Brandwave

Amazon SageMaker vs Domino Data Lab:Which is more popular?

In September 2026, Amazon SageMaker had more branded searches than Domino Data Lab among machine learning platforms worldwide. Amazon SageMaker had about 42,400 branded searches, while Domino Data Lab had 4,400. Amazon SageMaker made up 2.8% of all machine learning platform searches we track, and Domino Data Lab accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about machine learning platforms, Amazon SageMaker appeared in all five answers and Domino Data Lab in none.

Among machine learning platforms worldwide in September 2026

Who do people search for more?

Amazon SageMaker, about 10 searches for every 1 for Domino Data Lab

Amazon SageMaker 42.4K searchesDomino Data Lab 4.4K searches

Who does AI mention more?

Amazon SageMaker, mentioned in every answer we collected

Amazon SageMaker in 5 of 5Domino Data Lab in 0 of 5

Who does AI recommend more?

Amazon SageMaker, the only one of the two named

Amazon SageMaker first in 5Domino Data Lab never named

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Top machine learning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker appeared in all five answers. Domino Data Lab did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon SageMaker1st
  2. Databricks2nd
  3. Azure Machine Learning3rd
  4. Google Cloud Vertex AI4th
  5. MLflow5th
  6. DataRobot6th
  7. Dataiku7th
  8. Weights & Biases8th
  9. H2O.ai9th
  10. Domino Data Lab–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Databricks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon SageMaker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Machine Learning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Vertex AI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DataRobot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weights & Biases2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MLflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dataiku2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • H2O.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Domino Data Lab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about machine learning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon SageMaker or Domino Data Lab more popular in search?

This chart shows how often people search Google for Amazon SageMaker and Domino Data Lab by name. Each line represents a brand's share of searches for all ten machine learning platforms we track, month by month, from English-language searches worldwide.

Amazon SageMaker and Domino Data Lab among machine learning platforms worldwide, by month

Share of searches by month for Amazon SageMaker, Domino Data Lab. The figures are in the table below the chart.

View monthly share of searches table
MonthH2O.aiDatabricksGoogle Cloud Vertex AIWeights & BiasesMLflowAmazon SageMakerDataikuDataRobotAzure Machine LearningDomino Data Lab
Oct 202548.1%26.2%7.8%4.6%3.5%3.8%3.5%1.3%0.86%0.21%
Nov 202543.1%28.6%10.5%5.1%3.8%3.6%3.1%1.2%0.77%0.18%
Dec 202544.2%29.4%10.8%5%3.2%3.1%2.6%0.97%0.65%0.16%
Jan 202643.7%29%10.7%4.9%3.2%3.3%3.2%0.96%0.78%0.19%
Feb 202644.4%29.5%10.8%4.3%3.2%3.1%2.7%0.97%0.79%0.19%
Mar 202642.3%28.1%12.6%5%3.8%3.2%3.1%0.92%0.76%0.22%
Apr 202642.2%28%12.5%5.8%3.8%2.9%3.1%0.92%0.62%0.18%
May 202644.2%29.4%10.8%5%3.2%2.8%2.6%0.97%0.65%0.35%
Jun 202642.5%34.6%8.5%4.1%3.1%2.7%3.1%0.76%0.51%0.18%
Jul 202647.1%31.3%7.7%3.7%3.4%2.4%2.8%0.84%0.46%0.2%
Aug 202648.1%32.1%6.4%3.6%3.5%2.5%2.4%0.71%0.38%0.26%
Sep 202644.4%36.2%6%3.4%3.3%2.8%2.7%0.65%0.43%0.29%

How has the Amazon SageMaker and Domino Data Lab comparison changed over the last 12 months?

3 findings

How did search popularity change for machine learning platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Domino Data Lab worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Amazon SageMaker worldwide fell 35.8% over 12 measured months, from 66K to 42.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s and Domino Data Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SageMaker

3 branded search terms

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

Domino Data Lab

1 branded search term

  • domino data lab

How the Brand Demand Index is measured

Other head-to-heads among machine learning platforms

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