Brandwave

How popular isHayward & Co?

In September 2026, people searched for Hayward & Co by name about 30 times in New Zealand, about the same as the previous year. These searches made up 4.8% of all New Zealand Hamilton accounting firm searches, placing Hayward & Co fifth out of seven firms. When we asked both ChatGPT and Google AI Overviews about Hamilton accounting firms, Hayward & Co did not appear in any of the answers.

Search and AI answers in September 2026

Hayward & Co is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. PKFShare of searches 40.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
  2. SBAShare of searches 19%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Maisey Harris & CoShare of searches 16.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. AuctusShare of searches 14.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  5. Hayward & CoShare of searches 4.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top Hamilton accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hayward & Co did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maisey Harris & Co1st
  2. SBA2nd
  3. Slater Chartered Accountants3rd
  4. Coombe Smith4th
  5. Auctus5th
  6. PKF6th
  7. Hayward & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton accounting firms compete with Hayward & Co?

Hayward & Co against Hamilton accounting firms in New Zealand, by month

Share of searches by month for PKF, SBA, Maisey Harris & Co, Auctus, Hayward & Co, Coombe Smith, Slater Chartered Accountants. The figures are in the table below the chart.

View monthly share of searches table
MonthPKFSBAMaisey Harris & CoAuctusHayward & CoCoombe SmithSlater Chartered Accountants
Oct 202546.7%17.8%15.6%11.1%4.4%2.2%2.2%
Nov 202551.2%17.1%17.1%7.3%4.9%0%2.4%
Dec 202560.7%10.7%10.7%10.7%3.6%0%3.6%
Jan 202650%14.7%11.8%11.8%5.9%2.9%2.9%
Feb 202660.5%9.3%11.6%9.3%4.7%2.3%2.3%
Mar 202652.5%9.8%11.5%18%3.3%1.6%3.3%
Apr 202653.1%8.2%22.4%8.2%4.1%2%2%
May 202656.5%8.7%15.2%6.5%4.3%2.2%6.5%
Jun 202657.8%13.3%15.6%6.7%2.2%2.2%2.2%
Jul 202652.5%15%17.5%7.5%2.5%2.5%2.5%
Aug 202630.9%16.4%16.4%25.5%5.5%1.8%3.6%
Sep 202640.5%19%16.7%14.3%4.8%2.4%2.4%

  1. 1.PKF

    40.5%

    Held 1st. 170 estimated branded searches, 0% vs prior month. Share +9.6 points.

  2. 2.SBA

    19%

    Moved from 4th to 2nd. 80 estimated branded searches, -11.1% vs prior month. Share +2.7 points.

  3. 3.Maisey Harris & Co

    16.7%

    Held 3rd. 70 estimated branded searches, -22.2% vs prior month. Share +0.3 points.

  4. 4.Auctus

    14.3%

    Moved from 2nd to 4th. 60 estimated branded searches, -57.1% vs prior month. Share -11.2 points.

  5. 5.Hayward & Co

    4.8%

    Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  6. 6.Coombe Smith

    2.4%

    Moved from 7th to 6th. 10 estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Slater Chartered Accountants

    2.4%

    Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -1.3 points.

Compare popularity between Hayward & Co and its closest rivals

How has branded search demand for Hayward & Co changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hayward & Co in New Zealand held steady at 30.
  • Across the 12 months ending September 2026, Hayward & Co’s share of searches among Hamilton accounting firms in New Zealand peaked at 5.9% in January 2026 and was lowest at 2.2% in June 2026.

How did search popularity change for New Zealand Hamilton accounting firms in September 2026?

6 changes

  1. In September 2026, SBA overtook Auctus and Maisey Harris & Co to rank 2nd among Hamilton accounting firms in New Zealand, with 19% of the searches.

  2. In September 2026, Coombe Smith overtook Slater Chartered Accountants to rank 6th among Hamilton accounting firms in New Zealand, with 2.4% of the searches.

  3. In September 2026, PKF gained share of searches among Hamilton accounting firms in New Zealand, from 30.9% to 40.5%.

  4. In September 2026, Auctus lost share of searches among Hamilton accounting firms in New Zealand, from 25.5% to 14.3%.

  5. In September 2026, Slater Chartered Accountants lost share of searches among Hamilton accounting firms in New Zealand, from 3.6% to 2.4%.

  6. In September 2026, Hayward & Co lost share of searches among Hamilton accounting firms in New Zealand, from 5.5% to 4.8%.

How are Hayward & Co’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hayward & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hayward & co
  • hayward and co

Do you work for Hayward & Co? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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