Brandwave

Amazon SageMaker vs DataRobot:Which is more popular?

In September 2026, Amazon SageMaker had more branded searches than DataRobot among AutoML platforms worldwide. Amazon SageMaker had about 42,400 branded searches, while DataRobot had 9,900. Amazon SageMaker made up 1.3% of all AutoML platform searches we track, and DataRobot accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about AutoML platforms, Amazon SageMaker and DataRobot each appeared in four of the five answers. Amazon SageMaker was mentioned before DataRobot in three out of four answers.

Among AutoML platforms worldwide in September 2026

Who do people search for more?

Amazon SageMaker, about 4 searches for every 1 for DataRobot

Amazon SageMaker 42.4K searchesDataRobot 9.9K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Amazon SageMaker in 4 of 5DataRobot in 4 of 5

Who does AI recommend more?

Amazon SageMaker, named ahead of DataRobot in 3 of 4 answers

Amazon SageMaker first in 3DataRobot first in 1

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Top AutoML platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker and DataRobot were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon SageMaker was listed before DataRobot in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. H2O.ai1st
  2. Azure Machine Learning2nd
  3. Amazon SageMaker3rd
  4. DataRobot4th
  5. Google Cloud5th
  6. AutoGluon6th
  7. PyCaret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Cloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • H2O.ai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon SageMaker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DataRobot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Machine Learning4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoGluon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PyCaret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AutoML platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Amazon SageMaker or DataRobot more popular in search?

This chart shows how often people search Google for Amazon SageMaker and DataRobot by name. Each line represents a brand's share of searches for all seven AutoML platforms we track, month by month, from English-language searches worldwide.

Amazon SageMaker and DataRobot among AutoML platforms worldwide, by month

Share of searches by month for Amazon SageMaker, DataRobot. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle CloudH2O.aiAmazon SageMakerDataRobotAzure Machine LearningAutoGluonPyCaret
Oct 202570.6%25.8%2.1%0.69%0.46%0.25%0.17%
Nov 202574.4%22.2%1.9%0.59%0.4%0.27%0.22%
Dec 202574.9%22.3%1.5%0.49%0.33%0.22%0.15%
Jan 202674.7%22.3%1.7%0.49%0.4%0.22%0.14%
Feb 202676.3%21.1%1.5%0.46%0.38%0.21%0.14%
Mar 202679.3%18.2%1.4%0.4%0.33%0.18%0.12%
Apr 202678.3%19.4%1.3%0.42%0.28%0.15%0.1%
May 202677%20.7%1.3%0.45%0.3%0.17%0.11%
Jun 202678%19.9%1.2%0.36%0.24%0.13%0.09%
Jul 202676.6%21.5%1.1%0.39%0.21%0.14%0.08%
Aug 202678.3%20%1%0.29%0.16%0.13%0.07%
Sep 202678.1%20%1.3%0.29%0.2%0.13%0.07%

How has the Amazon SageMaker and DataRobot comparison changed over the last 12 months?

3 findings
  • Amazon SageMaker was ahead of DataRobot in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among AutoML platforms worldwide moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 66K to 42.4K.
  • Across the 12 months ending September 2026, DataRobot’s share of searches among AutoML platforms worldwide moved from 0.69% to 0.29%, and its estimated monthly branded searches moved from 22.2K to 9.9K.

How did search popularity change for AutoML platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for DataRobot worldwide fell 55.4% over 12 measured months, from 22.2K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Amazon SageMaker worldwide fell 35.8% over 12 measured months, from 66K to 42.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s and DataRobot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SageMaker

3 branded search terms

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

DataRobot

1 branded search term

  • datarobot

How the Brand Demand Index is measured

Other head-to-heads among AutoML platforms

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