Brandwave

How popular isAmazon SageMaker?

In September 2026, people searched for Amazon SageMaker by name about 42,400 times worldwide, a 35.8% decrease from the previous year. These searches made up 2.8% of all global machine learning platform searches, placing Amazon SageMaker sixth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about machine learning platforms, Amazon SageMaker appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Amazon SageMaker is the sixth most searched of 10 competitors and the most recommended in AI answers.

  1. H2O.aiShare of searches 44.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  2. DatabricksShare of searches 36.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Google Cloud Vertex AIShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. Weights & BiasesShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. Amazon SageMakerShare of searches 2.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top machine learning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker appeared in all five answers. Amazon SageMaker is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon SageMaker1st
  2. Databricks2nd
  3. Azure Machine Learning3rd
  4. Google Cloud Vertex AI4th
  5. MLflow5th
  6. DataRobot6th
  7. Dataiku7th
  8. Weights & Biases8th
  9. H2O.ai9th
  10. Domino Data Lab–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Databricks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon SageMaker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Machine Learning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Vertex AI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DataRobot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weights & Biases2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MLflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dataiku2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • H2O.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Domino Data Lab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about machine learning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which machine learning platforms compete with Amazon SageMaker?

Amazon SageMaker against machine learning platforms worldwide, by month

Share of searches by month for H2O.ai, Databricks, Google Cloud Vertex AI, Weights & Biases, MLflow, Amazon SageMaker, Dataiku. The figures are in the table below the chart.

View monthly share of searches table
MonthH2O.aiDatabricksGoogle Cloud Vertex AIWeights & BiasesMLflowAmazon SageMakerDataikuDataRobotAzure Machine LearningDomino Data Lab
Oct 202548.1%26.2%7.8%4.6%3.5%3.8%3.5%1.3%0.86%0.21%
Nov 202543.1%28.6%10.5%5.1%3.8%3.6%3.1%1.2%0.77%0.18%
Dec 202544.2%29.4%10.8%5%3.2%3.1%2.6%0.97%0.65%0.16%
Jan 202643.7%29%10.7%4.9%3.2%3.3%3.2%0.96%0.78%0.19%
Feb 202644.4%29.5%10.8%4.3%3.2%3.1%2.7%0.97%0.79%0.19%
Mar 202642.3%28.1%12.6%5%3.8%3.2%3.1%0.92%0.76%0.22%
Apr 202642.2%28%12.5%5.8%3.8%2.9%3.1%0.92%0.62%0.18%
May 202644.2%29.4%10.8%5%3.2%2.8%2.6%0.97%0.65%0.35%
Jun 202642.5%34.6%8.5%4.1%3.1%2.7%3.1%0.76%0.51%0.18%
Jul 202647.1%31.3%7.7%3.7%3.4%2.4%2.8%0.84%0.46%0.2%
Aug 202648.1%32.1%6.4%3.6%3.5%2.5%2.4%0.71%0.38%0.26%
Sep 202644.4%36.2%6%3.4%3.3%2.8%2.7%0.65%0.43%0.29%

  1. 1.H2O.ai

    44.4%

    Held 1st. 675K estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Databricks

    36.2%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  3. 3.Google Cloud Vertex AI

    6%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Weights & Biases

    3.4%

    Held 4th. 51.3K estimated branded searches, +0.31% vs prior month. Share -0.3 points.

  5. 5.MLflow

    3.3%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Amazon SageMaker

    2.8%

    Held 6th. 42.4K estimated branded searches, +22.5% vs prior month. Share +0.3 points.

  7. 7.Dataiku

    2.7%

    Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  8. 8.DataRobot

    0.65%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Azure Machine Learning

    0.43%

    Held 9th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  10. 10.Domino Data Lab

    0.29%

    Held 10th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between Amazon SageMaker and its closest rivals

Every comparison with Amazon SageMaker

32 comparisons

How has branded search demand for Amazon SageMaker changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon SageMaker worldwide fell from 66K to 42.4K.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among machine learning platforms worldwide decreased from 3.8% to 2.8%.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among machine learning platforms worldwide peaked at 3.8% in October 2025 and was lowest at 2.4% in July 2026.
  • Across the 12 months ending September 2026, Amazon SageMaker fell from 5th to 6th among machine learning platforms worldwide.

How did search popularity change for machine learning platforms worldwide in September 2026?

6 changes

  1. In September 2026, Databricks gained share of searches among machine learning platforms worldwide, from 32.1% to 36.2%.

  2. In September 2026, H2O.ai lost share of searches among machine learning platforms worldwide, from 48.1% to 44.4%.

  3. Google Cloud Vertex AI’s share of searches among machine learning platforms worldwide has lost ground for 3 months in a row, from 8.5% to 6% in September 2026.

  4. Weights & Biases’ share of searches among machine learning platforms worldwide has lost ground for 3 months in a row, from 4.1% to 3.4% in September 2026.

  5. Estimated monthly branded searches for Domino Data Lab worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Azure Machine Learning worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

How are Amazon SageMaker’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

How the Brand Demand Index is measured

Do you work for Amazon SageMaker? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Amazon SageMaker compete?

Amazon SageMaker is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AutoML platforms3rd of 71.3%Show ranking
Machine learning platforms6th of 102.8%Shown above
Model fine tuning platforms5th of 97.3%Show ranking
MLOps platforms4th of 1113.7%Show ranking
Model serving platforms3rd of 1116.3%Show ranking
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