Brandwave

How popular isSBA?

In September 2026, people searched for SBA by name about 1,000 times in New Zealand, a 17.4% decrease from the previous year. These searches made up 7.3% of all New Zealand New Plymouth accounting firm searches, placing SBA fifth out of eight firms. When we asked both ChatGPT and Google AI Overviews about New Plymouth accounting firms, SBA appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

SBA is the fifth most searched of 8 competitors and the most recommended in AI answers.

  1. BDOShare of searches 46.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. Baker Tilly Staples RodwayShare of searches 19.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Schurr & IrelandShare of searches 12.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Mondo AdvisoryShare of searches 7.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. SBAShare of searches 7.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SBA appeared in all four answers. SBA is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SBA1st
  2. Schurr & Ireland2nd
  3. Mondo Advisory3rd
  4. Baker Tilly Staples Rodway4th
  5. More CA5th
  6. BDO6th
  7. Balance CA–
  8. KDG Accounting–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which New Plymouth accounting firms compete with SBA?

SBA against New Plymouth accounting firms in New Zealand, by month

Share of searches by month for BDO, Baker Tilly Staples Rodway, Schurr & Ireland, Mondo Advisory, SBA, Balance CA, KDG Accounting, More CA. The figures are in the table below the chart.

View monthly share of searches table
MonthBDOBaker Tilly Staples RodwaySchurr & IrelandMondo AdvisorySBABalance CAKDG AccountingMore CA
Oct 202529.7%27%24.3%8.1%2.7%2.7%2.7%2.7%
Nov 202536.1%27.8%19.4%8.3%2.8%2.8%2.8%0%
Dec 202539.3%25%17.9%7.1%3.6%3.6%3.6%0%
Jan 202641.9%19.4%16.1%9.7%6.5%3.2%3.2%0%
Feb 202640.5%16.2%18.9%8.1%8.1%2.7%2.7%2.7%
Mar 202631%28.6%16.7%7.1%9.5%4.8%2.4%0%
Apr 202636.4%27.3%11.4%9.1%4.5%2.3%9.1%0%
May 202633.3%30.8%12.8%7.7%10.3%2.6%2.6%0%
Jun 202627.5%32.5%17.5%10%5%2.5%5%0%
Jul 202636.7%26.7%13.3%10%6.7%3.3%3.3%0%
Aug 202636.1%22.2%13.9%8.3%11.1%2.8%2.8%2.8%
Sep 202646.3%19.5%12.2%7.3%7.3%2.4%2.4%2.4%

  1. 1.BDO

    46.3%

    Held 1st. 190 estimated branded searches, +46.2% vs prior month. Share +10.2 points.

  2. 2.Baker Tilly Staples Rodway

    19.5%

    Held 2nd. 80 estimated branded searches, 0% vs prior month. Share -2.7 points.

  3. 3.Schurr & Ireland

    12.2%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Mondo Advisory

    7.3%

    Moved from 5th to 4th. 30 estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.SBA

    7.3%

    Moved from 4th to 5th. 30 estimated branded searches, -25% vs prior month. Share -3.8 points.

  6. 6.Balance CA

    2.4%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.KDG Accounting

    2.4%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.More CA

    2.4%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between SBA and its closest rivals

Every comparison with SBA

7 comparisons

How has branded search demand for SBA changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SBA in New Zealand fell from 1.2K to 1K.
  • Across the 12 months ending September 2026, SBA’s share of searches among New Plymouth accounting firms in New Zealand increased from 2.7% to 7.3%.
  • Across the 12 months ending September 2026, SBA’s share of searches among New Plymouth accounting firms in New Zealand peaked at 11.1% in August 2026 and was lowest at 2.7% in October 2025.
  • Across the 12 months ending September 2026, SBA rose from 8th to 5th among New Plymouth accounting firms in New Zealand.

How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?

6 changes

  1. In September 2026, BDO gained share of searches among New Plymouth accounting firms in New Zealand, from 36.1% to 46.3%.

  2. In September 2026, SBA lost share of searches among New Plymouth accounting firms in New Zealand, from 11.1% to 7.3%.

  3. In September 2026, Baker Tilly Staples Rodway lost share of searches among New Plymouth accounting firms in New Zealand, from 22.2% to 19.5%.

  4. In September 2026, Schurr & Ireland lost share of searches among New Plymouth accounting firms in New Zealand, from 13.9% to 12.2%.

  5. In September 2026, Mondo Advisory lost share of searches among New Plymouth accounting firms in New Zealand, from 8.3% to 7.3%.

  6. KDG Accounting’s share of searches among New Plymouth accounting firms in New Zealand has lost ground for 3 months in a row, from 5% to 2.4% in September 2026.

How are SBA’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using SBA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sba accounting
  • sba avondale
  • sba ellerslie
  • sba hamilton
  • sba hawera
  • sba hornby
  • sba lower hutt
  • sba opawa
  • sba panmure
  • sba papanui
  • sba petone
  • sba pukekohe
  • sba riccarton
  • sba taranaki
  • sba thames
  • sba wanganui

Do you work for SBA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SBA compete?

SBA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Christchurch accounting firms3rd of 719.8%Show ranking
Hamilton accounting firms2nd of 719%Show ranking
New Plymouth accounting firms5th of 87.3%Shown above
Ashburton accounting firms8th of 82.7%Show ranking
Napier accounting firms5th of 109.1%Show ranking
Tauranga accounting firms3rd of 66.1%Show ranking
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