Brandwave

How popular isBaker Tilly Staples Rodway in search?

In August 2026, there were an estimated 2.4K branded searches for Baker Tilly Staples Rodway in New Zealand which is up 8% over the last 11 months. Baker Tilly Staples Rodway holds 6.3% estimated Share of Search among New Zealand accounting and advisory firms and is ranked 5th of 10 competitors for search popularity.

Share of Search, August 2026
  1. KPMG34.8%
  2. Deloitte21.6%
  3. PwC15.2%
  4. BDO9.7%
  5. Baker Tilly Staples Rodway6.3%
  6. Grant Thornton5.4%
  7. EY4.1%
  8. Moore Markhams1.6%
  9. RSM1.1%
  10. Crowe0.13%
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Which accounting and advisory firms compete with Baker Tilly Staples Rodway?

Baker Tilly Staples Rodway against accounting and advisory firms in New Zealand, by month

Share of Search by month for KPMG, Deloitte, PwC, BDO, Baker Tilly Staples Rodway, Grant Thornton, EY. The figures are in the table below the chart.

View monthly share of search table
MonthKPMGDeloittePwCBDOBaker Tilly Staples RodwayGrant ThorntonEYMoore MarkhamsRSMCrowe
Oct 202531.3%22.2%15.5%10.3%6.6%4.9%4.2%2.2%2.6%0.27%
Nov 202530.7%21.1%15.2%10.5%6.4%6.5%4.6%1.8%3%0.23%
Dec 202531.3%22.2%14%11%6.9%5.1%4.3%2.3%2.7%0.23%
Jan 202628.2%24%15.1%10.3%6.7%6.3%4.6%2.2%2.4%0.22%
Feb 202631.8%22.6%14.3%10%5.9%5.8%4.7%2.3%2.5%0.19%
Mar 202632%21.9%13.7%10%6.4%4.8%6.4%1.9%2.5%0.31%
Apr 202633.5%22.4%12.8%10.1%7.1%4.5%5%1.7%2.7%0.18%
May 202632.3%23.1%12.5%10.7%6.8%5.1%4.9%2%2.3%0.15%
Jun 202639.4%20.6%11%9.1%6.5%4.5%4.4%1.9%2.4%0.16%
Jul 202639.7%20.5%10.8%8.7%6.8%5.4%4.2%1.9%1.8%0.13%
Aug 202634.8%21.6%15.2%9.7%6.3%5.4%4.1%1.6%1.1%0.13%
Sep 2026——————————

  1. 1.KPMG

    34.8%

    held 1st · 13.4K estimated branded searches · -14.8% vs prior month · -4.9 points

  2. 2.Deloitte

    21.6%

    held 2nd · 8.3K estimated branded searches · +2.2% vs prior month · +1.1 points

  3. 3.PwC

    15.2%

    held 3rd · 5.8K estimated branded searches · +35.9% vs prior month · +4.3 points

  4. 4.BDO

    9.7%

    held 4th · 3.7K estimated branded searches · +8.4% vs prior month · +1 points

  5. 5.Baker Tilly Staples Rodway

    6.3%

    held 5th · 2.4K estimated branded searches · -10.4% vs prior month · -0.5 points

  6. 6.Grant Thornton

    5.4%

    held 6th · 2.1K estimated branded searches · -2.3% vs prior month · 0 points

  7. 7.EY

    4.1%

    held 7th · 1.6K estimated branded searches · -3.6% vs prior month · 0 points

  8. 8.Moore Markhams

    1.6%

    held 8th · 630 estimated branded searches · -18.2% vs prior month · -0.3 points

  9. 9.RSM

    1.1%

    held 9th · 430 estimated branded searches · -38.6% vs prior month · -0.7 points

  10. 10.Crowe

    0.13%

    held 10th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Baker Tilly Staples Rodway and its closest rivals

How has branded search demand for Baker Tilly Staples Rodway changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Baker Tilly Staples Rodway in New Zealand rose from 2.2K to 2.4K.
  • Across the 11 months ending August 2026, Baker Tilly Staples Rodway’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 7.1% in April 2026 and was lowest at 5.9% in February 2026.

How did search popularity change for New Zealand accounting and advisory firms in August 2026?

  1. In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 10.8% to 15.2%.

  2. In August 2026, Deloitte gained estimated Share of Search among accounting and advisory firms in New Zealand, from 20.5% to 21.6%.

  3. In August 2026, BDO gained estimated Share of Search among accounting and advisory firms in New Zealand, from 8.7% to 9.7%.

  4. In August 2026, KPMG lost estimated Share of Search among accounting and advisory firms in New Zealand, from 39.7% to 34.8%.

  5. In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 1.8% to 1.1%.

  6. In August 2026, Baker Tilly Staples Rodway lost estimated Share of Search among accounting and advisory firms in New Zealand, from 6.8% to 6.3%.

How is Baker Tilly Staples Rodway measured?

Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • baker tilly auckland
  • baker tilly christchurch
  • baker tilly hamilton
  • baker tilly new plymouth
  • baker tilly new zealand
  • baker tilly nz
  • baker tilly staples
  • Baker Tilly Staples Rodway
  • baker tilly staples rodway auckland
  • baker tilly staples rodway christchurch
  • baker tilly staples rodway hamilton
  • baker tilly staples rodway new plymouth
  • baker tilly staples rodway tauranga
  • baker tilly staples rodway wellington
  • baker tilly taranaki
  • baker tilly tauranga
  • baker tilly wellington
  • Staples Rodway

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How the Brand Demand Index is measured

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