How popular isSlater Chartered Accountants?
In September 2026, people searched for Slater Chartered Accountants by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 2.4% of all New Zealand Hamilton accounting firm searches, placing Slater Chartered Accountants seventh out of seven firms. When we asked both ChatGPT and Google AI Overviews about Hamilton accounting firms, Slater Chartered Accountants appeared in all answers and was the third most recommended of the seven.
Slater Chartered Accountants is the seventh most searched of 7 competitors and the third most recommended in AI answers.
PKFShare of searches 40.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
SBAShare of searches 19%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd- Maisey Harris & CoShare of searches 16.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
AuctusShare of searches 14.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th- Slater Chartered AccountantsShare of searches 2.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top Hamilton accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Slater Chartered Accountants appeared in all three answers. Slater Chartered Accountants is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SBA3 of 3Named in 3 of 3 ChatGPT answers
- Maisey Harris & Co3 of 3Named in 3 of 3 ChatGPT answers
- Slater Chartered Accountants3 of 3Named in 3 of 3 ChatGPT answers
- PKF2 of 3Named in 2 of 3 ChatGPT answers
Coombe Smith2 of 3Named in 2 of 3 ChatGPT answers- Auctus1 of 3Named in 1 of 3 ChatGPT answers
Hayward & Co0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Hamilton, New Zealand for a small business?”
Searched Google, AI Overview
“accountants hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Hamilton accounting firms compete with Slater Chartered Accountants?
Share of searches by month for PKF, SBA, Maisey Harris & Co, Auctus, Hayward & Co, Coombe Smith, Slater Chartered Accountants. The figures are in the table below the chart.
View monthly share of searches table
| Month | PKF | SBA | Maisey Harris & Co | Auctus | Hayward & Co | Coombe Smith | Slater Chartered Accountants |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 17.8% | 15.6% | 11.1% | 4.4% | 2.2% | 2.2% |
| Nov 2025 | 51.2% | 17.1% | 17.1% | 7.3% | 4.9% | 0% | 2.4% |
| Dec 2025 | 60.7% | 10.7% | 10.7% | 10.7% | 3.6% | 0% | 3.6% |
| Jan 2026 | 50% | 14.7% | 11.8% | 11.8% | 5.9% | 2.9% | 2.9% |
| Feb 2026 | 60.5% | 9.3% | 11.6% | 9.3% | 4.7% | 2.3% | 2.3% |
| Mar 2026 | 52.5% | 9.8% | 11.5% | 18% | 3.3% | 1.6% | 3.3% |
| Apr 2026 | 53.1% | 8.2% | 22.4% | 8.2% | 4.1% | 2% | 2% |
| May 2026 | 56.5% | 8.7% | 15.2% | 6.5% | 4.3% | 2.2% | 6.5% |
| Jun 2026 | 57.8% | 13.3% | 15.6% | 6.7% | 2.2% | 2.2% | 2.2% |
| Jul 2026 | 52.5% | 15% | 17.5% | 7.5% | 2.5% | 2.5% | 2.5% |
| Aug 2026 | 30.9% | 16.4% | 16.4% | 25.5% | 5.5% | 1.8% | 3.6% |
| Sep 2026 | 40.5% | 19% | 16.7% | 14.3% | 4.8% | 2.4% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.5% | 170 | 0% | +9.6 points | |
| 2, moved from 4th to 2nd | 19% | 80 | -11.1% | +2.7 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 16.7% | 70 | -22.2% | +0.3 points | |
| 4, moved from 2nd to 4th | 14.3% | 60 | -57.1% | -11.2 pointsmoved from 2nd to 4th | |
| 5, held 5th | 4.8% | 20 | -33.3% | -0.7 points | |
| 6, moved from 7th to 6th | 2.4% | 10 | 0% | +0.6 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.4% | 10 | -50% | -1.3 pointsmoved from 6th to 7th |
1.
PKF40.5%
Held 1st. 170 estimated branded searches, 0% vs prior month. Share +9.6 points.
2.
SBA19%
Moved from 4th to 2nd. 80 estimated branded searches, -11.1% vs prior month. Share +2.7 points.
16.7%
Held 3rd. 70 estimated branded searches, -22.2% vs prior month. Share +0.3 points.
4.
Auctus14.3%
Moved from 2nd to 4th. 60 estimated branded searches, -57.1% vs prior month. Share -11.2 points.
4.8%
Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.
2.4%
Moved from 7th to 6th. 10 estimated branded searches, 0% vs prior month. Share +0.6 points.
Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -1.3 points.
Compare popularity between Slater Chartered Accountants and its closest rivals
- Slater Chartered Accountants vs SBA: compare popularity
- Slater Chartered Accountants vs Maisey Harris & Co: compare popularity
- Slater Chartered Accountants vs Auctus: compare popularity
- Slater Chartered Accountants vs Hayward & Co: compare popularity
- Slater Chartered Accountants vs Coombe Smith: compare popularity
- Compare Slater Chartered Accountants with any brand
How has branded search demand for Slater Chartered Accountants changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Slater Chartered Accountants in New Zealand rose from 10 to 20.
- Across the 12 months ending September 2026, Slater Chartered Accountants’ share of searches among Hamilton accounting firms in New Zealand peaked at 6.5% in May 2026 and was lowest at 2% in April 2026.
How did search popularity change for New Zealand Hamilton accounting firms in September 2026?
6 changes
In September 2026, SBA overtook Auctus and Maisey Harris & Co to rank 2nd among Hamilton accounting firms in New Zealand, with 19% of the searches.
In September 2026, Coombe Smith overtook Slater Chartered Accountants to rank 6th among Hamilton accounting firms in New Zealand, with 2.4% of the searches.
In September 2026, PKF gained share of searches among Hamilton accounting firms in New Zealand, from 30.9% to 40.5%.
In September 2026, Auctus lost share of searches among Hamilton accounting firms in New Zealand, from 25.5% to 14.3%.
In September 2026, Slater Chartered Accountants lost share of searches among Hamilton accounting firms in New Zealand, from 3.6% to 2.4%.
In September 2026, Hayward & Co lost share of searches among Hamilton accounting firms in New Zealand, from 5.5% to 4.8%.
How are Slater Chartered Accountants’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Slater Chartered Accountants’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- slater chartered accountants
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