How popular isSBA?
In September 2026, people searched for SBA by name about 1,000 times in New Zealand, a 17.4% decrease from the previous year. These searches made up 19.8% of all New Zealand Christchurch accounting firm searches, placing SBA third out of seven firms. When we asked both ChatGPT and Google AI Overviews about Christchurch accounting firms, SBA appeared in all answers and was the fourth most recommended of the seven.
SBA is the third most searched of 7 competitors and the fourth most recommended in AI answers.
NexiaShare of searches 34.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Baker Tilly Staples RodwayShare of searches 23.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
SBAShare of searches 19.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
Rodgers & CoShare of searches 11.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
SidekickShare of searches 7.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Christchurch accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, SBA appeared in all three answers. SBA is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SBA3 of 3Named in 3 of 3 ChatGPT answers
- Rodgers & Co3 of 3Named in 3 of 3 ChatGPT answers
- Tax Matters3 of 3Named in 3 of 3 ChatGPT answers
- Nexia2 of 3Named in 2 of 3 ChatGPT answers
- Baker Tilly Staples Rodway2 of 3Named in 2 of 3 ChatGPT answers
- Sidekick0 of 3Named in 0 of 3 ChatGPT answers
Nextstep Accountants0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Christchurch, New Zealand for a small business?”
Searched Google, AI Overview
“accounting firms christchurch”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Christchurch accounting firms compete with SBA?
Share of searches by month for Nexia, Baker Tilly Staples Rodway, SBA, Rodgers & Co, Sidekick, Nextstep Accountants. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nexia | Baker Tilly Staples Rodway | SBA | Rodgers & Co | Sidekick | Nextstep Accountants | Tax Matters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 15.5% | 15.5% | 8.7% | 9.7% | 1.9% | 0.97% |
| Nov 2025 | 35.6% | 19.5% | 17.2% | 12.6% | 11.5% | 2.3% | 1.1% |
| Dec 2025 | 32.8% | 18.8% | 18.8% | 17.2% | 7.8% | 3.1% | 1.6% |
| Jan 2026 | 31.9% | 21.7% | 24.6% | 13% | 5.8% | 1.4% | 1.4% |
| Feb 2026 | 39.3% | 15.7% | 23.6% | 10.1% | 6.7% | 2.2% | 2.2% |
| Mar 2026 | 36.8% | 25.6% | 18.8% | 9.4% | 6% | 2.6% | 0.85% |
| Apr 2026 | 34.5% | 17.2% | 25.3% | 10.3% | 9.2% | 2.3% | 1.1% |
| May 2026 | 36.9% | 17.5% | 21.4% | 10.7% | 7.8% | 4.9% | 0.97% |
| Jun 2026 | 29.9% | 19.5% | 25.3% | 10.3% | 9.2% | 3.4% | 2.3% |
| Jul 2026 | 29.9% | 23.4% | 24.7% | 11.7% | 6.5% | 2.6% | 1.3% |
| Aug 2026 | 32.2% | 24.1% | 23% | 10.3% | 6.9% | 1.1% | 2.3% |
| Sep 2026 | 34.6% | 23.5% | 19.8% | 11.1% | 7.4% | 2.5% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.6% | 280 | 0% | +2.4 points | |
| 2, held 2nd | 23.5% | 190 | -9.5% | -0.7 points | |
| 3, held 3rd | 19.8% | 160 | -20% | -3.2 points | |
| 4, held 4th | 11.1% | 90 | 0% | +0.8 points | |
| 5, held 5th | 7.4% | 60 | 0% | +0.5 points | |
| 6, moved from 7th to 6th | 2.5% | 20 | +100% | +1.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.2% | 10 | -50% | -1.1 pointsmoved from 6th to 7th |
1.
Nexia34.6%
Held 1st. 280 estimated branded searches, 0% vs prior month. Share +2.4 points.
23.5%
Held 2nd. 190 estimated branded searches, -9.5% vs prior month. Share -0.7 points.
3.
SBA19.8%
Held 3rd. 160 estimated branded searches, -20% vs prior month. Share -3.2 points.
11.1%
Held 4th. 90 estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
Sidekick7.4%
Held 5th. 60 estimated branded searches, 0% vs prior month. Share +0.5 points.
2.5%
Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +1.3 points.
1.2%
Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.
Compare popularity between SBA and its closest rivals
Every comparison with SBA
7 comparisons
How has branded search demand for SBA changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SBA in New Zealand fell from 1.2K to 1K.
- Across the 12 months ending September 2026, SBA’s share of searches among Christchurch accounting firms in New Zealand increased from 15.5% to 19.8%.
- Across the 12 months ending September 2026, SBA’s share of searches among Christchurch accounting firms in New Zealand peaked at 25.3% in April 2026 and was lowest at 15.5% in October 2025.
How did search popularity change for New Zealand Christchurch accounting firms in September 2026?
6 changes
In September 2026, Nextstep Accountants overtook Tax Matters to rank 6th among Christchurch accounting firms in New Zealand, with 2.5% of the searches.
In September 2026, Nexia gained share of searches among Christchurch accounting firms in New Zealand, from 32.2% to 34.6%.
In September 2026, Rodgers & Co gained share of searches among Christchurch accounting firms in New Zealand, from 10.3% to 11.1%.
In September 2026, Sidekick gained share of searches among Christchurch accounting firms in New Zealand, from 6.9% to 7.4%.
In September 2026, SBA lost share of searches among Christchurch accounting firms in New Zealand, from 23% to 19.8%.
In September 2026, Tax Matters lost share of searches among Christchurch accounting firms in New Zealand, from 2.3% to 1.2%.
How are SBA’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using SBA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sba accounting
- sba avondale
- sba ellerslie
- sba hamilton
- sba hawera
- sba hornby
- sba lower hutt
- sba opawa
- sba panmure
- sba papanui
- sba petone
- sba pukekohe
- sba riccarton
- sba taranaki
- sba thames
- sba wanganui
Do you work for SBA? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does SBA compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Christchurch accounting firms | 3rd of 7 | 19.8% | Shown above |
| Hamilton accounting firms | 2nd of 7 | 19% | Show ranking |
| New Plymouth accounting firms | 5th of 8 | 7.3% | Show ranking |
| Ashburton accounting firms | 8th of 8 | 2.7% | Show ranking |
| Napier accounting firms | 5th of 10 | 9.1% | Show ranking |
| Tauranga accounting firms | 3rd of 6 | 6.1% | Show ranking |
Is SBA your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.