Brandwave

Amazon SageMaker vs Unsloth:Which is more popular?

In September 2026, Unsloth had more branded searches than Amazon SageMaker among model fine tuning platforms worldwide. Unsloth had about 79,400 branded searches, while Amazon SageMaker had 42,400. Unsloth made up 13.7% of all model fine tuning platform searches we track, and Amazon SageMaker accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about model fine tuning platforms, Unsloth appeared in three of the five answers and Amazon SageMaker in two. Amazon SageMaker was mentioned before Unsloth in two out of three answers that named either.

Among model fine tuning platforms worldwide in September 2026

Who do people search for more?

Unsloth, about 87% more searches than Amazon SageMaker

Unsloth 79.4K searchesAmazon SageMaker 42.4K searches

Who does AI mention more?

Unsloth, mentioned in 3 of 5 answers, Amazon SageMaker in 2

Unsloth in 3 of 5Amazon SageMaker in 2 of 5

Who does AI recommend more?

Amazon SageMaker, named ahead of Unsloth in 2 of 3 answers

Amazon SageMaker first in 2Unsloth first in 1

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Top model fine tuning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unsloth was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon SageMaker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon SageMaker was listed before Unsloth in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Together AI1st
  2. Hugging Face2nd
  3. Amazon SageMaker3rd
  4. Unsloth4th
  5. Google Cloud Vertex AI5th
  6. Anyscale–
  7. Lamini–
  8. Predibase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hugging Face5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Together AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unsloth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Cloud Vertex AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon SageMaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anyscale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lamini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Predibase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about model fine tuning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon SageMaker or Unsloth more popular in search?

This chart shows how often people search Google for Amazon SageMaker and Unsloth by name. Each line represents a brand's share of searches for all nine model fine tuning platforms we track, month by month, from English-language searches worldwide.

Amazon SageMaker and Unsloth among model fine tuning platforms worldwide, by month

Share of searches by month for Unsloth, Amazon SageMaker. The figures are in the table below the chart.

View monthly share of searches table
MonthHugging FaceGoogle Cloud Vertex AIUnslothTogether AIAmazon SageMakerAnyscaleLaminiPredibase
Oct 202545.6%25%6.8%6.7%12.2%1.8%1.5%0.3%
Nov 202544.7%30%5.5%6.5%10.4%1.5%1.2%0.24%
Dec 202545.2%30.3%6.7%6.5%8.6%1.2%1.2%0.18%
Jan 202649.4%27.1%5%7.1%8.5%1.3%1.3%0.16%
Feb 202644.9%30.1%5.6%7.9%8.6%1.5%1.2%0.16%
Mar 202643.3%28.9%8.1%9.2%7.5%1.2%1.7%0.14%
Apr 202647.3%25.8%10.6%8.2%6%0.85%1%0.13%
May 202647.7%26.1%8.5%8.4%6.7%1%1.3%0.14%
Jun 202649%22%8.9%10.3%6.9%1.3%1.3%0.16%
Jul 202651.5%18.8%9.2%11%5.9%1.7%1.7%0.17%
Aug 202654.6%13.4%14.6%9.5%5.1%1.5%1.2%0.11%
Sep 202651.9%15.6%13.7%9%7.3%1.1%1.1%0.12%

How has the Amazon SageMaker and Unsloth comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Unsloth took it in March 2026.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among model fine tuning platforms worldwide moved from 12.2% to 7.3%, and its estimated monthly branded searches moved from 66K to 42.4K.
  • Across the 12 months ending September 2026, Unsloth’s share of searches among model fine tuning platforms worldwide moved from 6.8% to 13.7%, and its estimated monthly branded searches moved from 36.7K to 79.4K.

How did search popularity change for model fine tuning platforms worldwide in September 2026?

3 changes

  1. In September 2026, Google Cloud Vertex AI overtook Unsloth to rank 2nd among model fine tuning platforms worldwide, with 15.6% of the searches.

  2. In September 2026, Amazon SageMaker gained share of searches among model fine tuning platforms worldwide, from 5.1% to 7.3%.

  3. In September 2026, Unsloth lost share of searches among model fine tuning platforms worldwide, from 14.6% to 13.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s and Unsloth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SageMaker

3 branded search terms

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

Unsloth

2 branded search terms

  • unsloth
  • unsloth ai

How the Brand Demand Index is measured

Other head-to-heads among model fine tuning platforms

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