Auctus vs Hayward & Co:Which is more popular by branded search in New Zealand?
In August 2026, Auctus had more branded searches than Hayward & Co among hamilton accounting firms in New Zealand. Auctus was estimated to have 260 branded searches compared to Hayward & Co’s 50, and held an 8.6% Share of Search versus Hayward & Co’s 1.7%.
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Which is more popular in search, Auctus or Hayward & Co?
Compare Hamilton accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Auctus, Hayward & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | Auctus | Hayward & Co |
|---|---|---|---|
| Oct 2025 | 95.8% | 3% | 1.1% |
| Nov 2025 | 95.3% | 3.8% | 0.85% |
| Dec 2025 | 95.6% | 3.3% | 1.1% |
| Jan 2026 | 96.9% | 2.4% | 0.79% |
| Feb 2026 | 96.2% | 3.1% | 0.77% |
| Mar 2026 | 93.4% | 5.7% | 0.9% |
| Apr 2026 | 96.3% | 3% | 0.67% |
| May 2026 | 96.4% | 2.5% | 1.1% |
| Jun 2026 | 96.7% | 2.1% | 1.2% |
| Jul 2026 | 96.9% | 2.4% | 0.78% |
| Aug 2026 | 89.7% | 8.6% | 1.7% |
| Sep 2026 | — | — | — |
How has the Auctus and Hayward & Co comparison changed over the last 12 months?
3 findings
- Auctus was ahead of Hayward & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auctus’ estimated Share of Search among hamilton accounting firms in New Zealand moved from 3% to 8.6%, and its estimated monthly branded searches moved from 80 to 260.
- Across the 11 months ending August 2026, Hayward & Co’s estimated Share of Search among hamilton accounting firms in New Zealand moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 30 to 50.
How did search popularity change for New Zealand hamilton accounting firms in August 2026?
2 changes
In August 2026, Auctus gained estimated Share of Search among hamilton accounting firms in New Zealand, from 2.4% to 8.6%.
In August 2026, Hayward & Co gained estimated Share of Search among hamilton accounting firms in New Zealand, from 0.78% to 1.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Auctus’ and Hayward & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auctus
5 branded search terms
- auctus
- auctus accountants
- auctus accounting
- auctus hamilton
- auctus jobs
Hayward & Co
2 branded search terms
- hayward & co
- hayward and co
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.