Brandwave

How popular isUnsloth?

In September 2026, people searched for Unsloth by name about 79,400 times worldwide, an 116.3% increase from the previous year. These searches made up 13.7% of all global model fine tuning platform searches, placing Unsloth third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about model fine tuning platforms, Unsloth appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Unsloth is the third most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Hugging FaceShare of searches 51.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Google Cloud Vertex AIShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. UnslothShare of searches 13.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Together AIShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Amazon SageMakerShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top model fine tuning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unsloth was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Unsloth is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Together AI1st
  2. Hugging Face2nd
  3. Fireworks AI3rd
  4. Amazon SageMaker4th
  5. Unsloth5th
  6. Google Cloud Vertex AI6th
  7. Anyscale–
  8. Lamini–
  9. Predibase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hugging Face5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Together AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unsloth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fireworks AI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Cloud Vertex AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon SageMaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anyscale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lamini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Predibase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about model fine tuning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which model fine tuning platforms compete with Unsloth?

Unsloth against model fine tuning platforms worldwide, by month

Share of searches by month for Hugging Face, Google Cloud Vertex AI, Unsloth, Together AI, Amazon SageMaker. The figures are in the table below the chart.

View monthly share of searches table
MonthHugging FaceGoogle Cloud Vertex AIUnslothTogether AIAmazon SageMakerAnyscaleLaminiPredibaseFireworks AI
Oct 202545.6%25%6.8%6.7%12.2%1.8%1.5%0.3%—
Nov 202544.7%30%5.5%6.5%10.4%1.5%1.2%0.24%—
Dec 202545.2%30.3%6.7%6.5%8.6%1.2%1.2%0.18%—
Jan 202649.4%27.1%5%7.1%8.5%1.3%1.3%0.16%—
Feb 202644.9%30.1%5.6%7.9%8.6%1.5%1.2%0.16%—
Mar 202643.3%28.9%8.1%9.2%7.5%1.2%1.7%0.14%—
Apr 202647.3%25.8%10.6%8.2%6%0.85%1%0.13%—
May 202647.7%26.1%8.5%8.4%6.7%1%1.3%0.14%—
Jun 202649%22%8.9%10.3%6.9%1.3%1.3%0.16%—
Jul 202651.5%18.8%9.2%11%5.9%1.7%1.7%0.17%—
Aug 202654.6%13.4%14.6%9.5%5.1%1.5%1.2%0.11%—
Sep 202651.9%15.6%13.7%9%7.3%1.1%1.1%0.12%—

  1. 1.Hugging Face

    51.9%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  2. 2.Google Cloud Vertex AI

    15.6%

    Moved from 3rd to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Unsloth

    13.7%

    Moved from 2nd to 3rd. 79.4K estimated branded searches, -19.5% vs prior month. Share -0.9 points.

  4. 4.Together AI

    9%

    Held 4th. 52.4K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  5. 5.Amazon SageMaker

    7.3%

    Held 5th. 42.4K estimated branded searches, +22.5% vs prior month. Share +2.2 points.

  6. 6.Anyscale

    1.1%

    Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  7. 7.Lamini

    1.1%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  8. 8.Predibase

    0.12%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  9. —.Fireworks AI

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Unsloth and its closest rivals

Every comparison with Unsloth

7 comparisons

How has branded search demand for Unsloth changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Unsloth worldwide rose from 36.7K to 79.4K.
  • Across the 12 months ending September 2026, Unsloth’s share of searches among model fine tuning platforms worldwide increased from 6.8% to 13.7%.
  • Across the 12 months ending September 2026, Unsloth’s share of searches among model fine tuning platforms worldwide peaked at 14.6% in August 2026 and was lowest at 5% in January 2026.
  • Across the 12 months ending September 2026, Unsloth rose from 4th to 3rd among model fine tuning platforms worldwide.

How did search popularity change for model fine tuning platforms worldwide in September 2026?

6 changes

  1. In September 2026, Google Cloud Vertex AI overtook Unsloth to rank 2nd among model fine tuning platforms worldwide, with 15.6% of the searches.

  2. In September 2026, Amazon SageMaker gained share of searches among model fine tuning platforms worldwide, from 5.1% to 7.3%.

  3. In September 2026, Hugging Face lost share of searches among model fine tuning platforms worldwide, from 54.6% to 51.9%.

  4. In September 2026, Unsloth lost share of searches among model fine tuning platforms worldwide, from 14.6% to 13.7%.

  5. Estimated monthly branded searches for Together AI worldwide rose 45.6% over 12 measured months, from 36K to 52.4K in September 2026.

  6. Estimated monthly branded searches for Predibase worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026.

How are Unsloth’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Unsloth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • unsloth
  • unsloth ai

Do you work for Unsloth? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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