Brandwave

Amazon SageMaker vs H2O.ai:Which is more popular?

In September 2026, H2O.ai had more branded searches than Amazon SageMaker among AutoML platforms worldwide. H2O.ai had about 675,000 branded searches, while Amazon SageMaker had 42,400. H2O.ai made up 20% of all AutoML platform searches we track, and Amazon SageMaker accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about AutoML platforms, Amazon SageMaker and H2O.ai each appeared in four of the five answers. Amazon SageMaker and H2O.ai were each mentioned first in two of the four answers.

Among AutoML platforms worldwide in September 2026

Who do people search for more?

H2O.ai, about 16 searches for every 1 for Amazon SageMaker

H2O.ai 675K searchesAmazon SageMaker 42.4K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Amazon SageMaker in 4 of 5H2O.ai in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Amazon SageMaker first in 2H2O.ai first in 2

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Top AutoML platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker and H2O.ai were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon SageMaker and H2O.ai were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. H2O.ai1st
  2. Azure Machine Learning2nd
  3. Amazon SageMaker3rd
  4. DataRobot4th
  5. Google Cloud5th
  6. AutoGluon6th
  7. PyCaret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • H2O.ai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon SageMaker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DataRobot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Machine Learning4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoGluon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PyCaret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AutoML platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Amazon SageMaker or H2O.ai more popular in search?

This chart shows how often people search Google for Amazon SageMaker and H2O.ai by name. Each line represents a brand's share of searches for all seven AutoML platforms we track, month by month, from English-language searches worldwide.

Amazon SageMaker and H2O.ai among AutoML platforms worldwide, by month

Share of searches by month for H2O.ai, Amazon SageMaker. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle CloudH2O.aiAmazon SageMakerDataRobotAzure Machine LearningAutoGluonPyCaret
Oct 202570.6%25.8%2.1%0.69%0.46%0.25%0.17%
Nov 202574.4%22.2%1.9%0.59%0.4%0.27%0.22%
Dec 202574.9%22.3%1.5%0.49%0.33%0.22%0.15%
Jan 202674.7%22.3%1.7%0.49%0.4%0.22%0.14%
Feb 202676.3%21.1%1.5%0.46%0.38%0.21%0.14%
Mar 202679.3%18.2%1.4%0.4%0.33%0.18%0.12%
Apr 202678.3%19.4%1.3%0.42%0.28%0.15%0.1%
May 202677%20.7%1.3%0.45%0.3%0.17%0.11%
Jun 202678%19.9%1.2%0.36%0.24%0.13%0.09%
Jul 202676.6%21.5%1.1%0.39%0.21%0.14%0.08%
Aug 202678.3%20%1%0.29%0.16%0.13%0.07%
Sep 202678.1%20%1.3%0.29%0.2%0.13%0.07%

How has the Amazon SageMaker and H2O.ai comparison changed over the last 12 months?

3 findings
  • H2O.ai was ahead of Amazon SageMaker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among AutoML platforms worldwide moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 66K to 42.4K.
  • Across the 12 months ending September 2026, H2O.ai’s share of searches among AutoML platforms worldwide moved from 25.8% to 20%, and its estimated monthly branded searches moved from 828K to 675K.

How did search popularity change for AutoML platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Amazon SageMaker worldwide fell 35.8% over 12 measured months, from 66K to 42.4K in September 2026.

  2. Estimated monthly branded searches for H2O.ai worldwide fell 18.5% over 12 measured months, from 828K to 675K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s and H2O.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SageMaker

3 branded search terms

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

H2O.ai

2 branded search terms

  • h2o
  • h2o ai

How the Brand Demand Index is measured

Other head-to-heads among AutoML platforms

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