Brandwave

Hamilton accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, SBA was the most searched among hamilton accounting firms in New Zealand, with an estimated 160 branded searches and 48.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. SBA48.5%
  2. Auctus42.4%
  3. Hayward & Co9.1%

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Share of SearchLeaderboard

Compare Hamilton accounting firms using branded searches made in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hamilton accounting firms in New Zealand, by month

Share of Search by month for SBA, Auctus, Hayward & Co. The figures are in the table below the chart.

View monthly share of search table
MonthSBAAuctusHayward & Co
Oct 202570.8%20.8%8.3%
Nov 202573.7%15.8%10.5%
Dec 202566.7%25%8.3%
Jan 202666.7%22.2%11.1%
Feb 202650%33.3%16.7%
Mar 202653.6%39.3%7.1%
Apr 202653.8%30.8%15.4%
May 202661.5%23.1%15.4%
Jun 202678.9%15.8%5.3%
Jul 202677.8%16.7%5.6%
Aug 202648.5%42.4%9.1%
Sep 2026———

This month’s ranking, August 2026

  1. 1.SBA

    48.5%

    held 1st · 160 estimated branded searches · +14.3% vs prior month · -29.3 points

  2. 2.Auctus

    42.4%

    held 2nd · 140 estimated branded searches · +366.7% vs prior month · +25.8 points

  3. 3.Hayward & Co

    9.1%

    held 3rd · 30 estimated branded searches · +200% vs prior month · +3.5 points

Compare search popularity between leading brands

Which brand is most popular in search among hamilton accounting firms in New Zealand?

In August 2026, SBA was the most searched among hamilton accounting firms in New Zealand, with an estimated 160 branded searches and 48.5% estimated Share of Search within this set. Auctus is in 2nd place, 6.1 percentage points behind at 42.4% Share of Search.

New Zealand hamilton accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SBA70.8% → 48.5%78.9%Jun 202648.5%Aug 20261st
Auctus20.8% → 42.4%42.4%Aug 202615.8%Nov 20252nd
Hayward & Co8.3% → 9.1%16.7%Feb 20265.3%Jun 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among hamilton accounting firms in New Zealand decreased from 70.8% to 48.5%.
  • Across the 11 months ending August 2026, Auctus’ estimated Share of Search among hamilton accounting firms in New Zealand increased from 20.8% to 42.4%.
  • Across the 11 months ending August 2026, Hayward & Co’s estimated Share of Search among hamilton accounting firms in New Zealand increased from 8.3% to 9.1%.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among hamilton accounting firms in New Zealand peaked at 78.9% in June 2026 and was lowest at 48.5% in August 2026.
  • Across the 11 months ending August 2026, Auctus’ estimated Share of Search among hamilton accounting firms in New Zealand peaked at 42.4% in August 2026 and was lowest at 15.8% in November 2025.
  • Across the 11 months ending August 2026, Hayward & Co’s estimated Share of Search among hamilton accounting firms in New Zealand peaked at 16.7% in February 2026 and was lowest at 5.3% in June 2026.

How did search popularity change for New Zealand hamilton accounting firms in August 2026?

  1. In August 2026, Auctus gained estimated Share of Search among hamilton accounting firms in New Zealand, from 16.7% to 42.4%.

  2. In August 2026, Hayward & Co gained estimated Share of Search among hamilton accounting firms in New Zealand, from 5.6% to 9.1%.

  3. In August 2026, SBA lost estimated Share of Search among hamilton accounting firms in New Zealand, from 77.8% to 48.5%.

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