Brandwave

Amazon SageMaker vs Modal:Which is more popular?

In September 2026, Amazon SageMaker had more branded searches than Modal among model serving platforms worldwide. Amazon SageMaker had about 42,400 branded searches, while Modal had 7,800. Amazon SageMaker made up 16.3% of all model serving platform searches we track, and Modal accounted for 3%. When we asked ChatGPT and Google AI Overviews about model serving platforms, Amazon SageMaker appeared in four of the five answers and Modal in two. Amazon SageMaker was mentioned before Modal in three out of five answers.

Among model serving platforms worldwide in September 2026

Who do people search for more?

Amazon SageMaker, about 5 searches for every 1 for Modal

Amazon SageMaker 42.4K searchesModal 7.8K searches

Who does AI mention more?

Amazon SageMaker, mentioned in 4 of 5 answers, Modal in 2

Amazon SageMaker in 4 of 5Modal in 2 of 5

Who does AI recommend more?

Amazon SageMaker, named ahead of Modal in 3 of 5 answers

Amazon SageMaker first in 3Modal first in 2

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Top model serving platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Modal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon SageMaker was listed before Modal in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NVIDIA Triton Inference Server1st
  2. vLLM2nd
  3. KServe3rd
  4. TensorFlow Serving4th
  5. TorchServe5th
  6. Baseten6th
  7. Modal7th
  8. Ray Serve8th
  9. BentoML9th
  10. Amazon SageMaker10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon SageMaker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KServe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ray Serve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NVIDIA Triton Inference Server4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • vLLM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BentoML3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baseten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Modal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TorchServe2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TensorFlow Serving2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+1 more

See every answer about model serving platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon SageMaker or Modal more popular in search?

This chart shows how often people search Google for Amazon SageMaker and Modal by name. Each line represents a brand's share of searches for all 11 model serving platforms we track, month by month, from English-language searches worldwide.

Amazon SageMaker and Modal among model serving platforms worldwide, by month

Share of searches by month for Amazon SageMaker, Modal. The figures are in the table below the chart.

View monthly share of searches table
MonthvLLMBasetenAmazon SageMakerSeldonModalKServeRay ServeNVIDIA Triton Inference ServerBentoMLTorchServeTensorFlow Serving
Oct 202552.2%7%25.5%3.8%1.6%2.6%1.7%2.8%1.7%0.62%0.39%
Nov 202554.2%7.3%23%4%1.3%2.7%2.2%2.6%1.8%0.64%0.35%
Dec 202555%6%23.4%4%1.3%2.7%2.2%2.6%1.8%0.5%0.36%
Jan 202653.7%10.8%20.6%3.9%1.6%2.6%2.1%2.6%1.4%0.4%0.29%
Feb 202657.7%7.7%20.1%3.5%1.8%2.3%1.9%2.5%1.9%0.38%0.25%
Mar 202659.5%8%18.7%3.6%1.7%2.4%1.9%2.3%1.3%0.36%0.26%
Apr 202665.9%7.3%15.4%2.7%1.8%2.2%1.4%1.7%1.2%0.29%0.19%
May 202661%10%15.7%3%2.7%2.4%1.6%2%1.1%0.27%0.18%
Jun 202658.5%14.4%15%2.9%2.2%2.3%1.6%1.7%1%0.26%0.14%
Jul 202655%16.5%14.1%2.7%4.1%2.7%1.8%1.8%0.98%0.24%0.13%
Aug 202655.5%16.6%14.2%3.3%3%2.7%1.8%1.8%0.78%0.2%0.09%
Sep 202651.9%19%16.3%3.1%3%2.1%2.1%1.5%0.73%0.18%0.1%

How has the Amazon SageMaker and Modal comparison changed over the last 12 months?

3 findings

How did search popularity change for model serving platforms worldwide in September 2026?

2 changes

  1. In September 2026, Amazon SageMaker gained share of searches among model serving platforms worldwide, from 14.2% to 16.3%.

  2. Estimated monthly branded searches for Modal worldwide rose 85.7% over 12 measured months, from 4.2K to 7.8K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s and Modal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SageMaker

3 branded search terms

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

Modal

2 branded search terms

  • modal gpu
  • modal labs

How the Brand Demand Index is measured

Other head-to-heads among model serving platforms

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