Brandwave

How popular isSBA?

In September 2026, people searched for SBA by name about 1,000 times in New Zealand, a 17.4% decrease from the previous year. These searches made up 6.1% of all New Zealand Tauranga accounting firm searches, placing SBA third out of six firms. When we asked both ChatGPT and Google AI Overviews about Tauranga accounting firms, SBA did not appear in any of the answers.

Search and AI answers in September 2026

SBA is the third most searched of 6 competitors and not listed in any AI answer.

  1. Ingham MoraShare of searches 63.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. PKF TaurangaShare of searches 21.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. SBAShare of searches 6.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Elevation AccountantsShare of searches 3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Emerald Business Advisers LimitedShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top Tauranga accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SBA did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JOE CA LTD1st
  2. Ingham Mora2nd
  3. Emerald Business Advisers Limited3rd
  4. PKF Tauranga–
  5. SBA–
  6. Elevation Accountants–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ingham Mora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emerald Business Advisers Limited3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JOE CA LTD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PKF Tauranga0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SBA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elevation Accountants0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Tauranga accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Tauranga accounting firms compete with SBA?

SBA against Tauranga accounting firms in New Zealand, by month

Share of searches by month for Ingham Mora, PKF Tauranga, SBA, Elevation Accountants, Emerald Business Advisers Limited, JOE CA LTD. The figures are in the table below the chart.

View monthly share of searches table
MonthIngham MoraPKF TaurangaSBAElevation AccountantsEmerald Business Advisers LimitedJOE CA LTD
Oct 202561.3%22.6%6.5%3.2%3.2%3.2%
Nov 202556.7%30%3.3%3.3%3.3%3.3%
Dec 202560.9%21.7%4.3%4.3%4.3%4.3%
Jan 202655.2%24.1%6.9%6.9%3.4%3.4%
Feb 202660.7%25%7.1%3.6%3.6%0%
Mar 202669%16.7%2.4%4.8%4.8%2.4%
Apr 202675%15.6%3.1%3.1%3.1%0%
May 202661.5%17.9%7.7%2.6%2.6%7.7%
Jun 202660.5%23.7%5.3%5.3%2.6%2.6%
Jul 202661.3%22.6%3.2%6.5%3.2%3.2%
Aug 202658.8%26.5%5.9%2.9%2.9%2.9%
Sep 202663.6%21.2%6.1%3%3%3%

  1. 1.Ingham Mora

    63.6%

    Held 1st. 210 estimated branded searches, +5% vs prior month. Share +4.8 points.

  2. 2.PKF Tauranga

    21.2%

    Held 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -5.3 points.

  3. 3.SBA

    6.1%

    Held 3rd. 20 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Elevation Accountants

    3%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Emerald Business Advisers Limited

    3%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.JOE CA LTD

    3%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between SBA and its closest rivals

Every comparison with SBA

7 comparisons

How has branded search demand for SBA changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SBA in New Zealand fell from 1.2K to 1K.
  • Across the 12 months ending September 2026, SBA’s share of searches among Tauranga accounting firms in New Zealand peaked at 7.7% in May 2026 and was lowest at 2.4% in March 2026.

How did search popularity change for New Zealand Tauranga accounting firms in September 2026?

2 changes

  1. In September 2026, Ingham Mora gained share of searches among Tauranga accounting firms in New Zealand, from 58.8% to 63.6%.

  2. In September 2026, PKF Tauranga lost share of searches among Tauranga accounting firms in New Zealand, from 26.5% to 21.2%.

How are SBA’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using SBA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sba accounting
  • sba avondale
  • sba ellerslie
  • sba hamilton
  • sba hawera
  • sba hornby
  • sba lower hutt
  • sba opawa
  • sba panmure
  • sba papanui
  • sba petone
  • sba pukekohe
  • sba riccarton
  • sba taranaki
  • sba thames
  • sba wanganui

Do you work for SBA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SBA compete?

SBA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Christchurch accounting firms3rd of 719.8%Show ranking
Hamilton accounting firms2nd of 719%Show ranking
New Plymouth accounting firms5th of 87.3%Show ranking
Ashburton accounting firms8th of 82.7%Show ranking
Napier accounting firms5th of 109.1%Show ranking
Tauranga accounting firms3rd of 66.1%Shown above
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Is SBA your brand?

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