How popular isHayward & Co in search?
In August 2026, there were an estimated 50 branded searches for Hayward & Co in New Zealand which is up 66.7% over the last 11 months. Hayward & Co holds 1.7% estimated Share of Search among New Zealand hamilton accounting firms and is ranked 3rd of 3 competitors for search popularity.
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Which hamilton accounting firms compete with Hayward & Co?
Share of Search by month for SBA, Auctus, Hayward & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | Auctus | Hayward & Co |
|---|---|---|---|
| Oct 2025 | 95.8% | 3.1% | 1.2% |
| Nov 2025 | 95.3% | 3.9% | 0.86% |
| Dec 2025 | 95.5% | 3.4% | 1.1% |
| Jan 2026 | 96.8% | 2.4% | 0.79% |
| Feb 2026 | 96.1% | 3.1% | 0.78% |
| Mar 2026 | 93.3% | 5.8% | 0.91% |
| Apr 2026 | 96.3% | 3% | 0.67% |
| May 2026 | 96.4% | 2.5% | 1.1% |
| Jun 2026 | 96.6% | 2.1% | 1.2% |
| Jul 2026 | 96.8% | 2.4% | 0.8% |
| Aug 2026 | 89.6% | 8.7% | 1.7% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.6% | 2.7K | +9.9% | -7.2 points | |
| 2, held 2nd | 8.7% | 260 | +333.3% | +6.3 points | |
| 3, held 3rd | 1.7% | 50 | +150% | +0.9 points |
Compare search popularity between Hayward & Co and its closest rivals
How has branded search demand for Hayward & Co changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hayward & Co in New Zealand rose from 30 to 50.
- Across the 11 months ending August 2026, Hayward & Co’s estimated Share of Search among hamilton accounting firms in New Zealand increased from 1.2% to 1.7%.
- Across the 11 months ending August 2026, Hayward & Co’s estimated Share of Search among hamilton accounting firms in New Zealand peaked at 1.7% in August 2026 and was lowest at 0.67% in April 2026.
How did search popularity change for New Zealand hamilton accounting firms in August 2026?
3 changes
In August 2026, Auctus gained estimated Share of Search among hamilton accounting firms in New Zealand, from 2.4% to 8.7%.
In August 2026, Hayward & Co gained estimated Share of Search among hamilton accounting firms in New Zealand, from 0.8% to 1.7%.
In August 2026, SBA lost estimated Share of Search among hamilton accounting firms in New Zealand, from 96.8% to 89.6%.
How is Hayward & Co measured?
Brandwave collects information about searches that people make online using Hayward & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hayward & co
- hayward and co
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