Brandwave

Balance CA vs SBA:Which is more popular?

In September 2026, SBA had more branded searches than Balance CA among New Plymouth accounting firms in New Zealand. SBA had about 30 branded searches, while Balance CA had 10. SBA made up 7.3% of all New Plymouth accounting firm searches we track, and Balance CA accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about New Plymouth accounting firms, SBA appeared in all four answers and Balance CA in none.

Among New Plymouth accounting firms in New Zealand in September 2026

Who do people search for more?

SBA, about 3 searches for every 1 for Balance CA

SBA 30 searchesBalance CA 10 searches

Who does AI mention more?

SBA, mentioned in every answer we collected

SBA in 4 of 4Balance CA in 0 of 4

Who does AI recommend more?

SBA, the only one of the two named

SBA first in 3Balance CA never named

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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SBA appeared in all four answers. Balance CA did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SBA1st
  2. Schurr & Ireland2nd
  3. Mondo Advisory3rd
  4. Baker Tilly Staples Rodway4th
  5. More CA5th
  6. BDO6th
  7. Balance CA–
  8. KDG Accounting–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Balance CA or SBA more popular in search?

This chart shows how often people search Google for Balance CA and SBA by name. Each line represents a brand's share of searches for all eight New Plymouth accounting firms we track, month by month, from searches in New Zealand.

Balance CA and SBA among New Plymouth accounting firms in New Zealand, by month

Share of searches by month for SBA, Balance CA. The figures are in the table below the chart.

View monthly share of searches table
MonthBDOBaker Tilly Staples RodwaySchurr & IrelandMondo AdvisorySBABalance CAKDG AccountingMore CA
Oct 202529.7%27%24.3%8.1%2.7%2.7%2.7%2.7%
Nov 202536.1%27.8%19.4%8.3%2.8%2.8%2.8%0%
Dec 202539.3%25%17.9%7.1%3.6%3.6%3.6%0%
Jan 202641.9%19.4%16.1%9.7%6.5%3.2%3.2%0%
Feb 202640.5%16.2%18.9%8.1%8.1%2.7%2.7%2.7%
Mar 202631%28.6%16.7%7.1%9.5%4.8%2.4%0%
Apr 202636.4%27.3%11.4%9.1%4.5%2.3%9.1%0%
May 202633.3%30.8%12.8%7.7%10.3%2.6%2.6%0%
Jun 202627.5%32.5%17.5%10%5%2.5%5%0%
Jul 202636.7%26.7%13.3%10%6.7%3.3%3.3%0%
Aug 202636.1%22.2%13.9%8.3%11.1%2.8%2.8%2.8%
Sep 202646.3%19.5%12.2%7.3%7.3%2.4%2.4%2.4%

How has the Balance CA and SBA comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?

1 change

  1. In September 2026, SBA lost share of searches among New Plymouth accounting firms in New Zealand, from 11.1% to 7.3%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Balance CA’s and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Balance CA

2 branded search terms

  • balance ca
  • balanceca

SBA

7 branded search terms

  • sba hawera
  • sba lower hutt
  • sba petone
  • sba pukekohe
  • sba taranaki
  • sba thames
  • sba wanganui

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth accounting firms

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