Brandwave

Amazon SageMaker vs Google Cloud Vertex AI:Which is more popular?

In September 2026, Google Cloud Vertex AI had more branded searches than Amazon SageMaker among machine learning platforms worldwide. Google Cloud Vertex AI had about 90,500 branded searches, while Amazon SageMaker had 42,400. Google Cloud Vertex AI made up 6% of all machine learning platform searches we track, and Amazon SageMaker accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about machine learning platforms, Amazon SageMaker appeared in all five answers and Google Cloud Vertex AI in four. Amazon SageMaker was mentioned before Google Cloud Vertex AI in four out of five answers.

Among machine learning platforms worldwide in September 2026

Who do people search for more?

Google Cloud Vertex AI, about 2 searches for every 1 for Amazon SageMaker

Google Cloud Vertex AI 90.5K searchesAmazon SageMaker 42.4K searches

Who does AI mention more?

Amazon SageMaker, mentioned in every answer we collected

Amazon SageMaker in 5 of 5Google Cloud Vertex AI in 4 of 5

Who does AI recommend more?

Amazon SageMaker, named ahead of Google Cloud Vertex AI in 4 of 5 answers

Amazon SageMaker first in 4Google Cloud Vertex AI first in 1

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Top machine learning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker appeared in all five answers. Google Cloud Vertex AI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amazon SageMaker was listed before Google Cloud Vertex AI in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon SageMaker1st
  2. Databricks2nd
  3. Azure Machine Learning3rd
  4. Google Cloud Vertex AI4th
  5. MLflow5th
  6. DataRobot6th
  7. Dataiku7th
  8. Weights & Biases8th
  9. H2O.ai9th
  10. Domino Data Lab–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Databricks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon SageMaker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Machine Learning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Vertex AI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DataRobot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weights & Biases2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MLflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dataiku2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • H2O.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Domino Data Lab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about machine learning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon SageMaker or Google Cloud Vertex AI more popular in search?

This chart shows how often people search Google for Amazon SageMaker and Google Cloud Vertex AI by name. Each line represents a brand's share of searches for all ten machine learning platforms we track, month by month, from English-language searches worldwide.

Amazon SageMaker and Google Cloud Vertex AI among machine learning platforms worldwide, by month

Share of searches by month for Google Cloud Vertex AI, Amazon SageMaker. The figures are in the table below the chart.

View monthly share of searches table
MonthH2O.aiDatabricksGoogle Cloud Vertex AIWeights & BiasesMLflowAmazon SageMakerDataikuDataRobotAzure Machine LearningDomino Data Lab
Oct 202548.1%26.2%7.8%4.6%3.5%3.8%3.5%1.3%0.86%0.21%
Nov 202543.1%28.6%10.5%5.1%3.8%3.6%3.1%1.2%0.77%0.18%
Dec 202544.2%29.4%10.8%5%3.2%3.1%2.6%0.97%0.65%0.16%
Jan 202643.7%29%10.7%4.9%3.2%3.3%3.2%0.96%0.78%0.19%
Feb 202644.4%29.5%10.8%4.3%3.2%3.1%2.7%0.97%0.79%0.19%
Mar 202642.3%28.1%12.6%5%3.8%3.2%3.1%0.92%0.76%0.22%
Apr 202642.2%28%12.5%5.8%3.8%2.9%3.1%0.92%0.62%0.18%
May 202644.2%29.4%10.8%5%3.2%2.8%2.6%0.97%0.65%0.35%
Jun 202642.5%34.6%8.5%4.1%3.1%2.7%3.1%0.76%0.51%0.18%
Jul 202647.1%31.3%7.7%3.7%3.4%2.4%2.8%0.84%0.46%0.2%
Aug 202648.1%32.1%6.4%3.6%3.5%2.5%2.4%0.71%0.38%0.26%
Sep 202644.4%36.2%6%3.4%3.3%2.8%2.7%0.65%0.43%0.29%

How has the Amazon SageMaker and Google Cloud Vertex AI comparison changed over the last 12 months?

3 findings

How did search popularity change for machine learning platforms worldwide in September 2026?

2 changes

  1. Google Cloud Vertex AI’s share of searches among machine learning platforms worldwide has lost ground for 3 months in a row, from 8.5% to 6% in September 2026.

  2. Estimated monthly branded searches for Amazon SageMaker worldwide fell 35.8% over 12 measured months, from 66K to 42.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s and Google Cloud Vertex AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SageMaker

3 branded search terms

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

Google Cloud Vertex AI

1 branded search term

  • vertex ai

How the Brand Demand Index is measured

Other head-to-heads among machine learning platforms

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