Hayward & Co vs Slater Chartered Accountants:Which is more popular?
In September 2026, Hayward & Co had more branded searches than Slater Chartered Accountants among Hamilton accounting firms in New Zealand. Hayward & Co had about 20 branded searches, while Slater Chartered Accountants had 10. Hayward & Co made up 4.8% of all Hamilton accounting firm searches we track, and Slater Chartered Accountants accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about Hamilton accounting firms, Slater Chartered Accountants appeared in all three answers and Hayward & Co in none.
Who do people search for more?
Hayward & Co, about 2 searches for every 1 for Slater Chartered Accountants
Who does AI mention more?
Slater Chartered Accountants, mentioned in every answer we collected
Who does AI recommend more?
Slater Chartered Accountants, the only one of the two named
Follow Hayward & Co vs Slater Chartered Accountants and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Hamilton accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Slater Chartered Accountants appeared in all three answers. Hayward & Co did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SBA3 of 3Named in 3 of 3 ChatGPT answers- Maisey Harris & Co3 of 3Named in 3 of 3 ChatGPT answers
- Slater Chartered Accountants3 of 3Named in 3 of 3 ChatGPT answers
PKF2 of 3Named in 2 of 3 ChatGPT answers
Coombe Smith2 of 3Named in 2 of 3 ChatGPT answers
Auctus1 of 3Named in 1 of 3 ChatGPT answers- Hayward & Co0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Hamilton, New Zealand for a small business?”
Searched Google, AI Overview
“accountants hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hayward & Co or Slater Chartered Accountants more popular in search?
This chart shows how often people search Google for Hayward & Co and Slater Chartered Accountants by name. Each line represents a brand's share of searches for all seven Hamilton accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Hayward & Co, Slater Chartered Accountants. The figures are in the table below the chart.
View monthly share of searches table
| Month | PKF | SBA | Maisey Harris & Co | Auctus | Hayward & Co | Coombe Smith | Slater Chartered Accountants |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 17.8% | 15.6% | 11.1% | 4.4% | 2.2% | 2.2% |
| Nov 2025 | 51.2% | 17.1% | 17.1% | 7.3% | 4.9% | 0% | 2.4% |
| Dec 2025 | 60.7% | 10.7% | 10.7% | 10.7% | 3.6% | 0% | 3.6% |
| Jan 2026 | 50% | 14.7% | 11.8% | 11.8% | 5.9% | 2.9% | 2.9% |
| Feb 2026 | 60.5% | 9.3% | 11.6% | 9.3% | 4.7% | 2.3% | 2.3% |
| Mar 2026 | 52.5% | 9.8% | 11.5% | 18% | 3.3% | 1.6% | 3.3% |
| Apr 2026 | 53.1% | 8.2% | 22.4% | 8.2% | 4.1% | 2% | 2% |
| May 2026 | 56.5% | 8.7% | 15.2% | 6.5% | 4.3% | 2.2% | 6.5% |
| Jun 2026 | 57.8% | 13.3% | 15.6% | 6.7% | 2.2% | 2.2% | 2.2% |
| Jul 2026 | 52.5% | 15% | 17.5% | 7.5% | 2.5% | 2.5% | 2.5% |
| Aug 2026 | 30.9% | 16.4% | 16.4% | 25.5% | 5.5% | 1.8% | 3.6% |
| Sep 2026 | 40.5% | 19% | 16.7% | 14.3% | 4.8% | 2.4% | 2.4% |
How has the Hayward & Co and Slater Chartered Accountants comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Slater Chartered Accountants took it in May 2026, Hayward & Co took it in August 2026.
- Across the 12 months ending September 2026, Hayward & Co’s share of searches among Hamilton accounting firms in New Zealand moved from 4.4% to 4.8%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending September 2026, Slater Chartered Accountants’ share of searches among Hamilton accounting firms in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand Hamilton accounting firms in September 2026?
3 changes
In September 2026, Coombe Smith overtook Slater Chartered Accountants to rank 6th among Hamilton accounting firms in New Zealand, with 2.4% of the searches.
In September 2026, Slater Chartered Accountants lost share of searches among Hamilton accounting firms in New Zealand, from 3.6% to 2.4%.
In September 2026, Hayward & Co lost share of searches among Hamilton accounting firms in New Zealand, from 5.5% to 4.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hayward & Co’s and Slater Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hayward & Co
2 branded search terms
- hayward & co
- hayward and co
Slater Chartered Accountants
1 branded search term
- slater chartered accountants
Other head-to-heads among Hamilton accounting firms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.