Brandwave

How popular isJOE CA LTD?

In September 2026, people searched for JOE CA LTD by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 3% of all New Zealand Tauranga accounting firm searches, placing JOE CA LTD sixth out of six firms. When we asked both ChatGPT and Google AI Overviews about Tauranga accounting firms, JOE CA LTD appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

JOE CA LTD is the sixth most searched of 6 competitors and the most recommended in AI answers.

  1. Ingham MoraShare of searches 63.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. PKF TaurangaShare of searches 21.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. SBAShare of searches 6.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Elevation AccountantsShare of searches 3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. JOE CA LTDShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top Tauranga accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, JOE CA LTD was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. JOE CA LTD is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JOE CA LTD1st
  2. Ingham Mora2nd
  3. Emerald Business Advisers Limited3rd
  4. PKF Tauranga–
  5. SBA–
  6. Elevation Accountants–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ingham Mora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emerald Business Advisers Limited3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JOE CA LTD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PKF Tauranga0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SBA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elevation Accountants0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Tauranga accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Tauranga accounting firms compete with JOE CA LTD?

JOE CA LTD against Tauranga accounting firms in New Zealand, by month

Share of searches by month for Ingham Mora, PKF Tauranga, SBA, Elevation Accountants, Emerald Business Advisers Limited, JOE CA LTD. The figures are in the table below the chart.

View monthly share of searches table
MonthIngham MoraPKF TaurangaSBAElevation AccountantsEmerald Business Advisers LimitedJOE CA LTD
Oct 202561.3%22.6%6.5%3.2%3.2%3.2%
Nov 202556.7%30%3.3%3.3%3.3%3.3%
Dec 202560.9%21.7%4.3%4.3%4.3%4.3%
Jan 202655.2%24.1%6.9%6.9%3.4%3.4%
Feb 202660.7%25%7.1%3.6%3.6%0%
Mar 202669%16.7%2.4%4.8%4.8%2.4%
Apr 202675%15.6%3.1%3.1%3.1%0%
May 202661.5%17.9%7.7%2.6%2.6%7.7%
Jun 202660.5%23.7%5.3%5.3%2.6%2.6%
Jul 202661.3%22.6%3.2%6.5%3.2%3.2%
Aug 202658.8%26.5%5.9%2.9%2.9%2.9%
Sep 202663.6%21.2%6.1%3%3%3%

  1. 1.Ingham Mora

    63.6%

    Held 1st. 210 estimated branded searches, +5% vs prior month. Share +4.8 points.

  2. 2.PKF Tauranga

    21.2%

    Held 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -5.3 points.

  3. 3.SBA

    6.1%

    Held 3rd. 20 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Elevation Accountants

    3%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Emerald Business Advisers Limited

    3%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.JOE CA LTD

    3%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between JOE CA LTD and its closest rivals

How has branded search demand for JOE CA LTD changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JOE CA LTD in New Zealand rose from 10 to 20.
  • Across the 12 months ending September 2026, JOE CA LTD’s share of searches among Tauranga accounting firms in New Zealand peaked at 7.7% in May 2026 and was lowest at 0% in February 2026.

How did search popularity change for New Zealand Tauranga accounting firms in September 2026?

2 changes

  1. In September 2026, Ingham Mora gained share of searches among Tauranga accounting firms in New Zealand, from 58.8% to 63.6%.

  2. In September 2026, PKF Tauranga lost share of searches among Tauranga accounting firms in New Zealand, from 26.5% to 21.2%.

How are JOE CA LTD’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using JOE CA LTD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • joe ca

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How the Brand Demand Index is measured

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