Amazon SageMaker vs Seldon:Which is searched more?
In September 2026, Amazon SageMaker had more branded searches than Seldon among model serving platforms worldwide. Amazon SageMaker had about 42,400 branded searches, while Seldon had 8,100. Amazon SageMaker made up 16.3% of all model serving platform searches we track, and Seldon accounted for 3.1%. These are worldwide searches for English-language branded terms.
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Is Amazon SageMaker or Seldon more popular in search?
Compare the platforms used to serve machine learning models. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Amazon SageMaker, Seldon. The figures are in the table below the chart.
View monthly share of searches table
| Month | vLLM | Baseten | Amazon SageMaker | Seldon | Modal | KServe | Ray Serve | NVIDIA Triton Inference Server | BentoML | TorchServe | TensorFlow Serving |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 7% | 25.5% | 3.8% | 1.6% | 2.6% | 1.7% | 2.8% | 1.7% | 0.62% | 0.39% |
| Nov 2025 | 54.2% | 7.3% | 23% | 4% | 1.3% | 2.7% | 2.2% | 2.6% | 1.8% | 0.64% | 0.35% |
| Dec 2025 | 55% | 6% | 23.4% | 4% | 1.3% | 2.7% | 2.2% | 2.6% | 1.8% | 0.5% | 0.36% |
| Jan 2026 | 53.7% | 10.8% | 20.6% | 3.9% | 1.6% | 2.6% | 2.1% | 2.6% | 1.4% | 0.4% | 0.29% |
| Feb 2026 | 57.7% | 7.7% | 20.1% | 3.5% | 1.8% | 2.3% | 1.9% | 2.5% | 1.9% | 0.38% | 0.25% |
| Mar 2026 | 59.5% | 8% | 18.7% | 3.6% | 1.7% | 2.4% | 1.9% | 2.3% | 1.3% | 0.36% | 0.26% |
| Apr 2026 | 65.9% | 7.3% | 15.4% | 2.7% | 1.8% | 2.2% | 1.4% | 1.7% | 1.2% | 0.29% | 0.19% |
| May 2026 | 61% | 10% | 15.7% | 3% | 2.7% | 2.4% | 1.6% | 2% | 1.1% | 0.27% | 0.18% |
| Jun 2026 | 58.5% | 14.4% | 15% | 2.9% | 2.2% | 2.3% | 1.6% | 1.7% | 1% | 0.26% | 0.14% |
| Jul 2026 | 55% | 16.5% | 14.1% | 2.7% | 4.1% | 2.7% | 1.8% | 1.8% | 0.98% | 0.24% | 0.13% |
| Aug 2026 | 55.5% | 16.6% | 14.2% | 3.3% | 3% | 2.7% | 1.8% | 1.8% | 0.78% | 0.2% | 0.09% |
| Sep 2026 | 51.9% | 19% | 16.3% | 3.1% | 3% | 2.1% | 2.1% | 1.5% | 0.73% | 0.18% | 0.1% |
How has the Amazon SageMaker and Seldon comparison changed over the last 12 months?
3 findings
- Amazon SageMaker was ahead of Seldon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among model serving platforms worldwide moved from 25.5% to 16.3%, and its estimated monthly branded searches moved from 66K to 42.4K.
- Across the 12 months ending September 2026, Seldon’s share of searches among model serving platforms worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for model serving platforms worldwide in September 2026?
2 changes
In September 2026, Amazon SageMaker gained share of searches among model serving platforms worldwide, from 14.2% to 16.3%.
Estimated monthly branded searches for Seldon worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Amazon SageMaker’s and Seldon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon SageMaker
3 branded search terms
- amazon sagemaker
- aws sagemaker
- sagemaker
Seldon
1 branded search term
- seldon
Other head-to-heads among model serving platforms
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