Baker Tilly Staples Rodway vs BDO:Which is more popular?
In September 2026, BDO had more branded searches than Baker Tilly Staples Rodway among New Plymouth accounting firms in New Zealand. BDO had about 190 branded searches, while Baker Tilly Staples Rodway had 80. BDO made up 46.3% of all New Plymouth accounting firm searches we track, and Baker Tilly Staples Rodway accounted for 19.5%. When we asked ChatGPT and Google AI Overviews about New Plymouth accounting firms, Baker Tilly Staples Rodway appeared in three of the four answers and BDO in one. Baker Tilly Staples Rodway was mentioned before BDO in every answer that named either.
Who do people search for more?
BDO, about 2 searches for every 1 for Baker Tilly Staples Rodway
Who does AI mention more?
Baker Tilly Staples Rodway, mentioned in 3 of 4 answers, BDO in 1
Who does AI recommend more?
Baker Tilly Staples Rodway, named ahead of BDO in 2 of 2 answers
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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Baker Tilly Staples Rodway was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. BDO was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Baker Tilly Staples Rodway was listed before BDO in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in New Plymouth, New Zealand for a small business?”
Searched Google, AI Overview
“new plymouth accountants”
Searched Google, AI Overview
“accounting firm new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Baker Tilly Staples Rodway or BDO more popular in search?
This chart shows how often people search Google for Baker Tilly Staples Rodway and BDO by name. Each line represents a brand's share of searches for all eight New Plymouth accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for BDO, Baker Tilly Staples Rodway. The figures are in the table below the chart.
View monthly share of searches table
| Month | BDO | Baker Tilly Staples Rodway | Schurr & Ireland | Mondo Advisory | SBA | Balance CA | KDG Accounting | More CA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 27% | 24.3% | 8.1% | 2.7% | 2.7% | 2.7% | 2.7% |
| Nov 2025 | 36.1% | 27.8% | 19.4% | 8.3% | 2.8% | 2.8% | 2.8% | 0% |
| Dec 2025 | 39.3% | 25% | 17.9% | 7.1% | 3.6% | 3.6% | 3.6% | 0% |
| Jan 2026 | 41.9% | 19.4% | 16.1% | 9.7% | 6.5% | 3.2% | 3.2% | 0% |
| Feb 2026 | 40.5% | 16.2% | 18.9% | 8.1% | 8.1% | 2.7% | 2.7% | 2.7% |
| Mar 2026 | 31% | 28.6% | 16.7% | 7.1% | 9.5% | 4.8% | 2.4% | 0% |
| Apr 2026 | 36.4% | 27.3% | 11.4% | 9.1% | 4.5% | 2.3% | 9.1% | 0% |
| May 2026 | 33.3% | 30.8% | 12.8% | 7.7% | 10.3% | 2.6% | 2.6% | 0% |
| Jun 2026 | 27.5% | 32.5% | 17.5% | 10% | 5% | 2.5% | 5% | 0% |
| Jul 2026 | 36.7% | 26.7% | 13.3% | 10% | 6.7% | 3.3% | 3.3% | 0% |
| Aug 2026 | 36.1% | 22.2% | 13.9% | 8.3% | 11.1% | 2.8% | 2.8% | 2.8% |
| Sep 2026 | 46.3% | 19.5% | 12.2% | 7.3% | 7.3% | 2.4% | 2.4% | 2.4% |
How has the Baker Tilly Staples Rodway and BDO comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Baker Tilly Staples Rodway took it in June 2026, BDO took it in July 2026.
- Across the 12 months ending September 2026, Baker Tilly Staples Rodway’s share of searches among New Plymouth accounting firms in New Zealand moved from 27% to 19.5%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 12 months ending September 2026, BDO’s share of searches among New Plymouth accounting firms in New Zealand moved from 29.7% to 46.3%, and its estimated monthly branded searches moved from 110 to 190.
How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?
2 changes
In September 2026, BDO gained share of searches among New Plymouth accounting firms in New Zealand, from 36.1% to 46.3%.
In September 2026, Baker Tilly Staples Rodway lost share of searches among New Plymouth accounting firms in New Zealand, from 22.2% to 19.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s and BDO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker Tilly Staples Rodway
2 branded search terms
- baker tilly new plymouth
- staples rodway new plymouth
BDO
3 branded search terms
- bdo accountants
- bdo new plymouth
- BDO New Zealand
Other head-to-heads among New Plymouth accounting firms
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