Brandwave

Baker Tilly Staples Rodway vs Crowe:Which is more popular by branded search in New Zealand?

In August 2026, Baker Tilly Staples Rodway had more branded searches than Crowe among accounting and advisory firms in New Zealand. Baker Tilly Staples Rodway was estimated to have 2.4K branded searches compared to Crowe’s 50, and held a 7.7% Share of Search versus Crowe’s 0.16%.

Share of Search among accounting and advisory firms in New Zealand in August 2026Which is more popular in search, Baker Tilly Staples Rodway or Crowe?
Baker Tilly Staples Rodway7.7%2.4K searches
vs
Crowe0.16%50 searches
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Which is more popular in search, Baker Tilly Staples Rodway or Crowe?

Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Baker Tilly Staples Rodway and Crowe among accounting and advisory firms in New Zealand, by month

Share of Search by month for Baker Tilly Staples Rodway, Crowe. The figures are in the table below the chart.

View monthly share of search table
MonthDeloitteKPMGPwCBDOBaker Tilly Staples RodwayGrant ThorntonEYMoore MarkhamsRSMCrowe
Oct 202525.1%22.5%17.6%11.6%7.5%5.5%4.7%2.2%3%0.3%
Nov 202523.8%22.3%17.1%11.8%7.2%7.4%5.1%1.7%3.3%0.26%
Dec 202526%19.9%16.4%12.8%8.1%6%5.1%2.3%3.2%0.27%
Jan 202627.1%19.3%17.1%11.6%7.5%7.1%5.2%2.1%2.8%0.24%
Feb 202625.9%22.1%16.4%11.4%6.8%6.6%5.3%2.4%2.8%0.22%
Mar 202625.4%21.5%15.9%11.5%7.5%5.5%7.5%1.9%3%0.36%
Apr 202625.5%24.7%14.5%11.4%8%5.1%5.6%1.8%3.1%0.21%
May 202626.7%21.8%14.5%12.4%7.9%6%5.7%2.2%2.6%0.17%
Jun 202626.3%22.7%14.1%11.7%8.3%5.8%5.7%2.2%3%0.2%
Jul 202627.7%19%14.6%11.7%9.2%7.3%5.6%2.3%2.4%0.17%
Aug 202626.3%20.7%18.5%11.8%7.7%6.6%5%1.7%1.4%0.16%
Sep 2026——————————

How has the Baker Tilly Staples Rodway and Crowe comparison changed over the last 12 months?

How did search popularity change for New Zealand accounting and advisory firms in August 2026?

  1. In August 2026, Baker Tilly Staples Rodway lost estimated Share of Search among accounting and advisory firms in New Zealand, from 9.2% to 7.7%.

  2. Estimated monthly branded searches for Crowe in New Zealand fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s and Crowe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baker Tilly Staples Rodway

18 branded search terms

  • baker tilly auckland
  • baker tilly christchurch
  • baker tilly hamilton
  • baker tilly new plymouth
  • baker tilly new zealand
  • baker tilly nz
  • baker tilly staples
  • Baker Tilly Staples Rodway
  • baker tilly staples rodway auckland
  • baker tilly staples rodway christchurch
  • baker tilly staples rodway hamilton
  • baker tilly staples rodway new plymouth
  • baker tilly staples rodway tauranga
  • baker tilly staples rodway wellington
  • baker tilly taranaki
  • baker tilly tauranga
  • baker tilly wellington
  • Staples Rodway

Crowe

4 branded search terms

  • Crowe Auckland
  • crowe horwath nz
  • Crowe New Zealand
  • Crowe NZ

How the Brand Demand Index is measured

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