Brandwave

How popular isPKF Tauranga?

In September 2026, people searched for PKF Tauranga by name about 170 times in New Zealand, a 21.4% increase from the previous year. These searches made up 21.2% of all New Zealand Tauranga accounting firm searches, placing PKF Tauranga second out of six firms. When we asked both ChatGPT and Google AI Overviews about Tauranga accounting firms, PKF Tauranga did not appear in any of the answers.

Search and AI answers in September 2026

PKF Tauranga is the second most searched of 6 competitors and not listed in any AI answer.

  1. Ingham MoraShare of searches 63.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. PKF TaurangaShare of searches 21.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. SBAShare of searches 6.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Elevation AccountantsShare of searches 3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Emerald Business Advisers LimitedShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top Tauranga accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, PKF Tauranga did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JOE CA LTD1st
  2. Ingham Mora2nd
  3. Emerald Business Advisers Limited3rd
  4. PKF Tauranga–
  5. SBA–
  6. Elevation Accountants–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ingham Mora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emerald Business Advisers Limited3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JOE CA LTD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PKF Tauranga0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SBA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elevation Accountants0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Tauranga accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Tauranga accounting firms compete with PKF Tauranga?

PKF Tauranga against Tauranga accounting firms in New Zealand, by month

Share of searches by month for Ingham Mora, PKF Tauranga, SBA, Elevation Accountants, Emerald Business Advisers Limited, JOE CA LTD. The figures are in the table below the chart.

View monthly share of searches table
MonthIngham MoraPKF TaurangaSBAElevation AccountantsEmerald Business Advisers LimitedJOE CA LTD
Oct 202561.3%22.6%6.5%3.2%3.2%3.2%
Nov 202556.7%30%3.3%3.3%3.3%3.3%
Dec 202560.9%21.7%4.3%4.3%4.3%4.3%
Jan 202655.2%24.1%6.9%6.9%3.4%3.4%
Feb 202660.7%25%7.1%3.6%3.6%0%
Mar 202669%16.7%2.4%4.8%4.8%2.4%
Apr 202675%15.6%3.1%3.1%3.1%0%
May 202661.5%17.9%7.7%2.6%2.6%7.7%
Jun 202660.5%23.7%5.3%5.3%2.6%2.6%
Jul 202661.3%22.6%3.2%6.5%3.2%3.2%
Aug 202658.8%26.5%5.9%2.9%2.9%2.9%
Sep 202663.6%21.2%6.1%3%3%3%

  1. 1.Ingham Mora

    63.6%

    Held 1st. 210 estimated branded searches, +5% vs prior month. Share +4.8 points.

  2. 2.PKF Tauranga

    21.2%

    Held 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -5.3 points.

  3. 3.SBA

    6.1%

    Held 3rd. 20 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Elevation Accountants

    3%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Emerald Business Advisers Limited

    3%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.JOE CA LTD

    3%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between PKF Tauranga and its closest rivals

Every comparison with PKF Tauranga

1 comparison

How has branded search demand for PKF Tauranga changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PKF Tauranga in New Zealand rose from 140 to 170.
  • Across the 12 months ending September 2026, PKF Tauranga’s share of searches among Tauranga accounting firms in New Zealand decreased from 22.6% to 21.2%.
  • Across the 12 months ending September 2026, PKF Tauranga’s share of searches among Tauranga accounting firms in New Zealand peaked at 30% in November 2025 and was lowest at 15.6% in April 2026.

How did search popularity change for New Zealand Tauranga accounting firms in September 2026?

2 changes

  1. In September 2026, Ingham Mora gained share of searches among Tauranga accounting firms in New Zealand, from 58.8% to 63.6%.

  2. In September 2026, PKF Tauranga lost share of searches among Tauranga accounting firms in New Zealand, from 26.5% to 21.2%.

How are PKF Tauranga’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using PKF Tauranga’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pkf tauranga

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How the Brand Demand Index is measured

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