Coombe Smith vs Slater Chartered Accountants:Which is more popular?
In September 2026, Coombe Smith and Slater Chartered Accountants were level in searches among Hamilton accounting firms in New Zealand, with an estimated 10 branded searches each, at 2.4% of the total each. When we asked ChatGPT and Google AI Overviews about Hamilton accounting firms, Slater Chartered Accountants appeared in all three answers and Coombe Smith in two. Slater Chartered Accountants was mentioned before Coombe Smith in two out of three answers.
Who do people search for more?
Coombe Smith and Slater Chartered Accountants are searched for about as often as each other.
Who does AI mention more?
Slater Chartered Accountants, mentioned in every answer we collected
Who does AI recommend more?
Slater Chartered Accountants, named ahead of Coombe Smith in 2 of 3 answers
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Top Hamilton accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Slater Chartered Accountants appeared in all three answers. Coombe Smith was mentioned in two out of three: in two of the three ChatGPT answers. Slater Chartered Accountants was listed before Coombe Smith in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SBA3 of 3Named in 3 of 3 ChatGPT answers- Maisey Harris & Co3 of 3Named in 3 of 3 ChatGPT answers
- Slater Chartered Accountants3 of 3Named in 3 of 3 ChatGPT answers
PKF2 of 3Named in 2 of 3 ChatGPT answers
Coombe Smith2 of 3Named in 2 of 3 ChatGPT answers
Auctus1 of 3Named in 1 of 3 ChatGPT answers
Hayward & Co0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Hamilton, New Zealand for a small business?”
Searched Google, AI Overview
“accountants hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Coombe Smith or Slater Chartered Accountants more popular in search?
This chart shows how often people search Google for Coombe Smith and Slater Chartered Accountants by name. Each line represents a brand's share of searches for all seven Hamilton accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Coombe Smith, Slater Chartered Accountants. The figures are in the table below the chart.
View monthly share of searches table
| Month | PKF | SBA | Maisey Harris & Co | Auctus | Hayward & Co | Coombe Smith | Slater Chartered Accountants |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 17.8% | 15.6% | 11.1% | 4.4% | 2.2% | 2.2% |
| Nov 2025 | 51.2% | 17.1% | 17.1% | 7.3% | 4.9% | 0% | 2.4% |
| Dec 2025 | 60.7% | 10.7% | 10.7% | 10.7% | 3.6% | 0% | 3.6% |
| Jan 2026 | 50% | 14.7% | 11.8% | 11.8% | 5.9% | 2.9% | 2.9% |
| Feb 2026 | 60.5% | 9.3% | 11.6% | 9.3% | 4.7% | 2.3% | 2.3% |
| Mar 2026 | 52.5% | 9.8% | 11.5% | 18% | 3.3% | 1.6% | 3.3% |
| Apr 2026 | 53.1% | 8.2% | 22.4% | 8.2% | 4.1% | 2% | 2% |
| May 2026 | 56.5% | 8.7% | 15.2% | 6.5% | 4.3% | 2.2% | 6.5% |
| Jun 2026 | 57.8% | 13.3% | 15.6% | 6.7% | 2.2% | 2.2% | 2.2% |
| Jul 2026 | 52.5% | 15% | 17.5% | 7.5% | 2.5% | 2.5% | 2.5% |
| Aug 2026 | 30.9% | 16.4% | 16.4% | 25.5% | 5.5% | 1.8% | 3.6% |
| Sep 2026 | 40.5% | 19% | 16.7% | 14.3% | 4.8% | 2.4% | 2.4% |
How has the Coombe Smith and Slater Chartered Accountants comparison changed over the last 12 months?
3 findings
- Coombe Smith was ahead of Slater Chartered Accountants in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coombe Smith’s share of searches among Hamilton accounting firms in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Slater Chartered Accountants’ share of searches among Hamilton accounting firms in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand Hamilton accounting firms in September 2026?
2 changes
In September 2026, Coombe Smith overtook Slater Chartered Accountants to rank 6th among Hamilton accounting firms in New Zealand, with 2.4% of the searches.
In September 2026, Slater Chartered Accountants lost share of searches among Hamilton accounting firms in New Zealand, from 3.6% to 2.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coombe Smith’s and Slater Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coombe Smith
1 branded search term
- coombe smith
Slater Chartered Accountants
1 branded search term
- slater chartered accountants
Other head-to-heads among Hamilton accounting firms
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