0.39%
Aug 202630.8%17.4%16.9%11.8%11.3%3.4%3.4%2.5%1.8%0.44%0.34%
Sep 202629.2%16.6%16%13.7%13.1%3.2%3.2%2.2%2.1%0.52%0.28%

  1. 1.Google Cloud Vertex AI

    29.2%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Weights & Biases

    16.6%

    Held 2nd. 51.3K estimated branded searches, +0.31% vs prior month. Share -0.9 points.

  3. 3.MLflow

    16%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Amazon SageMaker

    13.7%

    Held 4th. 42.4K estimated branded searches, +22.5% vs prior month. Share +1.9 points.

  5. 5.Dataiku

    13.1%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  6. 6.DataRobot

    3.2%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Kubeflow

    3.2%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Databricks Mosaic AI

    2.2%

    Held 8th. 6.7K estimated branded searches, -8.2% vs prior month. Share -0.3 points.

  9. 9.Azure Machine Learning

    2.1%

    Held 9th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  10. 10.Neptune

    0.52%

    Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  11. 11.Comet

    0.28%

    Held 11th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.

Compare popularity between Amazon SageMaker and its closest rivals

Every comparison with Amazon SageMaker

32 comparisons

How has branded search demand for Amazon SageMaker changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon SageMaker worldwide fell from 66K to 42.4K.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among MLOps platforms worldwide peaked at 14% in October 2025 and was lowest at 9.3% in April 2026.
  • Across the 12 months ending September 2026, Amazon SageMaker fell from 3rd to 4th among MLOps platforms worldwide.

How did search popularity change for MLOps platforms worldwide in September 2026?

6 changes

  1. In September 2026, Amazon SageMaker gained share of searches among MLOps platforms worldwide, from 11.8% to 13.7%.

  2. In September 2026, Dataiku gained share of searches among MLOps platforms worldwide, from 11.3% to 13.1%.

  3. In September 2026, Google Cloud Vertex AI lost share of searches among MLOps platforms worldwide, from 30.8% to 29.2%.

  4. In September 2026, MLflow lost share of searches among MLOps platforms worldwide, from 16.9% to 16%.

  5. In September 2026, Weights & Biases lost share of searches among MLOps platforms worldwide, from 17.4% to 16.6%.

  6. Estimated monthly branded searches for Comet worldwide fell 69.7% over 12 measured months, from 2.9K to 880 in September 2026.

How are Amazon SageMaker’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

How the Brand Demand Index is measured

Do you work for Amazon SageMaker? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Amazon SageMaker compete?

Amazon SageMaker is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AutoML platforms3rd of 71.3%Show ranking
Machine learning platforms6th of 102.8%Show ranking
Model fine tuning platforms5th of 97.3%Show ranking
MLOps platforms4th of 1113.7%Shown above
Model serving platforms3rd of 1116.3%Show ranking
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