Tauranga accounting firms in New Zealand:Which brands are most popular in search?
In August 2026, Ingham Mora was the most searched among tauranga accounting firms in New Zealand, with an estimated 200 branded searches and 58.8% estimated Share of Search within this set.
Ingham Mora58.8%
PKF Tauranga26.5%
SBA11.8%
Elevation Accountants2.9%
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Share of SearchLeaderboard
Compare Tauranga accounting firms using branded searches made in Tauranga. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ingham Mora, PKF Tauranga, SBA, Elevation Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | Ingham Mora | PKF Tauranga | SBA | Elevation Accountants |
|---|---|---|---|---|
| Oct 2025 | 61.3% | 22.6% | 12.9% | 3.2% |
| Nov 2025 | 51.5% | 27.3% | 18.2% | 3% |
| Dec 2025 | 63.6% | 22.7% | 9.1% | 4.5% |
| Jan 2026 | 53.3% | 23.3% | 16.7% | 6.7% |
| Feb 2026 | 54.8% | 22.6% | 19.4% | 3.2% |
| Mar 2026 | 64.4% | 15.6% | 15.6% | 4.4% |
| Apr 2026 | 68.6% | 14.3% | 14.3% | 2.9% |
| May 2026 | 61.5% | 17.9% | 17.9% | 2.6% |
| Jun 2026 | 51.1% | 20% | 24.4% | 4.4% |
| Jul 2026 | 57.6% | 21.2% | 15.2% | 6.1% |
| Aug 2026 | 58.8% | 26.5% | 11.8% | 2.9% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.8% | 200 | +5.3% | +1.2 points | |
| 2, held 2nd | 26.5% | 90 | +28.6% | +5.3 points | |
| 3, held 3rd | 11.8% | 40 | -20% | -3.4 points | |
| 4, held 4th | 2.9% | 10 | -50% | -3.1 points |
58.8%
held 1st · 200 estimated branded searches · +5.3% vs prior month · +1.2 points
26.5%
held 2nd · 90 estimated branded searches · +28.6% vs prior month · +5.3 points
3.
SBA11.8%
held 3rd · 40 estimated branded searches · -20% vs prior month · -3.4 points
2.9%
held 4th · 10 estimated branded searches · -50% vs prior month · -3.1 points
Compare search popularity between leading brands
- Ingham Mora vs PKF Tauranga: compare search popularity
- Ingham Mora vs SBA: compare search popularity
- Ingham Mora vs Elevation Accountants: compare search popularity
- PKF Tauranga vs SBA: compare search popularity
- PKF Tauranga vs Elevation Accountants: compare search popularity
- SBA vs Elevation Accountants: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tauranga accounting firms in New Zealand?
4 brands
In August 2026, Ingham Mora was the most searched among tauranga accounting firms in New Zealand, with an estimated 200 branded searches and 58.8% estimated Share of Search within this set. PKF Tauranga is in 2nd place, 32.4 percentage points behind at 26.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ingham Mora | 61.3% → 58.8% | 68.6%Apr 2026 | 51.1%Jun 2026 | 1st |
| PKF Tauranga | 22.6% → 26.5% | 27.3%Nov 2025 | 14.3%Apr 2026 | 2nd |
| SBA | 12.9% → 11.8% | 24.4%Jun 2026 | 9.1%Dec 2025 | 3rd |
| Elevation Accountants | 3.2% → 2.9% | 6.7%Jan 2026 | 2.6%May 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Ingham Mora’s estimated Share of Search among tauranga accounting firms in New Zealand decreased from 61.3% to 58.8%.
- Across the 11 months ending August 2026, PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand increased from 22.6% to 26.5%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among tauranga accounting firms in New Zealand decreased from 12.9% to 11.8%.
- Across the 11 months ending August 2026, Ingham Mora’s estimated Share of Search among tauranga accounting firms in New Zealand peaked at 68.6% in April 2026 and was lowest at 51.1% in June 2026.
- Across the 11 months ending August 2026, PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand peaked at 27.3% in November 2025 and was lowest at 14.3% in April 2026.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among tauranga accounting firms in New Zealand peaked at 24.4% in June 2026 and was lowest at 9.1% in December 2025.
- Across the 11 months ending August 2026, Elevation Accountants’ estimated Share of Search among tauranga accounting firms in New Zealand peaked at 6.7% in January 2026 and was lowest at 2.6% in May 2026.
- Across the 11 months ending August 2026, Elevation Accountants held steady: its estimated Share of Search among tauranga accounting firms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand tauranga accounting firms in August 2026?
4 changes
In August 2026, PKF Tauranga gained estimated Share of Search among tauranga accounting firms in New Zealand, from 21.2% to 26.5%.
In August 2026, Ingham Mora gained estimated Share of Search among tauranga accounting firms in New Zealand, from 57.6% to 58.8%.
In August 2026, SBA lost estimated Share of Search among tauranga accounting firms in New Zealand, from 15.2% to 11.8%.
In August 2026, Elevation Accountants lost estimated Share of Search among tauranga accounting firms in New Zealand, from 6.1% to 2.9%.
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