Ingham Mora vs PKF Tauranga:Which is more popular by branded search in New Zealand?
In August 2026, Ingham Mora had more branded searches than PKF Tauranga among tauranga accounting firms in New Zealand. Ingham Mora was estimated to have 390 branded searches compared to PKF Tauranga’s 170, and held a 13.8% Share of Search versus PKF Tauranga’s 6%.
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Which is more popular in search, Ingham Mora or PKF Tauranga?
Compare Tauranga accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ingham Mora, PKF Tauranga. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | Ingham Mora | PKF Tauranga | Elevation Accountants |
|---|---|---|---|---|
| Oct 2025 | 79.2% | 14.4% | 5.6% | 0.8% |
| Nov 2025 | 78.1% | 13.6% | 7.5% | 0.88% |
| Dec 2025 | 77.3% | 15.9% | 6.3% | 0.57% |
| Jan 2026 | 81.2% | 13.2% | 4.7% | 0.85% |
| Feb 2026 | 79.7% | 12.6% | 6.9% | 0.81% |
| Mar 2026 | 76.2% | 17.5% | 5.4% | 0.95% |
| Apr 2026 | 78% | 16.1% | 4.9% | 1% |
| May 2026 | 79.4% | 15.6% | 3.9% | 1.1% |
| Jun 2026 | 80.3% | 13.2% | 5.2% | 1.2% |
| Jul 2026 | 78.7% | 14.6% | 5.5% | 1.2% |
| Aug 2026 | 79.5% | 13.8% | 6% | 0.71% |
| Sep 2026 | — | — | — | — |
How has the Ingham Mora and PKF Tauranga comparison changed over the last 12 months?
3 findings
- Ingham Mora was ahead of PKF Tauranga in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ingham Mora’s estimated Share of Search among tauranga accounting firms in New Zealand moved from 14.4% to 13.8%, and its estimated monthly branded searches moved from 360 to 390.
- Across the 11 months ending August 2026, PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand moved from 5.6% to 6%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for New Zealand tauranga accounting firms in August 2026?
2 changes
In August 2026, Ingham Mora lost estimated Share of Search among tauranga accounting firms in New Zealand, from 14.6% to 13.8%.
PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand has gained ground for 3 months in a row, from 3.9% to 6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ingham Mora’s and PKF Tauranga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ingham Mora
2 branded search terms
- ingham mora
- ingham mora tauranga
PKF Tauranga
1 branded search term
- pkf tauranga
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