Brandwave

How popular isSBA in search?

In August 2026, there were an estimated 2.3K branded searches for SBA in New Zealand which is up 13.6% over the last 11 months. SBA holds 88.6% estimated Share of Search among New Zealand auckland accounting firms and is ranked 1st of 3 competitors for search popularity.

Share of Search, August 2026
  1. SBA88.6%
  2. Auctus10.2%
  3. Accounting Plus Solutions1.2%
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Which auckland accounting firms compete with SBA?

SBA against auckland accounting firms in New Zealand, by month

Share of Search by month for SBA, Auctus. The figures are in the table below the chart.

View monthly share of search table
MonthSBAAuctusAccounting Plus Solutions
Oct 202594.7%3.8%1.4%
Nov 202594.2%4.8%1.1%
Dec 202594.4%4.2%1.4%
Jan 202695.5%3%1.5%
Feb 202695.1%3.9%0.97%
Mar 202692%7.3%0.77%
Apr 202695.3%3.8%0.85%
May 202695.7%3%1.3%
Jun 202696.3%2.6%1.1%
Jul 202696.2%2.9%0.96%
Aug 202688.6%10.2%1.2%
Sep 2026———

  1. 1.SBA

    88.6%

    held 1st · 2.3K estimated branded searches · +12.5% vs prior month · -7.6 points

  2. 2.Auctus

    10.2%

    held 2nd · 260 estimated branded searches · +333.3% vs prior month · +7.4 points

  3. 3.Accounting Plus Solutions

    1.2%

    held 3rd · 30 estimated branded searches · +50% vs prior month · +0.2 points

Compare search popularity between SBA and its closest rivals

How has branded search demand for SBA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SBA in New Zealand rose from 2K to 2.3K.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among auckland accounting firms in New Zealand decreased from 94.7% to 88.6%.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among auckland accounting firms in New Zealand peaked at 96.3% in June 2026 and was lowest at 88.6% in August 2026.

How did search popularity change for New Zealand auckland accounting firms in August 2026?

  1. In August 2026, Auctus gained estimated Share of Search among auckland accounting firms in New Zealand, from 2.9% to 10.2%.

  2. In August 2026, SBA lost estimated Share of Search among auckland accounting firms in New Zealand, from 96.2% to 88.6%.

Which christchurch accounting firms compete with SBA?

SBA against christchurch accounting firms in New Zealand, by month

Share of Search by month for SBA, Rodgers & Co, Sidekick. The figures are in the table below the chart.

View monthly share of search table
MonthSBARodgers & CoSidekickNextstep Accountants
Oct 202583.5%7.2%8%1.3%
Nov 202582.4%7.9%8.3%1.4%
Dec 202582.4%10.3%5.5%1.8%
Jan 202686%7.7%5.4%0.9%
Feb 202684.8%7.4%6.5%1.3%
Mar 202685.1%7.4%5.7%1.8%
Apr 202685.1%6.5%7.3%1.1%
May 202683.6%7.8%6%2.6%
Jun 202687.3%5.7%5.4%1.7%
Jul 202686.6%7.4%4.8%1.3%
Aug 202686.2%8%4.2%1.5%
Sep 2026————

  1. 1.SBA

    86.2%

    held 1st · 2.3K estimated branded searches · +12.5% vs prior month · -0.4 points

  2. 2.Rodgers & Co

    8%

    held 2nd · 210 estimated branded searches · +23.5% vs prior month · +0.7 points

  3. 3.Sidekick

    4.2%

    held 3rd · 110 estimated branded searches · 0% vs prior month · -0.5 points

  4. 4.Nextstep Accountants

    1.5%

    held 4th · 40 estimated branded searches · +33.3% vs prior month · +0.2 points

Compare search popularity between SBA and its closest rivals

How has branded search demand for SBA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among christchurch accounting firms in New Zealand increased from 83.5% to 86.2%.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among christchurch accounting firms in New Zealand peaked at 87.3% in June 2026 and was lowest at 82.4% in November 2025.

How did search popularity change for New Zealand christchurch accounting firms in August 2026?

  1. In August 2026, Rodgers & Co gained estimated Share of Search among christchurch accounting firms in New Zealand, from 7.4% to 8%.

  2. In August 2026, Sidekick lost estimated Share of Search among christchurch accounting firms in New Zealand, from 4.8% to 4.2%.

  3. Estimated monthly branded searches for Nextstep Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  4. Estimated monthly branded searches for SBA in New Zealand rose 13.6% over 11 measured months, from 2K to 2.3K in August 2026.

Which hamilton accounting firms compete with SBA?

SBA against hamilton accounting firms in New Zealand, by month

Share of Search by month for SBA, Auctus. The figures are in the table below the chart.

View monthly share of search table
MonthSBAAuctusHayward & Co
Oct 202594.7%3.8%1.4%
Nov 202594.2%4.8%1.1%
Dec 202594.4%4.2%1.4%
Jan 202696%3%1%
Feb 202695.1%3.9%0.97%
Mar 202691.6%7.3%1.1%
Apr 202695.3%3.8%0.85%
May 202695.7%3%1.3%
Jun 202696%2.6%1.5%
Jul 202696.2%2.9%0.96%
Aug 202687.9%10.2%2%
Sep 2026———

  1. 1.SBA

    87.9%

    held 1st · 2.3K estimated branded searches · +12.5% vs prior month · -8.3 points

  2. 2.Auctus

    10.2%

    held 2nd · 260 estimated branded searches · +333.3% vs prior month · +7.3 points

  3. 3.Hayward & Co

    2%

    held 3rd · 50 estimated branded searches · +150% vs prior month · +1 points

Compare search popularity between SBA and its closest rivals

How has branded search demand for SBA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among hamilton accounting firms in New Zealand decreased from 94.7% to 87.9%.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among hamilton accounting firms in New Zealand peaked at 96.2% in July 2026 and was lowest at 87.9% in August 2026.

How did search popularity change for New Zealand hamilton accounting firms in August 2026?

  1. In August 2026, Auctus gained estimated Share of Search among hamilton accounting firms in New Zealand, from 2.9% to 10.2%.

  2. In August 2026, Hayward & Co gained estimated Share of Search among hamilton accounting firms in New Zealand, from 0.96% to 2%.

  3. In August 2026, SBA lost estimated Share of Search among hamilton accounting firms in New Zealand, from 96.2% to 87.9%.

Which palmerston north accounting firms compete with SBA?

SBA against palmerston north accounting firms in New Zealand, by month

Share of Search by month for BDO, SBA, AllanMcNeill. The figures are in the table below the chart.

View monthly share of search table
MonthBDOSBAAllanMcNeillONLA Advisory & AccountingCochrane AccountantsMcKenzie & Partners
Oct 202559.4%35.4%2.5%1.6%0.89%0.18%
Nov 202561.5%31.9%3.4%2%1.1%0.18%
Dec 202562.5%31.7%3%1.6%0.93%0.23%
Jan 202656%39.6%2.1%1.7%0.63%0%
Feb 202660.6%34.6%2.1%1.4%1.1%0.18%
Mar 202663.9%31.5%2.4%1.2%0.79%0.26%
Apr 202654.4%39.4%2.8%2.1%1.1%0.18%
May 202657.4%37.3%2.7%1.5%1%0.17%
Jun 202652.7%42%2.7%1.6%0.8%0.16%
Jul 202658.7%35.9%2.9%1.4%0.9%0.18%
Aug 202657.6%36.8%2.9%1.8%0.65%0.16%
Sep 2026——————

  1. 1.BDO

    57.6%

    held 1st · 3.5K estimated branded searches · +7.6% vs prior month · -1.1 points

  2. 2.SBA

    36.8%

    held 2nd · 2.3K estimated branded searches · +12.5% vs prior month · +0.9 points

  3. 3.AllanMcNeill

    2.9%

    held 3rd · 180 estimated branded searches · +12.5% vs prior month · +0.1 points

  4. 4.ONLA Advisory & Accounting

    1.8%

    held 4th · 110 estimated branded searches · +37.5% vs prior month · +0.4 points

  5. 5.Cochrane Accountants

    0.65%

    held 5th · 40 estimated branded searches · -20% vs prior month · -0.2 points

  6. 6.McKenzie & Partners

    0.16%

    held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between SBA and its closest rivals

How has branded search demand for SBA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among palmerston north accounting firms in New Zealand increased from 35.4% to 36.8%.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 42% in June 2026 and was lowest at 31.5% in March 2026.

How did search popularity change for New Zealand palmerston north accounting firms in August 2026?

  1. In August 2026, SBA gained estimated Share of Search among palmerston north accounting firms in New Zealand, from 35.9% to 36.8%.

  2. In August 2026, BDO lost estimated Share of Search among palmerston north accounting firms in New Zealand, from 58.7% to 57.6%.

  3. Estimated monthly branded searches for AllanMcNeill in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.

  4. Estimated monthly branded searches for ONLA Advisory & Accounting in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

  5. Estimated monthly branded searches for Cochrane Accountants in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

Which tauranga accounting firms compete with SBA?

SBA against tauranga accounting firms in New Zealand, by month

Share of Search by month for SBA, Ingham Mora, PKF Tauranga. The figures are in the table below the chart.

View monthly share of search table
MonthSBAIngham MoraPKF TaurangaElevation Accountants
Oct 202579.2%14.4%5.6%0.8%
Nov 202578.1%13.6%7.5%0.88%
Dec 202577.3%15.9%6.3%0.57%
Jan 202681.2%13.2%4.7%0.85%
Feb 202679.7%12.6%6.9%0.81%
Mar 202676.2%17.5%5.4%0.95%
Apr 202678%16.1%4.9%1%
May 202679.4%15.6%3.9%1.1%
Jun 202680.3%13.2%5.2%1.2%
Jul 202678.7%14.6%5.5%1.2%
Aug 202679.5%13.8%6%0.71%
Sep 2026————

  1. 1.SBA

    79.5%

    held 1st · 2.3K estimated branded searches · +12.5% vs prior month · +0.8 points

  2. 2.Ingham Mora

    13.8%

    held 2nd · 390 estimated branded searches · +5.4% vs prior month · -0.8 points

  3. 3.PKF Tauranga

    6%

    held 3rd · 170 estimated branded searches · +21.4% vs prior month · +0.5 points

  4. 4.Elevation Accountants

    0.71%

    held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.5 points

Compare search popularity between SBA and its closest rivals

How has branded search demand for SBA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among tauranga accounting firms in New Zealand peaked at 81.2% in January 2026 and was lowest at 76.2% in March 2026.

How did search popularity change for New Zealand tauranga accounting firms in August 2026?

  1. In August 2026, SBA gained estimated Share of Search among tauranga accounting firms in New Zealand, from 78.7% to 79.5%.

  2. In August 2026, Ingham Mora lost estimated Share of Search among tauranga accounting firms in New Zealand, from 14.6% to 13.8%.

  3. PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand has gained ground for 3 months in a row, from 3.9% to 6% in August 2026.

Which wellington accounting firms compete with SBA?

SBA against wellington accounting firms in New Zealand, by month

Share of Search by month for SBA, MTM Accounting. The figures are in the table below the chart.

View monthly share of search table
MonthSBAMTM AccountingNest Accounting
Oct 202596.6%2.9%0.49%
Nov 202595.2%4.3%0.53%
Dec 202593.8%4.1%2.1%
Jan 202692.7%3.9%3.4%
Feb 202694.2%3.8%1.9%
Mar 202697.2%2.4%0.4%
Apr 202695.3%4.3%0.43%
May 202695.3%3.4%1.3%
Jun 202696.7%3%0.37%
Jul 202696.2%2.4%1.4%
Aug 202697%2.2%0.86%
Sep 2026———

  1. 1.SBA

    97%

    held 1st · 2.3K estimated branded searches · +12.5% vs prior month · +0.8 points

  2. 2.MTM Accounting

    2.2%

    held 2nd · 50 estimated branded searches · 0% vs prior month · -0.2 points

  3. 3.Nest Accounting

    0.86%

    held 3rd · 20 estimated branded searches · -33.3% vs prior month · -0.6 points

Compare search popularity between SBA and its closest rivals

How has branded search demand for SBA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among wellington accounting firms in New Zealand peaked at 97.2% in March 2026 and was lowest at 92.7% in January 2026.

How did search popularity change for New Zealand wellington accounting firms in August 2026?

  1. In August 2026, SBA gained estimated Share of Search among wellington accounting firms in New Zealand, from 96.2% to 97%.

  2. In August 2026, Nest Accounting lost estimated Share of Search among wellington accounting firms in New Zealand, from 1.4% to 0.86%.

  3. MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand has lost ground for 3 months in a row, from 3.4% to 2.2% in August 2026.

How is SBA measured?

Brandwave collects information about searches that people make online using SBA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

70 branded search terms

  • sba accounting
  • sba accounting browns bay
  • sba accounting palmerston north
  • sba accounting services
  • sba albany
  • sba ashburton
  • sba auckland
  • sba avondale
  • sba barrington
  • sba birkenhead
  • sba blenheim
  • sba browns bay
  • sba burnside
  • sba cambridge
  • sba ellerslie
  • sba ferrymead
  • sba flat bush
  • sba glenfield
  • sba hamilton
  • sba hawera
  • sba henderson
  • sba hibiscus coast
  • sba hobsonville
  • sba hornby
  • sba howick
  • sba karaka
  • sba kilbirnie
  • sba lower hutt
  • sba manukau
  • sba milford
  • sba mt eden
  • sba mt roskill
  • sba nelson
  • sba new brighton
  • sba new lynn
  • sba new zealand
  • sba newmarket
  • sba nz
  • sba onehunga
  • sba opawa
  • sba pakuranga
  • sba palmerston north
  • sba panmure
  • sba papakura
  • sba papanui
  • sba papatoetoe
  • sba petone
  • sba ponsonby
  • sba porirua
  • sba pukekohe
  • sba remuera
  • sba riccarton
  • sba rolleston
  • sba shirley
  • sba silverdale
  • sba small business accounting
  • sba stratford
  • sba sydenham
  • sba takanini
  • sba takapuna
  • sba taradale
  • sba taranaki
  • sba tauranga
  • sba tax
  • sba te atatu
  • sba thames
  • sba timaru
  • sba wanganui
  • sba warkworth
  • sba.co.nz

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