Brandwave

How popular isAmazon SageMaker?

In September 2026, people searched for Amazon SageMaker by name about 42,400 times worldwide, a 35.8% decrease from the previous year. These searches made up 1.3% of all global AutoML platform searches, placing Amazon SageMaker third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about AutoML platforms, Amazon SageMaker appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Amazon SageMaker is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. Google CloudShare of searches 78.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  2. H2O.aiShare of searches 20%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Amazon SageMakerShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. DataRobotShare of searches 0.29%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Azure Machine LearningShare of searches 0.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top AutoML platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon SageMaker is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. H2O.ai1st
  2. Azure Machine Learning2nd
  3. Amazon SageMaker3rd
  4. DataRobot4th
  5. Google Cloud5th
  6. AutoGluon6th
  7. PyCaret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • H2O.ai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon SageMaker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DataRobot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Machine Learning4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoGluon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PyCaret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AutoML platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AutoML platforms compete with Amazon SageMaker?

Amazon SageMaker against AutoML platforms worldwide, by month

Share of searches by month for Google Cloud, H2O.ai, Amazon SageMaker. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle CloudH2O.aiAmazon SageMakerDataRobotAzure Machine LearningAutoGluonPyCaret
Oct 202570.6%25.8%2.1%0.69%0.46%0.25%0.17%
Nov 202574.4%22.2%1.9%0.59%0.4%0.27%0.22%
Dec 202574.9%22.3%1.5%0.49%0.33%0.22%0.15%
Jan 202674.7%22.3%1.7%0.49%0.4%0.22%0.14%
Feb 202676.3%21.1%1.5%0.46%0.38%0.21%0.14%
Mar 202679.3%18.2%1.4%0.4%0.33%0.18%0.12%
Apr 202678.3%19.4%1.3%0.42%0.28%0.15%0.1%
May 202677%20.7%1.3%0.45%0.3%0.17%0.11%
Jun 202678%19.9%1.2%0.36%0.24%0.13%0.09%
Jul 202676.6%21.5%1.1%0.39%0.21%0.14%0.08%
Aug 202678.3%20%1%0.29%0.16%0.13%0.07%
Sep 202678.1%20%1.3%0.29%0.2%0.13%0.07%

  1. 1.Google Cloud

    78.1%

    Held 1st. 2.6M estimated branded searches, -0.32% vs prior month. Share -0.3 points.

  2. 2.H2O.ai

    20%

    Held 2nd. 675K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Amazon SageMaker

    1.3%

    Held 3rd. 42.4K estimated branded searches, +22.5% vs prior month. Share +0.2 points.

  4. 4.DataRobot

    0.29%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Azure Machine Learning

    0.2%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.AutoGluon

    0.13%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.PyCaret

    0.07%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon SageMaker and its closest rivals

Every comparison with Amazon SageMaker

32 comparisons

How has branded search demand for Amazon SageMaker changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon SageMaker worldwide fell from 66K to 42.4K.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among AutoML platforms worldwide decreased from 2.1% to 1.3%.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among AutoML platforms worldwide peaked at 2.1% in October 2025 and was lowest at 1% in August 2026.

How did search popularity change for AutoML platforms worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Google Cloud worldwide rose 16.4% over 12 measured months, from 2.3M to 2.6M in September 2026.

  2. Estimated monthly branded searches for PyCaret worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Azure Machine Learning worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

  4. Estimated monthly branded searches for DataRobot worldwide fell 55.4% over 12 measured months, from 22.2K to 9.9K in September 2026.

  5. Estimated monthly branded searches for AutoGluon worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Amazon SageMaker worldwide fell 35.8% over 12 measured months, from 66K to 42.4K in September 2026.

How are Amazon SageMaker’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

How the Brand Demand Index is measured

Do you work for Amazon SageMaker? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Amazon SageMaker compete?

Amazon SageMaker is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AutoML platforms3rd of 71.3%Shown above
Machine learning platforms6th of 102.8%Show ranking
Model fine tuning platforms5th of 97.3%Show ranking
MLOps platforms4th of 1113.7%Show ranking
Model serving platforms3rd of 1116.3%Show ranking
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