Brandwave

Amazon SageMaker vs Dataiku:Which is more popular?

In September 2026, Amazon SageMaker had more branded searches than Dataiku among MLOps platforms worldwide. Amazon SageMaker had about 42,400 branded searches, while Dataiku had 40,500. Amazon SageMaker made up 13.7% of all MLOps platform searches we track, and Dataiku accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about MLOps platforms, Amazon SageMaker appeared in all five answers and Dataiku in two. Amazon SageMaker was mentioned before Dataiku in every answer.

Among MLOps platforms worldwide in September 2026

Who do people search for more?

Amazon SageMaker and Dataiku are searched for about as often as each other.

Amazon SageMaker 42.4K searchesDataiku 40.5K searches

Who does AI mention more?

Amazon SageMaker, mentioned in every answer we collected

Amazon SageMaker in 5 of 5Dataiku in 2 of 5

Who does AI recommend more?

Amazon SageMaker, named ahead of Dataiku in every answer

Amazon SageMaker first in 5Dataiku never first

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Top MLOps platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker appeared in all five answers. Dataiku was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Amazon SageMaker was listed before Dataiku in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon SageMaker1st
  2. Google Cloud Vertex AI2nd
  3. Databricks Mosaic AI3rd
  4. Azure Machine Learning4th
  5. MLflow5th
  6. Dataiku6th
  7. Kubeflow7th
  8. DataRobot8th
  9. Weights & Biases9th
  10. Neptune–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Cloud Vertex AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MLflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon SageMaker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubeflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Databricks Mosaic AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Machine Learning4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dataiku2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DataRobot2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weights & Biases1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neptune0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about MLOps platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon SageMaker or Dataiku more popular in search?

This chart shows how often people search Google for Amazon SageMaker and Dataiku by name. Each line represents a brand's share of searches for all 11 MLOps platforms we track, month by month, from English-language searches worldwide.

Amazon SageMaker and Dataiku among MLOps platforms worldwide, by month

Share of searches by month for Amazon SageMaker, Dataiku. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Cloud Vertex AIWeights & BiasesMLflowAmazon SageMakerDataikuDataRobotKubeflowDatabricks Mosaic AIAzure Machine LearningNeptuneComet
Oct 202528.7%16.9%12.9%14%12.9%4.7%3.9%1.7%3.1%0.51%0.62%
Nov 202535%16.9%12.8%12.1%10.5%3.8%3.8%1.4%2.6%0.51%0.51%
Dec 202537.7%17.4%11.3%10.7%9.3%3.4%3.4%1.3%2.3%2.8%0.43%
Jan 202637%17.1%11.1%11.6%11.1%3.3%3.3%1.6%2.7%0.65%0.54%
Feb 202639.3%15.5%11.8%11.2%9.6%3.5%3.5%1.6%2.9%0.57%0.45%
Mar 202640.2%15.9%12.1%10.3%9.9%3%3.6%1.6%2.4%0.58%0.48%
Apr 202640%18.5%12%9.3%9.9%2.9%2.9%1.6%2%0.38%0.38%
May 202639.2%18.1%11.8%10.1%9.6%3.5%2.9%1.7%2.4%0.38%0.38%
Jun 202635.1%16.9%12.9%11%12.9%3.1%3.1%2%2.1%0.49%0.34%
Jul 202633.4%16.2%15%10.5%12.3%3.7%3.7%2.4%2%0.39%0.39%
Aug 202630.8%17.4%16.9%11.8%11.3%3.4%3.4%2.5%1.8%0.44%0.34%
Sep 202629.2%16.6%16%13.7%13.1%3.2%3.2%2.2%2.1%0.52%0.28%

How has the Amazon SageMaker and Dataiku comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Dataiku took it in April 2026, Amazon SageMaker took it in May 2026, Dataiku took it in June 2026, Amazon SageMaker took it in August 2026.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among MLOps platforms worldwide moved from 14% to 13.7%, and its estimated monthly branded searches moved from 66K to 42.4K.
  • Across the 12 months ending September 2026, Dataiku’s share of searches among MLOps platforms worldwide moved from 12.9% to 13.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

How did search popularity change for MLOps platforms worldwide in September 2026?

2 changes

  1. In September 2026, Amazon SageMaker gained share of searches among MLOps platforms worldwide, from 11.8% to 13.7%.

  2. In September 2026, Dataiku gained share of searches among MLOps platforms worldwide, from 11.3% to 13.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s and Dataiku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SageMaker

3 branded search terms

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

Dataiku

1 branded search term

  • dataiku

How the Brand Demand Index is measured

Other head-to-heads among MLOps platforms

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