Brandwave

How popular isGoogle Cloud Vertex AI?

In September 2026, people searched for Google Cloud Vertex AI by name about 90,500 times worldwide, a 33% decrease from the previous year. These searches made up 15.6% of all global model fine tuning platform searches, placing Google Cloud Vertex AI second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about model fine tuning platforms, Google Cloud Vertex AI appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Google Cloud Vertex AI is the second most searched of 9 competitors and the sixth most recommended in AI answers.

  1. Hugging FaceShare of searches 51.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Google Cloud Vertex AIShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. UnslothShare of searches 13.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Together AIShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Amazon SageMakerShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top model fine tuning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Cloud Vertex AI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Google Cloud Vertex AI is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Together AI1st
  2. Hugging Face2nd
  3. Fireworks AI3rd
  4. Amazon SageMaker4th
  5. Unsloth5th
  6. Google Cloud Vertex AI6th
  7. Anyscale–
  8. Lamini–
  9. Predibase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hugging Face5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Together AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unsloth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fireworks AI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Cloud Vertex AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon SageMaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anyscale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lamini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Predibase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about model fine tuning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which model fine tuning platforms compete with Google Cloud Vertex AI?

Google Cloud Vertex AI against model fine tuning platforms worldwide, by month

Share of searches by month for Hugging Face, Google Cloud Vertex AI, Unsloth, Together AI, Amazon SageMaker. The figures are in the table below the chart.

View monthly share of searches table
MonthHugging FaceGoogle Cloud Vertex AIUnslothTogether AIAmazon SageMakerAnyscaleLaminiPredibaseFireworks AI
Oct 202545.6%25%6.8%6.7%12.2%1.8%1.5%0.3%—
Nov 202544.7%30%5.5%6.5%10.4%1.5%1.2%0.24%—
Dec 202545.2%30.3%6.7%6.5%8.6%1.2%1.2%0.18%—
Jan 202649.4%27.1%5%7.1%8.5%1.3%1.3%0.16%—
Feb 202644.9%30.1%5.6%7.9%8.6%1.5%1.2%0.16%—
Mar 202643.3%28.9%8.1%9.2%7.5%1.2%1.7%0.14%—
Apr 202647.3%25.8%10.6%8.2%6%0.85%1%0.13%—
May 202647.7%26.1%8.5%8.4%6.7%1%1.3%0.14%—
Jun 202649%22%8.9%10.3%6.9%1.3%1.3%0.16%—
Jul 202651.5%18.8%9.2%11%5.9%1.7%1.7%0.17%—
Aug 202654.6%13.4%14.6%9.5%5.1%1.5%1.2%0.11%—
Sep 202651.9%15.6%13.7%9%7.3%1.1%1.1%0.12%—

  1. 1.Hugging Face

    51.9%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  2. 2.Google Cloud Vertex AI

    15.6%

    Moved from 3rd to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Unsloth

    13.7%

    Moved from 2nd to 3rd. 79.4K estimated branded searches, -19.5% vs prior month. Share -0.9 points.

  4. 4.Together AI

    9%

    Held 4th. 52.4K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  5. 5.Amazon SageMaker

    7.3%

    Held 5th. 42.4K estimated branded searches, +22.5% vs prior month. Share +2.2 points.

  6. 6.Anyscale

    1.1%

    Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  7. 7.Lamini

    1.1%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  8. 8.Predibase

    0.12%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  9. —.Fireworks AI

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Google Cloud Vertex AI and its closest rivals

Every comparison with Google Cloud Vertex AI

19 comparisons

How has branded search demand for Google Cloud Vertex AI changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Cloud Vertex AI worldwide fell from 135K to 90.5K.
  • Across the 12 months ending September 2026, Google Cloud Vertex AI’s share of searches among model fine tuning platforms worldwide decreased from 25% to 15.6%.
  • Across the 12 months ending September 2026, Google Cloud Vertex AI’s share of searches among model fine tuning platforms worldwide peaked at 30.3% in December 2025 and was lowest at 13.4% in August 2026.

How did search popularity change for model fine tuning platforms worldwide in September 2026?

6 changes

  1. In September 2026, Google Cloud Vertex AI overtook Unsloth to rank 2nd among model fine tuning platforms worldwide, with 15.6% of the searches.

  2. In September 2026, Amazon SageMaker gained share of searches among model fine tuning platforms worldwide, from 5.1% to 7.3%.

  3. In September 2026, Hugging Face lost share of searches among model fine tuning platforms worldwide, from 54.6% to 51.9%.

  4. In September 2026, Unsloth lost share of searches among model fine tuning platforms worldwide, from 14.6% to 13.7%.

  5. Estimated monthly branded searches for Together AI worldwide rose 45.6% over 12 measured months, from 36K to 52.4K in September 2026.

  6. Estimated monthly branded searches for Predibase worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026.

How are Google Cloud Vertex AI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Cloud Vertex AI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vertex ai

How the Brand Demand Index is measured

Who owns Google Cloud Vertex AI?

Google Cloud Vertex AI is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Cloud Vertex AI? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Cloud Vertex AI compete?

Google Cloud Vertex AI is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Machine learning platforms3rd of 106%Show ranking
Model fine tuning platforms2nd of 915.6%Shown above
MLOps platforms1st of 1129.2%Show ranking
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