Amazon SageMaker vs Google Cloud:Which is more popular?
In September 2026, Google Cloud had more branded searches than Amazon SageMaker among AutoML platforms worldwide. Google Cloud had about 2.6 million branded searches, while Amazon SageMaker had 42,400. Google Cloud made up 78.1% of all AutoML platform searches we track, and Amazon SageMaker accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about AutoML platforms, Google Cloud appeared in all five answers and Amazon SageMaker in four. Amazon SageMaker was mentioned before Google Cloud in three out of four answers.
Who do people search for more?
Google Cloud, about 62 searches for every 1 for Amazon SageMaker
Who does AI mention more?
Google Cloud, mentioned in every answer we collected
Who does AI recommend more?
Amazon SageMaker, named ahead of Google Cloud in 3 of 4 answers
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Top AutoML platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Cloud appeared in all five answers. Amazon SageMaker was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon SageMaker was listed before Google Cloud in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
H2O.ai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Amazon SageMaker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DataRobot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Azure Machine Learning4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AutoGluon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PyCaret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AutoML platforms
5 answers
Asked ChatGPT
“Which AutoML platform should I use?”
Asked ChatGPT
“What are the best AutoML platforms?”
Asked ChatGPT
“What's the best AutoML platform for model building?”
Searched Google, AI Overview
“automl platform”
Searched Google, AI Overview
“automated machine learning”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon SageMaker or Google Cloud more popular in search?
This chart shows how often people search Google for Amazon SageMaker and Google Cloud by name. Each line represents a brand's share of searches for all seven AutoML platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Cloud, Amazon SageMaker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Cloud | H2O.ai | Amazon SageMaker | DataRobot | Azure Machine Learning | AutoGluon | PyCaret |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.6% | 25.8% | 2.1% | 0.69% | 0.46% | 0.25% | 0.17% |
| Nov 2025 | 74.4% | 22.2% | 1.9% | 0.59% | 0.4% | 0.27% | 0.22% |
| Dec 2025 | 74.9% | 22.3% | 1.5% | 0.49% | 0.33% | 0.22% | 0.15% |
| Jan 2026 | 74.7% | 22.3% | 1.7% | 0.49% | 0.4% | 0.22% | 0.14% |
| Feb 2026 | 76.3% | 21.1% | 1.5% | 0.46% | 0.38% | 0.21% | 0.14% |
| Mar 2026 | 79.3% | 18.2% | 1.4% | 0.4% | 0.33% | 0.18% | 0.12% |
| Apr 2026 | 78.3% | 19.4% | 1.3% | 0.42% | 0.28% | 0.15% | 0.1% |
| May 2026 | 77% | 20.7% | 1.3% | 0.45% | 0.3% | 0.17% | 0.11% |
| Jun 2026 | 78% | 19.9% | 1.2% | 0.36% | 0.24% | 0.13% | 0.09% |
| Jul 2026 | 76.6% | 21.5% | 1.1% | 0.39% | 0.21% | 0.14% | 0.08% |
| Aug 2026 | 78.3% | 20% | 1% | 0.29% | 0.16% | 0.13% | 0.07% |
| Sep 2026 | 78.1% | 20% | 1.3% | 0.29% | 0.2% | 0.13% | 0.07% |
How has the Amazon SageMaker and Google Cloud comparison changed over the last 12 months?
3 findings
- Google Cloud was ahead of Amazon SageMaker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among AutoML platforms worldwide moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 66K to 42.4K.
- Across the 12 months ending September 2026, Google Cloud’s share of searches among AutoML platforms worldwide moved from 70.6% to 78.1%, and its estimated monthly branded searches moved from 2.3M to 2.6M.
How did search popularity change for AutoML platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Google Cloud worldwide rose 16.4% over 12 measured months, from 2.3M to 2.6M in September 2026.
Estimated monthly branded searches for Amazon SageMaker worldwide fell 35.8% over 12 measured months, from 66K to 42.4K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Amazon SageMaker’s and Google Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon SageMaker
3 branded search terms
- amazon sagemaker
- aws sagemaker
- sagemaker
Google Cloud
4 branded search terms
- google cloud
- google cloud console
- google cloud messaging
- google cloud platform
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