Brandwave

PKF Tauranga vs SBA:Which is more popular by branded search in New Zealand?

In August 2026, SBA had more branded searches than PKF Tauranga among tauranga accounting firms in New Zealand. SBA was estimated to have 2.3K branded searches compared to PKF Tauranga’s 170, and held a 79.5% Share of Search versus PKF Tauranga’s 6%.

Share of Search among tauranga accounting firms in New Zealand in August 2026Which is more popular in search, PKF Tauranga or SBA?
PKF Tauranga6%170 searches
vs
SBA79.5%2.3K searches
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Which is more popular in search, PKF Tauranga or SBA?

Compare Tauranga accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PKF Tauranga and SBA among tauranga accounting firms in New Zealand, by month

Share of Search by month for SBA, PKF Tauranga. The figures are in the table below the chart.

View monthly share of search table
MonthSBAIngham MoraPKF TaurangaElevation Accountants
Oct 202579.2%14.4%5.6%0.8%
Nov 202578.1%13.6%7.5%0.88%
Dec 202577.3%15.9%6.3%0.57%
Jan 202681.2%13.2%4.7%0.85%
Feb 202679.7%12.6%6.9%0.81%
Mar 202676.2%17.5%5.4%0.95%
Apr 202678%16.1%4.9%1%
May 202679.4%15.6%3.9%1.1%
Jun 202680.3%13.2%5.2%1.2%
Jul 202678.7%14.6%5.5%1.2%
Aug 202679.5%13.8%6%0.71%
Sep 2026————

How has the PKF Tauranga and SBA comparison changed over the last 12 months?

How did search popularity change for New Zealand tauranga accounting firms in August 2026?

  1. In August 2026, SBA gained estimated Share of Search among tauranga accounting firms in New Zealand, from 78.7% to 79.5%.

  2. PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand has gained ground for 3 months in a row, from 3.9% to 6% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using PKF Tauranga’s and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PKF Tauranga

1 branded search term

  • pkf tauranga

SBA

70 branded search terms

  • sba accounting
  • sba accounting browns bay
  • sba accounting palmerston north
  • sba accounting services
  • sba albany
  • sba ashburton
  • sba auckland
  • sba avondale
  • sba barrington
  • sba birkenhead
  • sba blenheim
  • sba browns bay
  • sba burnside
  • sba cambridge
  • sba ellerslie
  • sba ferrymead
  • sba flat bush
  • sba glenfield
  • sba hamilton
  • sba hawera
  • sba henderson
  • sba hibiscus coast
  • sba hobsonville
  • sba hornby
  • sba howick
  • sba karaka
  • sba kilbirnie
  • sba lower hutt
  • sba manukau
  • sba milford
  • sba mt eden
  • sba mt roskill
  • sba nelson
  • sba new brighton
  • sba new lynn
  • sba new zealand
  • sba newmarket
  • sba nz
  • sba onehunga
  • sba opawa
  • sba pakuranga
  • sba palmerston north
  • sba panmure
  • sba papakura
  • sba papanui
  • sba papatoetoe
  • sba petone
  • sba ponsonby
  • sba porirua
  • sba pukekohe
  • sba remuera
  • sba riccarton
  • sba rolleston
  • sba shirley
  • sba silverdale
  • sba small business accounting
  • sba stratford
  • sba sydenham
  • sba takanini
  • sba takapuna
  • sba taradale
  • sba taranaki
  • sba tauranga
  • sba tax
  • sba te atatu
  • sba thames
  • sba timaru
  • sba wanganui
  • sba warkworth
  • sba.co.nz

How the Brand Demand Index is measured

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