Hayward & Co vs SBA:Which is more popular by branded search in New Zealand?
In August 2026, SBA had more branded searches than Hayward & Co among hamilton accounting firms in New Zealand. SBA was estimated to have 2.3K branded searches compared to Hayward & Co’s 50, and held an 87.9% Share of Search versus Hayward & Co’s 2%.
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Which is more popular in search, Hayward & Co or SBA?
Compare Hamilton accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SBA, Hayward & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | Auctus | Hayward & Co |
|---|---|---|---|
| Oct 2025 | 94.7% | 3.8% | 1.4% |
| Nov 2025 | 94.2% | 4.8% | 1.1% |
| Dec 2025 | 94.4% | 4.2% | 1.4% |
| Jan 2026 | 96% | 3% | 1% |
| Feb 2026 | 95.1% | 3.9% | 0.97% |
| Mar 2026 | 91.6% | 7.3% | 1.1% |
| Apr 2026 | 95.3% | 3.8% | 0.85% |
| May 2026 | 95.7% | 3% | 1.3% |
| Jun 2026 | 96% | 2.6% | 1.5% |
| Jul 2026 | 96.2% | 2.9% | 0.96% |
| Aug 2026 | 87.9% | 10.2% | 2% |
| Sep 2026 | — | — | — |
How has the Hayward & Co and SBA comparison changed over the last 12 months?
3 findings
- SBA was ahead of Hayward & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hayward & Co’s estimated Share of Search among hamilton accounting firms in New Zealand moved from 1.4% to 2%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among hamilton accounting firms in New Zealand moved from 94.7% to 87.9%, and its estimated monthly branded searches moved from 2K to 2.3K.
How did search popularity change for New Zealand hamilton accounting firms in August 2026?
2 changes
In August 2026, Hayward & Co gained estimated Share of Search among hamilton accounting firms in New Zealand, from 0.96% to 2%.
In August 2026, SBA lost estimated Share of Search among hamilton accounting firms in New Zealand, from 96.2% to 87.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Hayward & Co’s and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hayward & Co
2 branded search terms
- hayward & co
- hayward and co
SBA
70 branded search terms
- sba accounting
- sba accounting browns bay
- sba accounting palmerston north
- sba accounting services
- sba albany
- sba ashburton
- sba auckland
- sba avondale
- sba barrington
- sba birkenhead
- sba blenheim
- sba browns bay
- sba burnside
- sba cambridge
- sba ellerslie
- sba ferrymead
- sba flat bush
- sba glenfield
- sba hamilton
- sba hawera
- sba henderson
- sba hibiscus coast
- sba hobsonville
- sba hornby
- sba howick
- sba karaka
- sba kilbirnie
- sba lower hutt
- sba manukau
- sba milford
- sba mt eden
- sba mt roskill
- sba nelson
- sba new brighton
- sba new lynn
- sba new zealand
- sba newmarket
- sba nz
- sba onehunga
- sba opawa
- sba pakuranga
- sba palmerston north
- sba panmure
- sba papakura
- sba papanui
- sba papatoetoe
- sba petone
- sba ponsonby
- sba porirua
- sba pukekohe
- sba remuera
- sba riccarton
- sba rolleston
- sba shirley
- sba silverdale
- sba small business accounting
- sba stratford
- sba sydenham
- sba takanini
- sba takapuna
- sba taradale
- sba taranaki
- sba tauranga
- sba tax
- sba te atatu
- sba thames
- sba timaru
- sba wanganui
- sba warkworth
- sba.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.